ER Magazine - July/August 2017 - 4

Easy Einstein Wins
Water-Balloon Fight

Easy Einstein Balloons. "They fill
water balloons superfast and keep
them filled long enough to enjoy the
fun. At the end of the day, consumers
will decide who wins this balloon fight
by choosing the better product."

Ronco Brands Files IPO

FAIRFIELD, N.J. Telebrands has prevailed against Chinese marketer Zuru
in the rapid-fill water balloon market
with a new version of Easy Einstein
Balloons, aka "The World's Smartest
Water Balloons." The As Seen On TV
powerhouse alleges that Zuru tried
to strong-arm Telebrands in courts to
prevent retailers from stocking the
Easy Einstein product.
Responding to online consumer
reviews complaining that Zuru's
Bunch-O-Balloons don't hold water
long enough, Telebrands invented a
revolutionary anti-leak valve for Easy
Einstein Balloons and relaunched
the product in March 2017. On April
26, the U.S. Patent Office said it
would issue a patent that protects
Telebrands' invention.
"I am pleased that the Patent
Office recognized the innovation of
Easy Einstein," says A.J. Khubani,
Telebrands CEO and co-inventor of

4

electronicRetailer | July-August 2017

AUSTIN, Texas Pioneering direct
response company Ronco Brands,
Inc., launched a "mini IPO" by filing
Form 1-A with the U.S. Securities
& Exchange Commission (SEC) in
April. The company is seeking to sell
5 million shares of stock direct to
investors at $6 per share, and raise
about $30 million.
The offering will allow investors
who are already Ronco users, fans,
and supporters to participate in the
company's continued growth, a
release says. Sold exclusively through
Ronco's website (www.ronco.com),
the minimum investment is 20 shares,
or $120; investors with more to spend
can earn premiums such as a free
Ronco Rotisserie with a $5,000 stake.
Known for its portfolio of iconic
consumer products such as the VegO-Matic slicer, the Pocket Fisherman,
and the Showtime Rotisserie Oven,
Ronco has been developing and
marketing products since 1964. The
company plans to release as many as
40 new products this year, including
at least 25 items in the Ronco Home
line, which debuted at Chicago's International Home + Housewares Show
in March.
"The Ronco brand has been synonymous with innovation for more than
three generations," says Bill Moore,

CEO of Ronco Brands. "With recent
reports indicating that the North
American home appliance industry
will reach nearly $115 billion annually
by 2020, we are pleased to offer
customers around the world the
opportunity to become an owner and
benefit from Ronco's success."

SintecMedia,
PremiumMedia360 Join
for Data Product
NEW YORK, N.Y. SintecMedia and
PremiumMedia360 have teamed up
to revolutionize the way television
networks deliver data to advertising
agencies. SintecMedia's OnBoard will
now connect to PremiumMedia360's
platform to standardize and deliver
actionable, real-time data from TV
networks to advertising agencies.
Media buyers and ad agencies
waste millions of dollars and hours
bringing raw data in line with their
systems, the companies say.
PremiumMedia360's proprietary artificial intelligence (AI) mimics human
decision-making to detect problems
and errors in data and correct them
automatically. "It's no secret that
the TV media industry's lack of
data standardization leads to the
agencies receiving incomplete and
error-prone data," says John Bowser,
PremiumMedia360 CEO.
"Advertising sales data comes
from every network in different
profiles and formats," says Sam
Bhaumik, SintecMedia's vice president of product management, U.S.
sales, and traffic solutions. "OnBoard
helps networks use inventory better


http://www.ronco.com

Table of Contents for the Digital Edition of ER Magazine - July/August 2017

Happenings
Bottom Line
Out & About
Dispatches
Retail Movers
Dish With Rick Petry
Fair Trade
Making The Brand
Agency Insights
Law & Orders
25 Years of Tristar
Direct to Digital
Smart Buy
Classifieds
Advertisers’ Index
DR 101
Parting Shot
ER Magazine - July/August 2017 - Cover1
ER Magazine - July/August 2017 - Cover2
ER Magazine - July/August 2017 - Happenings
ER Magazine - July/August 2017 - Bottom Line
ER Magazine - July/August 2017 - Out & About
ER Magazine - July/August 2017 - Dispatches
ER Magazine - July/August 2017 - 5
ER Magazine - July/August 2017 - Retail Movers
ER Magazine - July/August 2017 - 7
ER Magazine - July/August 2017 - Dish With Rick Petry
ER Magazine - July/August 2017 - 9
ER Magazine - July/August 2017 - Fair Trade
ER Magazine - July/August 2017 - Making The Brand
ER Magazine - July/August 2017 - Agency Insights
ER Magazine - July/August 2017 - 13
ER Magazine - July/August 2017 - Law & Orders
ER Magazine - July/August 2017 - 15
ER Magazine - July/August 2017 - 25 Years of Tristar
ER Magazine - July/August 2017 - 17
ER Magazine - July/August 2017 - 18
ER Magazine - July/August 2017 - 19
ER Magazine - July/August 2017 - Direct to Digital
ER Magazine - July/August 2017 - 21
ER Magazine - July/August 2017 - 22
ER Magazine - July/August 2017 - 23
ER Magazine - July/August 2017 - Smart Buy
ER Magazine - July/August 2017 - Advertisers’ Index
ER Magazine - July/August 2017 - DR 101
ER Magazine - July/August 2017 - 27
ER Magazine - July/August 2017 - Parting Shot
ER Magazine - July/August 2017 - Cover3
ER Magazine - July/August 2017 - Cover4
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