Developments June 2014 - (Page 30)

MEMBER PROFILE Will Horton, RRP President and CEO PATTON HOSPITALITY MANAGEMENT About Will Horton As president and chief executive officer of Patton Hospitality Management (PHM), Will Horton is responsible for the operations management of 40 HOAs at 27 resorts in three countries and 11 states. With more than $375 million in assets under management, PHM oversees $75 million in annual HOA budgets and $60 million in rental and other travel related services and products. Prior to PHM, Horton held operation management positions for Wild Dunes Resort, AmeriSuites, Hampton Inn, Interstate Hotels & Resorts, and Festiva Resorts. He is a real estate broker, and former board member for the University of South Carolina College of Hospitality Retailing and Sport Management Alumni Steering Committee. About Patton Hospitality Management As one of the country's largest independent resort and timeshare management companies, Patton Hospitality Management is a full-service company, with properties that include hotels, condo hotels, timeshares, condominium communities, a marina, and 12 luxury catamarans. It oversees $75 million in annual operating budgets and services more than 150,000 owners, members, and guests annually. The company's fast success is attributed to its experienced leadership and innovative technology-driven solutions that provide superior service and satisfaction to property owners and guests. JUST FOR FUN! What are your favorite things to do when on vacation? Depends on the vacation and whether it's a "boy's weekend" or an actual vacation with my wife-but in general, it always involves golf, boats, local food, local drink, and local history. Last book you read? Wilson, the biography of President Woodrow Wilson. Your one "inescapable vice"? Coffee is a given-but if I'm playing golf, it is most denitely a cigar. What do you like best about attending ARDA World? I think it depends on where one is in his or her career. When I started in the industry 11 years ago, there were not many places to learn about the industry-even if you "Googled" it, results were sparse. My first ARDA convention was in 2004, and I spent the first several years attending educational sessions-crucial for my learning curve, and therefore my career. As time has gone on, what I like best has been my service on panels and committees as well as the opportunity to catch up "off the record" with many industry colleagues and get the pulse of what is happening from someone else's perspective. What are some "keys to success" in property/hospitality management you can share with our readers? Dynamics, expectations, and reality. First, having come from a hotel management background, understanding the 30 - Developments arda.org dynamics of HOAs and HOA boards of directors was new to me. Additionally, understanding the dynamics of say, a timeshare HOA versus a wholly owned HOA, was important. In dealing with dozens of HOAs and boards of directors, I have often found they have trouble balancing various sets of expectations. By that I mean HOA President Joe Smith has difficult decisions to make that generally involve money. At the end of the day though, Joe Smith is still an HOA member and must see his fellow owners or friends at the pool or tennis court or wherever. He must always hear these complaints vs. those complaints. In the end I have found that a part-time, volunteer board of directors often has a hard time balancing different sets of expectations, and that just by listening and counseling we can better prioritize those expectations. And lastly: reality. Most members of an HOA think of themselves as owners of the http://www.arda.org

Table of Contents for the Digital Edition of Developments June 2014

UP FRONT
FIRST WORD
AROUND THE INDUSTRY
MEMBER PROFILE
FINANCE
RESEARCH
CONSUMER
RIDING THE EDGE
ALL BETS ON
A FIELD OF STARS & STYLE
ARDA WORLD: CASHING IN REWARDS
INTERESTING HAPPENINGS FROM THE FORUMS
RESORT OPS
MEMBERSHIP
MEMBERSHIP UPDATES
LAST WORD

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