ILMA Compoundings - June 2020 - 34

COUNSEL COMPOUND

Pondering the
Post-COVID World
By Jeff Leiter

T

his is one of my nonlegal
columns, as I have been
contemplating this month's
topic between working remotely and
donning a mask and gloves to go out
to the grocery store. The COVID-19
pandemic is an unprecedented occurrence in our lives, even though many
of us have been through life-altering
floods and other natural disasters, wars
and civil strife, accidents and difficult
health challenges. Since mid-March, I
have repeatedly said that stamina and
grace are needed to get us through the
coronavirus pandemic and the anxieties and economic depression it has
wrought. While I hope our collective
nightmare will soon be behind us, and
despite the second-guessing about the
pandemic response that is likely to
rage in Washington, D.C., and state
capitals in the months ahead, it is not
too early for ILMA members to think
about how they can lead and thrive in
a post-COVID world.
In listening to the many keynoters
and other presenters at ILMA meetings
over the years, one of the takeaways has
been that crises accelerate innovation.
It seems difficult to grasp how "things"
around us can change much faster
than they have since the 2007 introduction of the iPhone. However, the
post-COVID world is going to quickly
propel changes and trends in how we
live and work.
One change - whether good or
bad - is the arrival of the virtual
or digital world. ILMA members

34

JUNE 2020

| COMPOUNDINGS | ILMA.ORG

have had administrative and certain
other employees working from home
since March. Zoom, Microsoft
Teams and other video-conferencing
platforms have allowed companies to
collaborate internally and with their
customers and vendors. My grandson
is finishing up second grade through
Google Classroom, while my nurse
practitioner sister is talking with and
diagnosing patients over a digital platform. A lot of the resistance to virtual
technology has disappeared in 2020. It
has become the "new normal."
At the same time, I have discussed
with some ILMA members their
frustrations in adapting to a virtual
world on the fly. But, what happens
if customers' online, email or telephone ordering of lubricants or other

customer service migrates to interacting
face to face online? (You see where I
am going.) With some creativity, an
ILMA member can turn what has often
been clumsy and, at times, unsatisfying
technology for businesses into an
effective virtual space to communicate
and transact business. The technology
is now past gamers and first adapters.
If I go to the other end of the
spectrum - the natural world - I
wonder what the policy effects will
be from the dramatically improving
air quality over U.S. cities from the
shuttering of factories and from fewer
cars and trucks on the roads, as well
as from social distancing's effects of
replenishing wildlife. We are also
seeing cleaner water. Anticipate that
environmental and public health


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ILMA Compoundings - June 2020

Table of Contents for the Digital Edition of ILMA Compoundings - June 2020

ILMA Compoundings - June 2020 - Cover1
ILMA Compoundings - June 2020 - Cover2
ILMA Compoundings - June 2020 - 1
ILMA Compoundings - June 2020 - 2
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