ILMA Compoundings April 2017 - 29

acceptable today because phosphorus
has been linked to catalyst poisoning.
The current API SN standard of 800
ppm is considered the safer level for
engine oils.
ILMA members are not required
to have their motor oils licensed
through API, and some have chosen
not to. However, to demonstrate
ILMA stands for quality, the Association's Ethics Committee operates
the Quality Testing Initiative. That
initiative ensures that members are
properly representing their products in
the marketplace.
Each year, ILMA randomly selects
product samples from at least 20
member companies that market nonAPI-licensed passenger car engine oil
and tractor hydraulic fluids. Samples
are collected and tested by third-party

collection agents and testing facilities. All of this is done confidentially
through the ILMA Ethics Committee.
If any products are found deficient
through the testing, ILMA works with
the member to correct the claims.

ILMA's Commitment To Educating
Retailers
In discussions with convenience
store retailers, ILMA has learned that
many are uninformed about the oil
products in their stores - some of
which are placed on the shelves by
grocery and merchandise distributors.
Retailers and their product distributors believe they are responding
to customer demand to provide a
low-cost product. That is why ILMA
is undertaking a concerted effort to
educate retailer groups on the issues.

During the next year, as ILMA's
proposal on obsolete oils moves
through the NCWM, the Association
plans an aggressive outreach campaign working with retail and consumer organizations. With the specter of the Dollar General litigation on
everyone's minds, Alfano believes that
ILMA can present a pretty compelling argument that retailers need to
be more mindful of the automotive
products on their stores' shelves.
The work ILMA is doing ensures the
average consumer is protected, while
still allowing its members to produce,
market and sell specialty engine oils
to those who require them.
Browne is a B2B storyteller/freelance writer
and contributor to Compoundings.
She can be reached at 610-331-2781
or traci@tracibrowne.com.

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29


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ILMA Compoundings April 2017

Table of Contents for the Digital Edition of ILMA Compoundings April 2017

ILMA Compoundings April 2017 - Cover1
ILMA Compoundings April 2017 - Cover2
ILMA Compoundings April 2017 - 1
ILMA Compoundings April 2017 - 2
ILMA Compoundings April 2017 - 3
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ILMA Compoundings April 2017 - Cover3
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