AE May/June 2021 Vol 30 No 3 - 54

ASOA PROFESSIONAL // COE CORNER

COE CERTIFICATION-
PRESCRIPTION FOR TOUGH TIMES
Laurie K. Brown, MBA, COMT, COE, CPC, CPMA, OCS

H.

Jackson Brown, Jr.,
author of Life's Little
Instruction Book, said,
" Remember that the
more you know, the less
you fear. " I believe this is
true, especially when you
consider that the more you know,
the more options you are aware of.
That comes in handy when trying
to weather challenging times such
as these.
" INS AND OUTS " OF OUR
BUSINESS
Due to the COVID-19 pandemic,
practices today are juggling new and
ever-changing business challenges-
from implementing evolving
regulations and requirements to
managing patient schedules against
staff constraints. It's no easy feat,
and if we do not know the " ins and
outs " of our business, we can sink
it-even with government efforts
to lighten our burden through
business loans and laxed restrictions
during this public health emergency.
Finding ways to stay afloat in this
turbulent time is where the Certified
Ophthalmic Executive (COE) certification comes into play.
To earn a COE credential, you
must be knowledgeable in multiple
areas essential to practice management: financial management,
operations, human resources,
risk management and regulatory

54

AE // May/June 21

compliance, information technology management, and general
ophthalmic knowledge. Having
that knowledge base allows you
to know where business opportunities exist when facing adversity
in running a medical practice. In
response to current times, talented
administrators are getting very creative in order to keep their practices
viable (e.g., instituting telehealth,
hybrid visits, cash flow analysis,
and forecasting, etc.). I'm confident
that without their COE knowledge,
these creative solutions would have
been elusive and the practices they
manage would not be in the recovery positions they find themselves
in today.
With that said, if you have not
taken the COE exam, I encourage
you to do so. The credentialing
process shores up your knowledge
base in any area of practice management that you have not yet honed
with an eye toward ophthalmology
(pun intended!). The COE credential, combined with your daily
on-the-job experience and other
industry trainings, positions administrators like you to be creative in
keeping their practices healthy,
productive, and profitable.
KNOWLEDGE: A PREREQUISITE
TO CREATIVE LEADERSHIP
In ophthalmology, we have faced
other hurdles in doing business,

such as living with ever-decreasing
reimbursement and ever-increasing
provider burden in recent years.
Our industry's success in facing
any challenges that come its way
is through the flexibility, adaptability, and creativity of those who
lead it.
Be that leader for your practice
by learning as much as you can
about our specialty's practice management nuances through COE
certification. Knowing more will
not only allow you to fearlessly face
and manage this tough time, but
also any additional challenges that
appear in the future. AE
Laurie K. Brown, MBA,
COMT, COE, CPC,
CPMA, OCS (541-9133697; lbrown@
bsmconsulting.com), is a
senior consultant with BSM
Consulting in Tucson, Ariz.



AE May/June 2021 Vol 30 No 3

Table of Contents for the Digital Edition of AE May/June 2021 Vol 30 No 3

AE May/June 2021 Vol 30 No 3 - Cover1
AE May/June 2021 Vol 30 No 3 - Cover2
AE May/June 2021 Vol 30 No 3 - 1
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AE May/June 2021 Vol 30 No 3 - Cover3
AE May/June 2021 Vol 30 No 3 - Cover4
https://www.nxtbook.com/ygsreprints/ASOA/ae-may-june-2021-vol-30-no-3
https://www.nxtbook.com/ygsreprints/ASOA/ae-march-april-2021-vol-30-no-2
https://www.nxtbook.com/ygsreprints/ASOA/ae-january-february-2021-vol-30-no-1
https://www.nxtbook.com/ygsreprints/ASOA/ae_nov_dec_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_sept_aug_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_july_aug_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_may_jun_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_mar_apr_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_jan_feb_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_nov_dec19
https://www.nxtbook.com/ygsreprints/ASOA/ae_septoct19
https://www.nxtbook.com/ygsreprints/ASOA/g107843_ae_julyaug19
https://www.nxtbook.com/ygsreprints/ASOA/g105962_ae_mayjun19
https://www.nxtbook.com/ygsreprints/ASOA/g104576_ae_marapr19
https://www.nxtbook.com/ygsreprints/ASOA/g103212_ae_janfeb19
https://www.nxtbook.com/ygsreprints/ASOA/g99529_ae_novdec18
https://www.nxtbook.com/ygsreprints/ASOA/g97160_ae_septoct18
https://www.nxtbook.com/ygsreprints/ASOA/g96528_ae_julyaugust18
https://www.nxtbook.com/ygsreprints/ASOA/g93925_ae_mayjune18
https://www.nxtbook.com/ygsreprints/ASOA/g92298_ae_marapr18
https://www.nxtbook.com/ygsreprints/ASOA/g89361_ae_janfeb18
https://www.nxtbook.com/ygsreprints/ASOA/g86698_ae_novdec17
https://www.nxtbook.com/ygsreprints/ASOA/g81746_ae_septoct17
https://www.nxtbook.com/ygsreprints/ASOA/g80299_ae_julaug17
https://www.nxtbook.com/ygsreprints/ASOA/g77256_ae_mayjun17
https://www.nxtbook.com/ygsreprints/ASOA/g74401_ae_marapr17
https://www.nxtbook.com/ygsreprints/ASOA/g72340_ae_janfeb17
https://www.nxtbook.com/ygsreprints/ASOA/ae_novdec16
https://www.nxtbook.com/ygsreprints/ASOA/ae_septoct16
https://www.nxtbook.com/ygsreprints/ASOA/ae_julaug16
https://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2016
https://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2016
https://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb16
https://www.nxtbook.com/ygsreprints/ASOA/ae_novdec15
https://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct15
https://www.nxtbook.com/ygsreprints/APTA/g52750_apta_25ada
https://www.nxtbook.com/ygsreprints/ASOA/asoa_julyaug2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb15
https://www.nxtbook.com/ygsreprints/ASOA/asoa_novdec14
https://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct14_AE
https://www.nxtbook.com/ygsreprints/ASOA/asoa_julaug14
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_MayJunAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_MarAprAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_JanFebAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_no4eZine
https://www.nxtbook.com/ygsreprints/ASOA/asoa_fall_2013
https://www.nxtbook.com/ygsreprints/ASOA/asoa_no3_ezine
https://www.nxtbook.com/ygsreprints/ASOA/asoa/asoa_summer_2013
https://www.nxtbook.com/ygsreprints/ASOA/ehr_cust_survey_Apr2013
https://www.nxtbook.com/ygsreprints/ASOA/asoa_no2_2013_ezine
https://www.nxtbookmedia.com