ILMA Compoundings - March 2021 - 21

adversely affect engine performance
and fuel economy, he said.
That is what makes counterfeits
dangerous. " If it doesn't meet the
designation, it can cause damage,
personal injury or even loss of life, "
said JimĀ Garvic, director of business
development for Reliance Label
Solutions.
Counterfeit lubricants can also
result in reduced mechanical life of
parts. " You can also have the risk of
it not working, " said Martin Kutter,
president of AlpVision, an anticounterfeit technologies provider. " If
you use it for braking, the brakes may
not work anymore. "
If a manufacturer fails to detect
that an ingredient is counterfeit and
manufactures its own product using the
counterfeit ingredient, that mistake will

be costly and damaging to its reputation
with downstream customers, Larson
said. " Worse, there is a high risk that
you become liable to regulatory actions
of various kinds, " he said. " If the use
of your product results in damage or
fouling to a customer's equipment, or
worst case, personal injury or harm,
your company can be liable for civil and
possibly criminal penalties. "

High-Risk Areas
Where counterfeiting is occurring
varies. Christian Musiol, sales director,
automotive, for Bericap GmbH &
Co. KG, said it is mainly taking place
in economically weak countries and
regions with limited legal protection
levels for international brand owners
and with a high presence of corruption. Inside a country, the number of

counterfeits usually is higher outside
of the big cities, in areas where the
level of information, education and
financial power is lower, he explained.
Fred Jordan, CEO of AlpVision,
said the African market has a big
percentage of counterfeits.
Musiol breaks counterfeits down
into two categories: copies made to
look like the dominant brand, and
manipulations, which are refills. " Copies can be mainly found in markets
like Russia, India and China, where
production skills are high, but legal
protection is lower, while manipulations mainly occur in Southeast Asia,
Africa and Latin America, where
salaries are low and level of poorness
is high, " he said. " Places like the
European Union, North America and
Australia are affected very little. "

21



ILMA Compoundings - March 2021

Table of Contents for the Digital Edition of ILMA Compoundings - March 2021

ILMA Compoundings - March 2021 - Cover1
ILMA Compoundings - March 2021 - Cover2
ILMA Compoundings - March 2021 - 1
ILMA Compoundings - March 2021 - 2
ILMA Compoundings - March 2021 - 3
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ILMA Compoundings - March 2021 - 14
ILMA Compoundings - March 2021 - D1
ILMA Compoundings - March 2021 - D2
ILMA Compoundings - March 2021 - D3
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ILMA Compoundings - March 2021 - D13
ILMA Compoundings - March 2021 - D14
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