AE July/August 2018 Vol 27 No 4 - 62

ASOA PROFESSIONAL // GAMECHANGER
Chief Executive Officer

SONDRA W

Florida Eye Clinic
Altamonte Springs, Fla.
NBCOE President 2018-2019

ASOA MEMBER SINCE:

1997

HOFFMAN,

I LOVE TO

Spend time with family and friends

COE, CPC, CMPE
CAREER TURNING POINT

HOW I GOT STARTED IN OPHTHALMOLOGY

A career opportunity presented by a
wonderful mentor in 1983 (that is not a
misprint!). It's been my passion ever since!

MY FRIENDS
ALWAYS SAY

I COULDN'T LIVE
WITHOUT MY

You are not
Superwoman. Ask
for help. RELAX.

"3 F's": Family,
Friends, and Fiancé

FAVORITE PART OF MY JOB

Using my Life Coach skills to boost employee/
physician satisfaction and morale; mentoring
others to succeed and promote themselves in
the field

FOR FUN

Read,
meditate, and
go dancing

62

FAVORITE
TECHNOLOGY

Anything
Apple

AE // July/Aug 18

PET PEEVE

Dishonesty

Realizing the tremendous
potential in doctors and staff
and being able to mentor
them and help them navigate
the healthcare landscape

FAVORITE ASOA ANNUAL
MEETING MEMORY

Steve Robinson,
Laurie Oliver, Michael
Lockard, Robb Linafelter,
and crew doing the
"Not Ready for Prime Time
Administrator" program

hen it comes to handling the stress that goes
with being CEO of a
busy ophthalmic practice, Sondra Hoffman,
COE, CPC, CMPE,
has a secret: her longstanding practice of meditation.
"It keeps me centered," she says,
"and reminds me to go back to the
breath to think and re-center [if I
get off-course]."
Hoffman makes meditation part
of her daily practice both at home
and at work. She also teaches the
practice to others, incorporating
crystal singing bowls for their meditative and healing properties.
"[Crystal singing bowls] add to the
relaxation and alignment offered by
meditation," she says. "The sounds
are varying tones [like musical notes],
each with its own vibration that
echoes [and resonates] through the
chakras of the body."
Among other benefits, these
tones are said to offer physical healing and increased work productivity
in those who play and listen to
them. A yogic tradition, they've also
been used in hospitals, schools, and,
of course, in meditation classes. AE
TOP ITEMS ON MY BUCKET LIST

I WAS PROFILED HERE
4 YEARS AGO. WHAT'S
DIFFERENT?

Knowing the players,
trusting my gut instincts,
rarely second guessing.

Travel: Italy, Israel,
Ireland, and France

WORDS I LIVE BY

There are no shortcuts
to anyplace worth going



Table of Contents for the Digital Edition of AE July/August 2018 Vol 27 No 4

AE July/August 2018 Vol 27 No 4 - Cover1
AE July/August 2018 Vol 27 No 4 - Cover2
AE July/August 2018 Vol 27 No 4 - 1
AE July/August 2018 Vol 27 No 4 - 2
AE July/August 2018 Vol 27 No 4 - 3
AE July/August 2018 Vol 27 No 4 - 4
AE July/August 2018 Vol 27 No 4 - 5
AE July/August 2018 Vol 27 No 4 - 6
AE July/August 2018 Vol 27 No 4 - 7
AE July/August 2018 Vol 27 No 4 - 8
AE July/August 2018 Vol 27 No 4 - 9
AE July/August 2018 Vol 27 No 4 - 10
AE July/August 2018 Vol 27 No 4 - 11
AE July/August 2018 Vol 27 No 4 - 12
AE July/August 2018 Vol 27 No 4 - 13
AE July/August 2018 Vol 27 No 4 - 14
AE July/August 2018 Vol 27 No 4 - 15
AE July/August 2018 Vol 27 No 4 - 16
AE July/August 2018 Vol 27 No 4 - 17
AE July/August 2018 Vol 27 No 4 - 18
AE July/August 2018 Vol 27 No 4 - 19
AE July/August 2018 Vol 27 No 4 - 20
AE July/August 2018 Vol 27 No 4 - 21
AE July/August 2018 Vol 27 No 4 - 22
AE July/August 2018 Vol 27 No 4 - 23
AE July/August 2018 Vol 27 No 4 - 24
AE July/August 2018 Vol 27 No 4 - 25
AE July/August 2018 Vol 27 No 4 - 26
AE July/August 2018 Vol 27 No 4 - 27
AE July/August 2018 Vol 27 No 4 - 28
AE July/August 2018 Vol 27 No 4 - 29
AE July/August 2018 Vol 27 No 4 - 30
AE July/August 2018 Vol 27 No 4 - 31
AE July/August 2018 Vol 27 No 4 - 32
AE July/August 2018 Vol 27 No 4 - 33
AE July/August 2018 Vol 27 No 4 - 34
AE July/August 2018 Vol 27 No 4 - 35
AE July/August 2018 Vol 27 No 4 - 36
AE July/August 2018 Vol 27 No 4 - 37
AE July/August 2018 Vol 27 No 4 - 38
AE July/August 2018 Vol 27 No 4 - 39
AE July/August 2018 Vol 27 No 4 - 40
AE July/August 2018 Vol 27 No 4 - 41
AE July/August 2018 Vol 27 No 4 - 42
AE July/August 2018 Vol 27 No 4 - 43
AE July/August 2018 Vol 27 No 4 - 44
AE July/August 2018 Vol 27 No 4 - 45
AE July/August 2018 Vol 27 No 4 - 46
AE July/August 2018 Vol 27 No 4 - 47
AE July/August 2018 Vol 27 No 4 - 48
AE July/August 2018 Vol 27 No 4 - 49
AE July/August 2018 Vol 27 No 4 - 50
AE July/August 2018 Vol 27 No 4 - 51
AE July/August 2018 Vol 27 No 4 - 52
AE July/August 2018 Vol 27 No 4 - 53
AE July/August 2018 Vol 27 No 4 - 54
AE July/August 2018 Vol 27 No 4 - 55
AE July/August 2018 Vol 27 No 4 - 56
AE July/August 2018 Vol 27 No 4 - 57
AE July/August 2018 Vol 27 No 4 - 58
AE July/August 2018 Vol 27 No 4 - 59
AE July/August 2018 Vol 27 No 4 - 60
AE July/August 2018 Vol 27 No 4 - 61
AE July/August 2018 Vol 27 No 4 - 62
AE July/August 2018 Vol 27 No 4 - 63
AE July/August 2018 Vol 27 No 4 - 64
AE July/August 2018 Vol 27 No 4 - 65
AE July/August 2018 Vol 27 No 4 - 66
AE July/August 2018 Vol 27 No 4 - 67
AE July/August 2018 Vol 27 No 4 - 68
AE July/August 2018 Vol 27 No 4 - Cover3
AE July/August 2018 Vol 27 No 4 - Cover4
https://www.nxtbook.com/ygsreprints/ASOA/ae_may_jun_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_mar_apr_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_jan_feb_20
https://www.nxtbook.com/ygsreprints/ASOA/ae_nov_dec19
https://www.nxtbook.com/ygsreprints/ASOA/ae_septoct19
https://www.nxtbook.com/ygsreprints/ASOA/g107843_ae_julyaug19
https://www.nxtbook.com/ygsreprints/ASOA/g105962_ae_mayjun19
https://www.nxtbook.com/ygsreprints/ASOA/g104576_ae_marapr19
https://www.nxtbook.com/ygsreprints/ASOA/g103212_ae_janfeb19
https://www.nxtbook.com/ygsreprints/ASOA/g99529_ae_novdec18
https://www.nxtbook.com/ygsreprints/ASOA/g97160_ae_septoct18
https://www.nxtbook.com/ygsreprints/ASOA/g96528_ae_julyaugust18
https://www.nxtbook.com/ygsreprints/ASOA/g93925_ae_mayjune18
https://www.nxtbook.com/ygsreprints/ASOA/g92298_ae_marapr18
https://www.nxtbook.com/ygsreprints/ASOA/g89361_ae_janfeb18
https://www.nxtbook.com/ygsreprints/ASOA/g86698_ae_novdec17
https://www.nxtbook.com/ygsreprints/ASOA/g81746_ae_septoct17
https://www.nxtbook.com/ygsreprints/ASOA/g80299_ae_julaug17
https://www.nxtbook.com/ygsreprints/ASOA/g77256_ae_mayjun17
https://www.nxtbook.com/ygsreprints/ASOA/g74401_ae_marapr17
https://www.nxtbook.com/ygsreprints/ASOA/g72340_ae_janfeb17
https://www.nxtbook.com/ygsreprints/ASOA/ae_novdec16
https://www.nxtbook.com/ygsreprints/ASOA/ae_septoct16
https://www.nxtbook.com/ygsreprints/ASOA/ae_julaug16
https://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2016
https://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2016
https://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb16
https://www.nxtbook.com/ygsreprints/ASOA/ae_novdec15
https://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct15
https://www.nxtbook.com/ygsreprints/APTA/g52750_apta_25ada
https://www.nxtbook.com/ygsreprints/ASOA/asoa_julyaug2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_mayjune2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_marapr2015
https://www.nxtbook.com/ygsreprints/ASOA/asoa_janfeb15
https://www.nxtbook.com/ygsreprints/ASOA/asoa_novdec14
https://www.nxtbook.com/ygsreprints/ASOA/asoa_sepoct14_AE
https://www.nxtbook.com/ygsreprints/ASOA/asoa_julaug14
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_MayJunAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_MarAprAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_JanFebAE
https://www.nxtbook.com/ygsreprints/ASOA/ASOA_no4eZine
https://www.nxtbook.com/ygsreprints/ASOA/asoa_fall_2013
https://www.nxtbook.com/ygsreprints/ASOA/asoa_no3_ezine
https://www.nxtbook.com/ygsreprints/ASOA/asoa/asoa_summer_2013
https://www.nxtbook.com/ygsreprints/ASOA/ehr_cust_survey_Apr2013
https://www.nxtbook.com/ygsreprints/ASOA/asoa_no2_2013_ezine
https://www.nxtbookmedia.com