ILMA Compoundings - March 2021 - 25

take the existing effect of the cap. If
you go over the cap with the app, it
tells you it is authentic. "
AlpVision created a secured QR
code, which seamlessly adds some
micro holes in the QR code's black
areas. It is completely invisible and
can be added or removed without
anyone noticing.

The Role of the Supply
Chain
Counterfeiting can occur at any point
in the supply chain, beginning with
the manufacturer and ending with
the last mile. To help fight imitators,
everyone in the supply chain must be
on board. Musiol noted that counter-

feits can only be sold if they somehow
enter the logistic chain. He said
tracking goods from the plant to the
point of sale and working with trusted
dealers could reduce counterfeits.
" The biggest concern is the thirdparty marketplaces that exist today,
whether it is e-commerce or a supply
company. It gives an entrée to products that may not have a legitimate
trail to them, " Garvic said.
Because counterfeits can show up
anywhere in the supply chain, such as
retailers or third-party sellers, Jordan
recommends companies purchase and
test products from multiple sites.
Larson recommends companies
ensure that all of their supply chain
partners have an anti-counterfeiting

program in place that complements
and coordinates with theirs. He also
suggests an open communication
channel that includes data-sharing to
provide real-time ability to detect and
quickly counteract counterfeiting,
tampering and diversion.
" With today's complex supply
chains, you'll need to talk to your
customers, suppliers and supply chain
partners to discuss a coordinated
anti-counterfeiting/anti-tampering
strategy, " Larson said.
Sharing information can be helpful.
AlpVision uses a brand monitoring
system, which is a centralized server
collecting information related to its
product authentication and application usage. Every authentication
attempt is logged with date, time,
location, user, image data and the
authentication result. " As a brand
owner and oil manufacturer, you can
see what is going on throughout the
world, " Jordan said.
API also collects information. " API
is fortunate to have a comprehensive
aftermarket audit program in place not
only to verify that API-licensed products meet the claims made, but also
to enable us to identify a counterfeit
product in the marketplace, " he said,
adding that API publicly posts alerts on
counterfeit, unlicensed products on its
website at api.org/eolcs.
Larson said it is critical to assess and
understand one's risk and exposure to
counterfeiting and diversion. Although
it can be difficult to capture analytical
data on the actual effect that counterfeiting could have on a business,
developing a plan to prevent counterfeiting, tampering and diversion within
the supply chain and implementing
the processes and procedures to execute
the plan should be part of a company's
overall business strategy. 
Long is a freelance writer and journalist.
She can be reached at 925-750-7163 or
mindy@mindylong.com.

25


http://www.api.org/eolcs

ILMA Compoundings - March 2021

Table of Contents for the Digital Edition of ILMA Compoundings - March 2021

ILMA Compoundings - March 2021 - Cover1
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ILMA Compoundings - March 2021 - 1
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ILMA Compoundings - March 2021 - D1
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