ILMA Compoundings - April 2020 - 32

conditions for many employees and
unconscionably cruel treatment of
animals within the gruesome factory
farming system. There is a price tag on
everything; why not on suffering?

9

Recognize that human
beings are not just about
self-interest. We have an equally

powerful, if not more powerful, need
to care, and we are increasingly driven
by a sense of purpose. Viktor Frankl's
landmark work Man's Search for
Meaning articulated this powerfully. He
wrote that happiness cannot be pursued;
it ensues. It is the outcome of living a
life of meaning and purpose. That comes
from three things: Doing work that
matters, loving without condition and
finding meaning in our suffering. You
could change the title of Frankl's book to

The Corporation's Search for Meaning.
The lessons are exactly the same. Companies pursue profits the way humans
pursue happiness. Yet, like happiness,
profits cannot be pursued; they ensue.
They are the outcome of operating a
business with a higher purpose, something that truly matters - of building
the business on love and care, not fear
and stress, and growing from adversity.

demoralized. They use fear and stress
as primary motivational tools - the
proverbial "carrots and sticks." According to Gallup, 87% of us worldwide
are disengaged at work. Heart attacks
are 20% higher on Monday mornings.
Most of us live for our time outside of
work, hence the popular phrase and
now restaurant chain TGIF.

Use business as a way to
surface and amplify our
divine capacities for love and
care. As Jane Dutton has said, organi-

the author's chapter in the book Making

10

Editor's note: This article is an excerpt from

zations can suppress or amplify the
human capacity for caring. Our largely
Darwinian organizations are places of
constant strife and empty striving. They
are rife with political intrigue and petty
power plays. They leave us depleted and

Sisodia is the FW Olin distinguished professor
of global business and Whole Foods Market research scholar in conscious capitalism at Babson
College. He is also co-founder and co-chairman
of Conscious Capitalism Inc. He will deliver the
ILMA Engage keynote address Friday, April 3.

Capitalism Work for Everyone. It has been
edited to fit Compoundings' style.

OUR WORD
IS OUR BOND
For more than 75 years, customers have counted on us to
supply the products they need when they need them. Today, that
includes responsibly sourced, sustainable products and innovative
bio-based solutions for industrial and regulated markets.

800-223-7054 * acme-hardesty.com

32

APRIL 2020

| COMPOUNDINGS | ILMA.ORG


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ILMA Compoundings - April 2020

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