AE July/August 2018 Vol 27 No 4 - 20

RUNNING THE PRACTICE // PHILANTHROPY
XXXXXXX

BRINGING CHARITABLE CARE TO YOUR
PRACTICE THROUGH OPERATION SIGHT
Natalie Zundel, CFRE

20

AE // July/Aug 18

Courtesy Fishkind, Bakewell, Maltzman, Hunter
& Associates Eye Care & Surgery CenterĀ 

F

ishkind, Bakewell, Maltzman, & Hunter Eye Care
and Surgery Center in
Tucson, Arizona, has always
been community oriented,
with a long history of charitable surgeries.
So when Brock K. Bakewell, MD,
FACS, brought the idea of participating in the American Society of
Cataract and Refractive Surgery
(ASCRS) Foundation's Operation
Sight program to practice administrator Lydia Lansberry and her team, the
practice jumped onboard. They saw
it as yet another way to give back and
contribute on the national level to
reducing preventable blindness.
The practice decided to use the
2017 National Sight Week initiative to launch this effort. National
Sight Week is a celebration of volunteerism, during which members
of the Operation Sight network are
encouraged to contribute one or
more charitable cataract surgeries
in their own communities. As the
ASCRS Foundation's domestic
charitable cataract surgery program,
Operation Sight's mission is to
assist uninsured patients who can't
obtain cataract care on their own.
ASCRS Foundation staff sat
down with Lansberry to discuss
what went into becoming an Operation Sight partner and launching
a successful year-round charitable
surgery effort.

Operation Sight volunteer surgeons from the Fishkind, Bakewell,
Maltzman, Hunter & Associates Eye Care & Surgery Center. From left,
Stewart Mecom, OD; Jeff Maltzman, MD; Brock Bakewell, MD; William
Fishkind, MD; Brian Hunter, MD; Richard Lewis, MD.

Foundation Staff: Tell us a bit
about your inaugural National
Sight Week participation.
Lansberry: For National Sight Week,
we worked with Operation Sight program manager, Evelyn Morales, and
local nonprofits to gather patients so
that each of our surgeons had at least
one charitable case that week. We also
[trained] staff prior to the event on
how to process these patients, who
were not using insurances. Finally,
we promoted the event on our social
media and within the office.
Staff: What did you and the rest of
the team find most rewarding about
this program?
Lansberry: First and foremost, it
is the gift of sight. Just being able

to meet the needs of patients who
otherwise wouldn't be treated.
Seeing their joy at getting their
vision back.
Staff: Is there anything readers
should know about dealing with
patients who come to them through
the Operation Sight program?
Lansberry: The only thing that
was different [from dealing with
any other patient] was educating
our staff on not asking for insurance, and not pressing patients for
that information.
And some patients did come
from farther away-all the way
from Phoenix-so we tried to
be mindful of scheduling to help
reduce their transportation burden.



Table of Contents for the Digital Edition of AE July/August 2018 Vol 27 No 4

AE July/August 2018 Vol 27 No 4 - Cover1
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AE July/August 2018 Vol 27 No 4 - Cover3
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