Developments - July 2017 - 21

Hilton Grand Vacations:
At-a-Glance
Brands: Hilton Grand Vacations Club &
Hilton Club
Year established: 1992
Team members: 8,200+
Club Members: 270,000+
Resorts (owned/managed): 48
Total sales FY'16: $1.1 billion

exceptional team members and 270,000
members is rewarding. As a new, independent company traded on the NYSE, we now
can assess our performance relative to our
peers and the market."
In today's environment there is constant
change, which affects how we'll do
business in the near future, and Mark is
passionate about the industry's need to
stay ahead of the technology curve and all
the possible disrupters.
"There are many ways to buy vacations
today, but few ways to invest in future
vacations," he says. "I think the core product
we sell today will remain a strong option
as consumers continue to bias their spend
toward experiences, which will require all
of us to add to our portfolio of experiences.
We're seeing a new, evolving urban market
for vacation ownership as our customers are
telling us it's not all about resort experiences. We'll also see a move to a shorter
term product, along with more experiential
package-bundling."
Up-close & Personal
From a young age, one of Mark's core
philosophies is to make a decision and then
"just go for it", in order to intently pursue
what you want to achieve.

Reflecting on what he's most proud of so
far in his life, Mark doesn't miss a beat when
he replies, "January 10, 2017-opening bell
at the New York Stock Exchange, when HGV
debuted as an independent, public company.
My team and my family, including my father,
wife, son and nephew, were all there. It's an
exciting new chapter for our company, and I
feel honored to serve as its first CEO."
Diving deeper into who Mark is outside
of the business, he is a man who also shows
great passion for his interests and hobbies.
He loves golf, boating, exploring the world
on vacation, and hiking. And, if he could
do it all over again and vacation ownership
weren't his profession, what would he have
chosen as a career?
"A Formula One race-car driver," he says.
"I love the speed, thrill and adrenaline-it's
the pinnacle of all racing as an individual
and team sport. Also, to have the chance to
drive the fastest car on earth and get paid
for it-who wouldn't say yes to that?"
The Near Future
As for what his top priorities are as Mark
takes the reins of the ARDA Board of
Directors and moves into a more strategic
role alongside Howard Nusbaum, his
attitude is characteristically entrepreneurial.

"I would say there are three top
objectives I want to focus on, especially in
the first year," he says. "First and foremost,
continue to support advocacy as the
number-one core strength of ARDA. I've
been involved with ARDA for almost 35
years, and at the state level in Hawaii I saw
how strong ARDA could be, protecting
both developers and owners. As a second
priority, I see great opportunities in the
Asia-Pacific region, so I want to explore
how to bring best practices and perhaps
our AIF research tools to strengthen
that region for growth. And my final
priority would be to address exit programs
and public perception, which are often
inter-connected. First, we should consider
owners who enjoyed the product for
many years but now have a need for a soft
landing. We can also enhance the overall
image of timeshare, which is currently
being tarnished by the tremendous activity
targeting owners to 'get out of their timeshare.' We know owners love our product,
and we need to protect our owners and our
industry's reputation."
Overall, Mark adds, he is grateful to
Howard and the entire team at ARDA
for this opportunity to collaborate on the
goals and objectives outlined in ARDA's
Strategic Plan.
Here's to ARDA's new Chair and the
success of our industry-the best is yet to
come!

July 2017 Developments

- 21



Table of Contents for the Digital Edition of Developments - July 2017

UP FRONT
FIRST WORD
AROUND THE INDUSTRY
TRUSTEE TALK
MEET THE CHAIR
SUSTAINABILITY
FACES FROM THE FRONTLINES
FOCUS ON: REPUTATION MANAGEMENT
CONVERSIONS: UNIQUE OPPORTUNITIES AND CHALLENGES
CONSTRUCTION FINANCE
CONSTRUCTION FINANCE
ASK THE EXPERTS
MEMBER MATTERS
EDUCATION
MEMBERSHIP UPDATES
LAST WORD
Developments - July 2017 - 1
Developments - July 2017 - Cover1
Developments - July 2017 - Cover2
Developments - July 2017 - 1
Developments - July 2017 - 2
Developments - July 2017 - 3
Developments - July 2017 - 4
Developments - July 2017 - 5
Developments - July 2017 - UP FRONT
Developments - July 2017 - 7
Developments - July 2017 - FIRST WORD
Developments - July 2017 - 9
Developments - July 2017 - AROUND THE INDUSTRY
Developments - July 2017 - 11
Developments - July 2017 - 12
Developments - July 2017 - 13
Developments - July 2017 - 14
Developments - July 2017 - 15
Developments - July 2017 - 16
Developments - July 2017 - 17
Developments - July 2017 - TRUSTEE TALK
Developments - July 2017 - 19
Developments - July 2017 - MEET THE CHAIR
Developments - July 2017 - 21
Developments - July 2017 - SUSTAINABILITY
Developments - July 2017 - 23
Developments - July 2017 - FACES FROM THE FRONTLINES
Developments - July 2017 - 25
Developments - July 2017 - FOCUS ON: REPUTATION MANAGEMENT
Developments - July 2017 - 27
Developments - July 2017 - 28
Developments - July 2017 - 29
Developments - July 2017 - CONVERSIONS: UNIQUE OPPORTUNITIES AND CHALLENGES
Developments - July 2017 - 31
Developments - July 2017 - 32
Developments - July 2017 - 33
Developments - July 2017 - CONSTRUCTION FINANCE
Developments - July 2017 - 35
Developments - July 2017 - CONSTRUCTION FINANCE
Developments - July 2017 - 37
Developments - July 2017 - 38
Developments - July 2017 - 39
Developments - July 2017 - ASK THE EXPERTS
Developments - July 2017 - 41
Developments - July 2017 - MEMBER MATTERS
Developments - July 2017 - 43
Developments - July 2017 - EDUCATION
Developments - July 2017 - 45
Developments - July 2017 - 46
Developments - July 2017 - 47
Developments - July 2017 - MEMBERSHIP UPDATES
Developments - July 2017 - 49
Developments - July 2017 - 50
Developments - July 2017 - 51
Developments - July 2017 - 52
Developments - July 2017 - 53
Developments - July 2017 - 54
Developments - July 2017 - 55
Developments - July 2017 - LAST WORD
Developments - July 2017 - Cover3
Developments - July 2017 - Cover4
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