Electronic Retailer November 2013 - (Page 6)

[BottomLine] Getting to Work I November 2013 | Vol. 10, No. 11 t has been nearly two months since I stepped into the role of ERA Chairman, and I am already excited about working with our Board of Directors. Developing a new strategic plan for the association is priority No. 1 for our group, and this month, ERA's leadership will meet in New York City to establish objectives and key issues that must be addressed. The goal is to identify improvements in areas such as advocacy, self-regulation, networking, and business development. During the meeting, we will be asking a vital question: "How can we help ERA members do business smarter?" As the only trade association representing direct response marketers, professionals attend ERA conferences and events to conduct business and learn how they can enhance their bottom lines. They expect the association's fingers to remain on the industry's pulse, to keep them informed about critical issues that could have long-term effects on their businesses. Digital technology, for example, remains a hot-button issue. Not only has digital diversified consumers, it has challenged direct response marketers to find new ways to capture their attention. And while DRTV remains a chief driver of direct response revenue, marketers must find ways to incorporate multiple media platforms into their marketing strategies. ERA believes in the importance of business development and can provide the necessary tools to produce it. That's why we're focused on expanding our educational offerings moving forward. The strategic planning discussion will also address government affairs and selfregulation. ERA will continue to look at ways to improve its Electronic Retailing Self-Regulation Program (ERSP), as well as bring more awareness to industrywide problems such as counterfeiting. The Board certainly has a lot to accomplish over the next several months, but I'm confident that we will be up to the challenge. ERA is thriving once again, and we want to ensure its continued growth. But we can't do this without your help. As your chairman, I want to hear your questions, concerns, and comments. Please email me at chairman@retailing.org. I will try to address them in future columns! Professionals attend ERA events to learn how they can enhance their bottom lines. Elliot Segal Chairman 6 electronicRetailer | November 2013 ELECTRoniC RETAiLing ASSoCiATion 607 14th Street, NW, Suite 530 Washington, D.C. 20005 Toll Free: (800) 987-6462 Phone: (703) 841-1751 Fax: (425) 977-1036 www.retailing.org webadmin@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Julian Oberndöerfer Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer is published for ERA by: The YGS Group 3650 West Market Street York, PA 17404 Phone: (717) 505-9701 Fax: (717) 505-9713 www.electronicretailermag.com EdiToRiAL VP, Editorial Services: Kelly Crane Winkler Managing Editor: Lori B. Racey Senior Editor: Ian P. Murphy ian.murphy@theYGSgroup.com (312) 371-4873 Copy Editor: Rebecca Weber Editorial Services Coordinator: Ashley Reid Contributing Writers: Irv Brechner, Jon Ferguson, Jeffrey D. Knowles, Rob Levy, Keith Loria, Rick Petry, Gregory J. Sater, Gene Silverman, Eddie Wilders, Robert B. Yallen EdiToRiAL SUbmiSSionS Send press releases and other data to: electronicretailer@theYGSgroup.com. dESign VP, Marketing Services: Jack Davidson Art Director: Michael Vucic Account Manager: Brian Hershey AdvERTiSing VP, Media Sales: Susan Welter Sales Manager: Stephanie Bunsick National Account Executive: Heather Troast heather.troast@theYGSgroup.com (717) 505-9701 x124 EdiToRiAL AdviSoRy CommiTTEE Chairman: Gary Latz, a2b Fulfillment, Inc. Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Edward Glynn, Manatt Phelps & Phillips, LLP Harry Hill, Oak Lawn Marketing Group Peter Koeppel, Koeppel Direct Collette Liantonio, Concepts TV Productions Rick Petry, Creative Writer, LLC Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management, Inc. Jeff Tuller, Savvier SUbSCRipTionS Email: webadmin@retailing.org Published November 2013 ERA-M1012/6663 http://www.retailing.org http://www.electronicretailermag.com

Table of Contents for the Digital Edition of Electronic Retailer November 2013

Happenings
Bottom Line
Dispatches
Retail Movers
Data Mining
IMS Retail Rankings
JOrdan Whitney's Top Categories
Dish With Rick Petry
Law & Orders
DR 101
All Aboard
Show & Sell
InfoNation
The Greening of Fulfillment
Smart Buy
Classifieds
Advertisers' Index
Parting Shot

Electronic Retailer November 2013

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