Developments - February 2018 - 50

FOCUS ON REPUTATION MANAGEMENT

Help Spread the
Knowledge
BY PETER ROTH

T

he timeshare industry has seen
steady growth and increased
success since 2010-seven years of
year-over-year growth-and we are
proud to support and promote that growth.
While we know the benefits and joys of
vacationing with timeshare, current and
potential timeshare owners may not. As a
whole, ARDA continues to dispel the myths
and negative perceptions around timeshare
by positively promoting our industry
strengths of space, options, and the value
of vacationing. Now, we'd like to take that
promotion one step further with "snackable
facts" founded in our research. It's time
we stomp timeshare myths and share how
consumers can #DiscoverTimeshare. And
we need your help to do it!
Our marketing and communications
team has created two social media
campaigns that package the ARDA
International Foundation's research with
our 2018 theme of "Timeshare MythBusting" in a snackable and visually
stimulating media kit. Our goal is to use
eye-catching graphics with short and clear
data to educate consumers and targeted

50 - Developments

audiences. Our first campaign title, "Did
You Know?," focuses on clearing the
misconceptions potential buyers may have
about the timeshare industry. The second
campaign, "#DiscoverTimeshare," is made
up of posts and graphics that highlight the
benefits of vacationing with timeshare-
whether it be space, flexibility or the value
of life-long memories.
ARDA & ARDA-ROC have also retained
a public affairs agency to "myth-bust" on a
much more national scale. We are excited
about these prospects and look forward
to sharing concrete details about what the
2018 plan will be as these details unfold.
We want to encourage you to help spread
the knowledge, working alongside us. In
a day and age where sharing, tagging, and
liking things is the most popular (and
simplest!) way to get the good word out, we
want to work together to provide you the
resources to educate your consumers. And
it's as easy as pressing "post"!
Peter Roth is ARDA's vice president of
marketing, communications, and industry
relations. His email is proth@arda.org.



Table of Contents for the Digital Edition of Developments - February 2018

UP FRONT
FIRST WORD
AROUND THE INDUSTRY
TRUSTEE TALK
CHARITY SPOTLIGHT
PARTNER SHOWCASE
OWNER BUZZ
YOUR ARDA WORLD PLANNER
BRIGHTEST CITY ON EARTH
MARKETPLACE MAP
WHERE NEXT?
VIETNAM: ON THE RISE
RE-THINKING TIMESHARE
FACES/FRONTLINES
FOCUS ON: REPUTATION MANAGEMENT
MEMBER MATTERS
MEMBERSHIP UPDATES
LAST WORD
Developments - February 2018 - 1
Developments - February 2018 - Cover1
Developments - February 2018 - Cover2
Developments - February 2018 - 1
Developments - February 2018 - 2
Developments - February 2018 - 3
Developments - February 2018 - 4
Developments - February 2018 - 5
Developments - February 2018 - UP FRONT
Developments - February 2018 - 7
Developments - February 2018 - FIRST WORD
Developments - February 2018 - 9
Developments - February 2018 - AROUND THE INDUSTRY
Developments - February 2018 - 11
Developments - February 2018 - 12
Developments - February 2018 - 13
Developments - February 2018 - 14
Developments - February 2018 - 15
Developments - February 2018 - 16
Developments - February 2018 - 17
Developments - February 2018 - 18
Developments - February 2018 - 19
Developments - February 2018 - TRUSTEE TALK
Developments - February 2018 - 21
Developments - February 2018 - CHARITY SPOTLIGHT
Developments - February 2018 - 23
Developments - February 2018 - 24
Developments - February 2018 - 25
Developments - February 2018 - PARTNER SHOWCASE
Developments - February 2018 - 27
Developments - February 2018 - OWNER BUZZ
Developments - February 2018 - 29
Developments - February 2018 - YOUR ARDA WORLD PLANNER
Developments - February 2018 - 31
Developments - February 2018 - BRIGHTEST CITY ON EARTH
Developments - February 2018 - 33
Developments - February 2018 - 34
Developments - February 2018 - 35
Developments - February 2018 - MARKETPLACE MAP
Developments - February 2018 - 37
Developments - February 2018 - WHERE NEXT?
Developments - February 2018 - 39
Developments - February 2018 - 40
Developments - February 2018 - 41
Developments - February 2018 - VIETNAM: ON THE RISE
Developments - February 2018 - 43
Developments - February 2018 - 44
Developments - February 2018 - 45
Developments - February 2018 - RE-THINKING TIMESHARE
Developments - February 2018 - 47
Developments - February 2018 - FACES/FRONTLINES
Developments - February 2018 - 49
Developments - February 2018 - FOCUS ON: REPUTATION MANAGEMENT
Developments - February 2018 - 51
Developments - February 2018 - MEMBER MATTERS
Developments - February 2018 - 53
Developments - February 2018 - MEMBERSHIP UPDATES
Developments - February 2018 - 55
Developments - February 2018 - 56
Developments - February 2018 - 57
Developments - February 2018 - 58
Developments - February 2018 - 59
Developments - February 2018 - 60
Developments - February 2018 - 61
Developments - February 2018 - 62
Developments - February 2018 - 63
Developments - February 2018 - LAST WORD
Developments - February 2018 - Cover3
Developments - February 2018 - Cover4
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https://www.nxtbook.com/ygsreprints/ARDA/G66901_October2016
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