AE May/June 2021 Vol 30 No 3 - 35

A

s 2019 ended and the new year began, many
of us were looking forward to using the
" 20/20 " visual acuity term in our marketing campaigns, creating clarity of " vision "
within our organizations, and emphasizing
the importance of eye health. Instead, a novel
pathogen emerged. Instead of heightened
enthusiasm for marketing and running our practices,
we lost any semblance of " normal " and experienced a
heightened degree of stress.
This article provides some research on the trends and
challenges experienced throughout the first six months
of the pandemic, explores " silver linings, " and raises the
question of what a " better normal " might entail. The
research comes from a small sample population: eight
clinic administrators who responded to a request on
ASOA EyeMail for information that would provide
insights into the pandemic trends and challenges.
Although the sample population was small, the
results mirrored other research and trends reported
by an EyeNet Magazine publication┬╣ and what I
had observed in coaching conversations with clients.
Financial and psychological setbacks, including
stress, burnout, and absenteeism, were the unfortunate first-quarter surprises in most private or group
ophthalmology practices.
KEY INSIGHTS
The pandemic closed practices for six to eight weeks.
During that time, surgeries were also canceled.
Financial numbers were not obtained from the research
respondents. However, respondents reported losing the
ability to generate eight to twelve weeks of revenue.
The closing of practices meant 75-95% of employees were furloughed. The eight ophthalmology
practices represented in this research were able to
participate in the Paycheck Protection Program (PPP)
offered by the federal government. By August, seven
practices had returned to patient volumes of 75-100%,
with one clinic back to only 50% volume due to local
mandates. These results echo survey results reported
by the American Academy of Ophthalmology: 92.1%
of practices surveyed were open, with elective surgeries and other ophthalmic care resuming in July.┬╣
Follow-up research would need to be conducted to
determine the ability to recoup revenue losses.
What some thought would never be possible-
working remotely-became the new norm for many,

www.asoa.org // AE

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AE May/June 2021 Vol 30 No 3

Table of Contents for the Digital Edition of AE May/June 2021 Vol 30 No 3

AE May/June 2021 Vol 30 No 3 - Cover1
AE May/June 2021 Vol 30 No 3 - Cover2
AE May/June 2021 Vol 30 No 3 - 1
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AE May/June 2021 Vol 30 No 3 - Cover3
AE May/June 2021 Vol 30 No 3 - Cover4
https://www.nxtbook.com/ygsreprints/ASOA/ae-may-june-2021-vol-30-no-3
https://www.nxtbook.com/ygsreprints/ASOA/ae-march-april-2021-vol-30-no-2
https://www.nxtbook.com/ygsreprints/ASOA/ae-january-february-2021-vol-30-no-1
https://www.nxtbook.com/ygsreprints/ASOA/ae_nov_dec_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_sept_aug_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_july_aug_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_may_jun_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_mar_apr_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_jan_feb_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_nov_dec19
https://www.nxtbook.com/ygsreprints/ASOA/ae_septoct19
https://www.nxtbook.com/ygsreprints/ASOA/g107843_ae_julyaug19
https://www.nxtbook.com/ygsreprints/ASOA/g105962_ae_mayjun19
https://www.nxtbook.com/ygsreprints/ASOA/g104576_ae_marapr19
https://www.nxtbook.com/ygsreprints/ASOA/g103212_ae_janfeb19
https://www.nxtbook.com/ygsreprints/ASOA/g99529_ae_novdec18
https://www.nxtbook.com/ygsreprints/ASOA/g97160_ae_septoct18
https://www.nxtbook.com/ygsreprints/ASOA/g96528_ae_julyaugust18
https://www.nxtbook.com/ygsreprints/ASOA/g93925_ae_mayjune18
https://www.nxtbook.com/ygsreprints/ASOA/g92298_ae_marapr18
https://www.nxtbook.com/ygsreprints/ASOA/g89361_ae_janfeb18
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https://www.nxtbook.com/ygsreprints/ASOA/g74401_ae_marapr17
https://www.nxtbook.com/ygsreprints/ASOA/g72340_ae_janfeb17
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https://www.nxtbook.com/ygsreprints/ASOA/ae_septoct16
https://www.nxtbook.com/ygsreprints/ASOA/ae_julaug16
https://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2016
https://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2016
https://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb16
https://www.nxtbook.com/ygsreprints/ASOA/ae_novdec15
https://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct15
https://www.nxtbook.com/ygsreprints/APTA/g52750_apta_25ada
https://www.nxtbook.com/ygsreprints/ASOA/asoa_julyaug2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb15
https://www.nxtbook.com/ygsreprints/ASOA/asoa_novdec14
https://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct14_AE
https://www.nxtbook.com/ygsreprints/ASOA/asoa_julaug14
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_MayJunAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_MarAprAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_JanFebAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_no4eZine
https://www.nxtbook.com/ygsreprints/ASOA/asoa_fall_2013
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https://www.nxtbook.com/ygsreprints/ASOA/asoa/asoa_summer_2013
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