Surviving InterBev WELCOME to your 2010 InterBev Survival Guide. As America’s premier beverage event, InterBev 2010 will provide attendees with a bounty of unique opportunities to network with other beverage professionals and learn from industry experts. Because the convention and trade show present so many events to choose from, you’ll most likely need a little help when strategizing how to get the most out of your InterBev experience. Here’s where the survival guide can help. Taking you step-by-step through the decision-making process, the guide describes all the event possibilities available to you at InterBev and provides a creative way for you to design an InterBev 2010 convention experience that will not only be fulfilling professionally but also personally. In the following pages, you’ll be prompted to check the box of events or educational sessions you’d like to attend. Making selections now will help you navigate your way around all the InterBev offerings on site. How to get the most out of your convention experience 9 Steps Step 1: Determine Why You Need to Attend Step 2: Ask Peers About Their Experience Step 3: Study Networking Opportunities Step 4: Review Schedule-at-a-Glance Step 5: Pick Your Classes Step 6: Set Trade Show Strategy Step 7: Register Step 8: Make Your Hotel Reservation Step 9: Pack Your Bags