ILMA Compoundings - April 2021 - 25

order to highlight the advantages of LANXESS as a global
and socially responsible employer. Our employer branding centers on authenticity and diversity. We are making
ever-greater use of social media, where we share a mix of
company, product/application and employee information in
order to spark enthusiasm for our company among talented
people from a wide range of [backgrounds]. "
In addition, he noted that the company has begun using
software for recruitment and onboarding. " It helps to make
processes in connection with approaching and acquiring
new, diverse employees more standardized, transparent and
customer-focused, " he said.
Software, particularly applications based on artificial
intelligence, is playing a growing role in helping organizations
pursue bias-free hiring practices. Companies such as HireVue
and Pymetrics offer programs that can help to remove bias
from the application review process and can even play a role
in managing initial interviews. Textio offers software to ensure
that job postings are free of words and phrases that might carry
unintended, negative connotations for certain applicant groups
and, as a result, discourage those groups from applying.
Of course, software does not have to be the solution to
diverse recruitment. Sometimes the key to banishing human
bias is simply being aware that a bias exists.
" One growing group that suffers hiring prejudice is the
60-plus group, " Christensen said, noting that it might
be happening because of old-fashioned, easily corrected
thinking. " Maybe a hiring manager is reluctant to consider a 63-year-old, harboring antiquated beliefs that 65 is
retirement age. I remind that manager that Social Security
rewards you for working until age 70. So, you're [not
necessarily] looking at a short-timer here. You're looking at
someone with a wealth of life experience who might work
seven years for you. That's significant stability. "
In addition, some biases are based on assumptions that
may not be valid. For that reason, communication is critical
at the hiring stage.
" For example, let's say an ILMA member is needing to
hire salespeople who will spend a significant amount of time
on the road, " Christensen said. (She acknowledged that it
may be some time before such a scenario is feasible.) " An
older hiring manager may think that it's safer to put men in
those roles rather than hire women. Our culture has conditioned men to consider women differently, not as lesser
always, but with different considerations that may influence
candidate selection. They are real considerations, but they
could unfairly tip the scale when determining to hire on
merit. So, instead of simply dismissing a female candidate
because of this assumption, I'd encourage that manager to
communicate their reservations with the candidate and see
how she responds. "

" The only way to sustain
high performance is to
innovate. And D&I is what
unlocks innovation and
drives market growth
by tapping the full potential of the
human resource. "
Bruce Chinn, former president,
Chevron Oronite

Customers Care
Improving D&I will not only benefit your company; it also
can have a positive impact on your customers.
Gabe Rhoads, senior director of North America sales for
Lubrizol Additives, said, " More and more we are seeing
our customers ask specifically about our plans and progress
toward becoming a more diverse and inclusive workplace.
We have built D&I into our social commitments around
sustainability, both as a request from customers but also
because respect for our employees is core to who we are as a
company. It's not only the right thing to do; we also see it as
a business advantage with our customers. "
Chinn agrees. " Customers and suppliers want to conduct
business with high-performing companies that have an

25



ILMA Compoundings - April 2021

Table of Contents for the Digital Edition of ILMA Compoundings - April 2021

ILMA Compoundings - April 2021 - Cover1
ILMA Compoundings - April 2021 - Cover2
ILMA Compoundings - April 2021 - 1
ILMA Compoundings - April 2021 - 2
ILMA Compoundings - April 2021 - 3
ILMA Compoundings - April 2021 - 4
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ILMA Compoundings - April 2021 - Cover3
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