Skill-based attractions, like the FlowRider® surf ride, enable you to expand your amenity offerings with a fun family sport. And with strong appeal across multiple demographics, particularly the key teen and young adult market, these attractions are a proven winner for driving traffic to your resort, increasing time on property, and encouraging repeat visitation. Popular with both participants and observers, skillbased attractions create the perfect setting for generating additional revenue. Capitalizing on the unique appeal of the attraction, resorts can establish it as a key event venue for guests with on-site contests and professional showcases like those offered by FlowRider's FLOWTour. This easily and quickly translates into opportunities to generate revenue through branded retail and F&B sales. April 2018 Developments - 37