Developments - February 2020 - 20

TRUSTEE SPOTLIGHT

Sam Pontius
TIMESHARES ONLY AND FIDELITY REAL ESTATE
Sam Pontius is the president of both Timeshares Only and its sister company, Fidelity Real
Estate. He is responsible for leading the development and execution of both companies'
global strategies. Pontius also oversees operations, ensuring the strategic direction and overall
performance are in line with the company's fundamental goal of legitimizing the timeshare
resale market.
Prior to joining the companies in 2015, Pontius served as vice president of sales and
marketing and chief operating officer of SPM Resorts and its timeshare resale division.
He has also held positions at both Hilton Grand Vacations and Orange Lake Resorts.
Pontius is a Trustee member with ARDA and is actively involved in the association.
We had a chance to talk to him recently and ask a few questions about his business.

Sam Pontius

20 - Developments

How has the timeshare resale market
changed since Timeshares Only was
created in 1994?
The secondary market has changed
dramatically since our company's inception. The key contributors to this are the
progression of the internet and technological advancements, forging of direct
working relationships between developers
and resale companies, new state legislation
and regulations for fraud reduction,
developer product innovation, industry
consolidation, emergence of exit companies, and entry of legitimate/credible
resale participants.
Timeshares Only was established not
long after the World Wide Web was
invented, offering timeshare owners the
first large-scale online resale marketplace.
The advancement and explosive growth of
the internet, social media, and technology
over the last two decades has aided in the
continued development of better resale
platforms and enhanced user experiences
for the consumer. It also has led to a shift
in marketing practices that has helped

globalize the resale business. In addition to
expensive traditional marketing mediums,
resale companies now are able to take
advantage of incredibly effective and
cost-efficient digital marketing channels to
precisely target audiences of buyers, sellers,
and renters.
In the 1990s, timeshare resale companies
were viewed by developers as a threat to
retail sales. Developers built usage restrictions for the product being sold on the
resale market to help combat the existence
of the secondary market as a potential
obstacle at the sales table. Today, I believe
we have found a nice balance with the
developers where both sides recognize the
need and important role that each plays
in the evolving life cycle of a timeshare
consumer. We even have formal relationships with many of the major developers,
who have partnered with us to offer their
owners viable resale options, recognizing
the mutual benefits in doing so.
The secondary market always has been
fragmented and fraught with scams and
fraud, feeding into the stigma we have



Developments - February 2020

Table of Contents for the Digital Edition of Developments - February 2020

UP FRONT: New Decade, New Improvements
FIRST WORD: ARDA's Priorities for 2020
AROUND ARDA: Meet Elizabeth Baker, ARDA's Newest Staff Member
FACES FROM THE FRONTLINES: ARDA Fall Conference Wrap-Up
MEETINGS: WIN's Pinktober Event Raises Nearly $15,000 for Breast Cancer Research
TRUSTEE SPOTLIGHT: Sam Pontius, Timeshares Only and Fidelity Real Estate
VIP SPOTLIGHT: Mike Samet (Trustee) and Chris Clark (Chairman's League), Digital-Ignite
KEEPING PACE WITH DISRUPTION
PARTNER SHOWCASE: Capital Vacations: Filling an Industry Void with Sales Solutions and Resort Management
CREATING UNIQUE WORK-LIFE BALANCE BENEFITS TO ATTRACT AND RETAIN EMPLOYEES
BRANDS MATTER – AND MUST EVOLVE TO SURVIVE
‘CAPITAL LIGHT,’ AN INCREASINGLY COMMON PHRASE IN TIMESHARE – BUT WHAT EXACTLY IS IT?
ACCEPTING CRYPTOCURRENCY PAYMENTS: PROS AND CONS FOR BUSINESSES TODAY
HONORING THE SELF-OPINION OF OTHERS
AROUND THE INDUSTRY
MEMBER UPDATES: ARDA's Trustee and Chairman's League Members and New Corporate Members
LAST WORD: We are ARDA Strong
Developments - February 2020 - Cover1
Developments - February 2020 - Inside
Developments - February 2020 - 1
Developments - February 2020 - 2
Developments - February 2020 - 3
Developments - February 2020 - 4
Developments - February 2020 - 5
Developments - February 2020 - UP FRONT: New Decade, New Improvements
Developments - February 2020 - 7
Developments - February 2020 - FIRST WORD: ARDA's Priorities for 2020
Developments - February 2020 - 9
Developments - February 2020 - AROUND ARDA: Meet Elizabeth Baker, ARDA's Newest Staff Member
Developments - February 2020 - 11
Developments - February 2020 - FACES FROM THE FRONTLINES: ARDA Fall Conference Wrap-Up
Developments - February 2020 - 13
Developments - February 2020 - 14
Developments - February 2020 - 15
Developments - February 2020 - MEETINGS: WIN's Pinktober Event Raises Nearly $15,000 for Breast Cancer Research
Developments - February 2020 - 17
Developments - February 2020 - 18
Developments - February 2020 - 19
Developments - February 2020 - TRUSTEE SPOTLIGHT: Sam Pontius, Timeshares Only and Fidelity Real Estate
Developments - February 2020 - 21
Developments - February 2020 - VIP SPOTLIGHT: Mike Samet (Trustee) and Chris Clark (Chairman's League), Digital-Ignite
Developments - February 2020 - 23
Developments - February 2020 - KEEPING PACE WITH DISRUPTION
Developments - February 2020 - 25
Developments - February 2020 - 26
Developments - February 2020 - 27
Developments - February 2020 - 28
Developments - February 2020 - 29
Developments - February 2020 - PARTNER SHOWCASE: Capital Vacations: Filling an Industry Void with Sales Solutions and Resort Management
Developments - February 2020 - 31
Developments - February 2020 - 32
Developments - February 2020 - 33
Developments - February 2020 - CREATING UNIQUE WORK-LIFE BALANCE BENEFITS TO ATTRACT AND RETAIN EMPLOYEES
Developments - February 2020 - 35
Developments - February 2020 - BRANDS MATTER – AND MUST EVOLVE TO SURVIVE
Developments - February 2020 - 37
Developments - February 2020 - ‘CAPITAL LIGHT,’ AN INCREASINGLY COMMON PHRASE IN TIMESHARE – BUT WHAT EXACTLY IS IT?
Developments - February 2020 - 39
Developments - February 2020 - ACCEPTING CRYPTOCURRENCY PAYMENTS: PROS AND CONS FOR BUSINESSES TODAY
Developments - February 2020 - 41
Developments - February 2020 - HONORING THE SELF-OPINION OF OTHERS
Developments - February 2020 - 43
Developments - February 2020 - AROUND THE INDUSTRY
Developments - February 2020 - 45
Developments - February 2020 - 46
Developments - February 2020 - 47
Developments - February 2020 - 48
Developments - February 2020 - 49
Developments - February 2020 - 50
Developments - February 2020 - 51
Developments - February 2020 - 52
Developments - February 2020 - 53
Developments - February 2020 - 54
Developments - February 2020 - 55
Developments - February 2020 - 56
Developments - February 2020 - 57
Developments - February 2020 - 58
Developments - February 2020 - 59
Developments - February 2020 - MEMBER UPDATES: ARDA's Trustee and Chairman's League Members and New Corporate Members
Developments - February 2020 - 61
Developments - February 2020 - 62
Developments - February 2020 - 63
Developments - February 2020 - LAST WORD: We are ARDA Strong
Developments - February 2020 - Cover3
Developments - February 2020 - Cover4
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