Changing with Aging
Owners: Looking to
BY CATHERINE REYNOLDS
imeshare owners often choose
to vacation in their same "spot"
year after year for good reason.
They consider their resort a home
away from home. For long-time owners,
countless memories have been created on
vacations over the years, creating a special
bond between them and their home resort.
But what happens when it's not as easy
to handle the burdens of traveling and
ownership? Time is inevitable and aging
owners typically experience a change in
circumstances over the years between
likewise aging spouses, children and
grandchildren, finances, health issues and
other life changes.
34 - Developments arda.org
The change in circumstances doesn't only
apply to aging owners. Before a resort can
successfully navigate the waters of their
aging owner base, the resort itself must stay
healthy as it matures. A property that is
struggling financially and becomes unable
to maintain its quality can lead to owners
becoming displeased with their experience
and ultimately the resort.
Thankfully, resorts can use several tools to
help mitigate some of these "age old" issues.
Set the stage for the next generation.
If your property is still offering the classic
week-for-week exchange option to your
guests, you likely aren't offering the level
Table of Contents for the Digital Edition of Developments - September 2016