ILMA Compoundings - March 2021 - 22

Geographically, many of the counterfeit goods seized by U.S. customs
originated in China, which, together
with Hong Kong, accounted for 87%
of seizures and 85% of seized goods'
retail value in 2019, Larson said. He
added that this data represents where
goods were shipped from but not
where they were made.
Larson said the total worldwide
value of counterfeited products in
2020 was estimated to reach $1.8
trillion. " In 2019, U.S. customs seized
$1.5 billion worth of goods, " he said.

Overt Anti-Counterfeiting
Solutions
Protecting products is a never-ending
task. " In this digital age, we all know
that it is practically impossible to keep
your intellectual property from getting
into the hands of those who seek to
counterfeit, " Harmening said.
Garvic said counterfeiting is a
moving target. " Anything you can put
on a label or print can be duplicated, "
he said. " Once you develop any
type of packaging solution, it can be
replicated. "
Even still, labeling is a logical
solution since labels are often the focal
point of tampering and counterfeiting.  " Labeling is already an integral
process to your business; therefore,
you can leverage a process that already
exists to increase the security and protect the integrity of the products you
purchase and the products you manufacture and sell, " Larson explained.
More customers are looking for
solutions that combine anti-counterfeiting and branding, said Lynne
Brophy, director of sales, industrial
closures, for Bericap. " We see a lot of
requests for laser coding, and we can
laser code their logo on the side or
the top of the closure. Some people
prefer a digital print, and embossing
is becoming more and more popular,
so they have their logo embossed, "

22

MARCH 2021

| COMPOUNDINGS | ILMA.ORG

" In this digital age, we all know that it
is practically impossible to keep your
intellectual property from getting into the
hands of those who seek to counterfeit. "
Jeffrey Harmening, manager, EOLCS/DEF/MOM, API
Brophy said. " It isn't that counterfeiters couldn't replicate that, but it takes
them a little while to catch on. "
Enterprise Marking Products Inc.
purchased a new state-of-the-art label
press to keep up with quality requirements. " It looks better on the shelf, so
you select it over the competitor, but it
is also much harder to duplicate, " said
Chris Fread, president of Enterprise
Marking Products, adding that some
companies are adding holograms to

ensure authenticity. " People are also
doing this to make their labels unique to
jump off the shelf. "
Enterprise Marking Products has a
patterned destructible adhesive that
displays the word " void " if a label is
removed. " If you try to remove the
legitimate label and apply it to your
counterfeit, that isn't going to work, "
Fread said.
Reliance Label Solutions, which
focuses on labeling 55-gallon drums


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ILMA Compoundings - March 2021

Table of Contents for the Digital Edition of ILMA Compoundings - March 2021

ILMA Compoundings - March 2021 - Cover1
ILMA Compoundings - March 2021 - Cover2
ILMA Compoundings - March 2021 - 1
ILMA Compoundings - March 2021 - 2
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ILMA Compoundings - March 2021 - 14
ILMA Compoundings - March 2021 - D1
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