ILMA Compoundings April 2017 - 3

LETTER FROM THE CEO

BOARD OF DIRECTORS
President
Beth Ann Jones
Hangsterfer's
Laboratories, Inc.
Vice President
Dave Croghan
Maxum Petroleum
Treasurer
Barbara Kudis
Allegheny Petroleum
Products Co.

Ann Ball
CIMCOOL Industrial
Products LLC
Barbara A. Bellanti
Battenfeld Grease &
Oil Corporation of N.Y.
Michael Damiani
Radco Industries, Inc.
Lon Fanning
DuBois Chemicals

Secretary
Charles Decker
American Oil &
Supply International, LLC

Jarrett Flegel
Boss Lubricants

Immediate Past President
Frank H. Hamilton III
South Atlantic Services, Inc.

Greg Julian
Advanced Lubrication
Specialties

Catharine T. Golden
Etna Products, Inc.

Kent Morris
Pinnacle Oil, Inc.
Ronald M. Powell
Moroil Technologies
Scott A. Schwindaman
Lubrication Engineers, Inc.

STAFF
Chief Executive Officer
Holly Alfano
Associate Director
Martha F. Jolkovski
Director of
Communications
Brenda Gillinson, CAE
Member Services/
Marketing Manager
Tim Mack

Communications
Manager
Amber Lopez
Membership Coordinator
Meg Thaxton
Accounting Manager
Margaret Smith
General Counsel
Jeffrey L. Leiter

EDITORIAL, DESIGN
Contributing Editor
Brenda Gillinson, CAE

Designer
Mark St. Amand

THE YGS GROUP
Editorial Director
Annette Gray

Copy Editor
Amanda Holahan

Senior Editor
Drew Bankert

Account Director
Tina Enck

Managing Editor
Sam Hoffmeister

MEDIA SALES
VP, Media Sales
Susan Welter
Media Sales Director
Stephanie Harkins

Advertising Account
Executive
Tima Good
tima.good@theygsgroup.com

INDEPENDENT LUBRICANT
MANUFACTURERS ASSOCIATION
400 North Columbus Street, Suite 201, Alexandria, VA 22314
Phone: 703-684-5574 * Fax: 703-836-8503 * www.ilma.org
Editorial, Design, Media Sales, & Printed by The YGS Group
800-501-9571 * www.theygsgroup.com
Compoundings (USPS 003-447) is published monthly by the
Independent Lubricant Manufacturers Association,
400 N. Columbus St., Suite 201, Alexandria,VA 22314.
Annual subscriptions: Members, $75 of annual dues;
nonmembers, $185. Periodicals postage paid at Alexandria, VA
and additional mailing offices.
ISSN 1042-508X
POSTMASTER: send address changes to
Compoundings, 400 N. Columbus St., Suite 201,
Alexandria, VA 22314.

Fake News, Fake Oil

H

ardly a day goes by without some headline being declared as "fake
news." Fake news stories have compelling headlines that draw people
in. It takes a bit of work to figure out what parts of the stories are
true, or loosely based on truth, or just outright lies.
Over the last year or so, as ILMA has been ratcheting up its involvement
in the obsolete oil issue, I can't help but draw comparisons with fake news.
Like fake news, a container of oil in a convenience or discount store may
have a compelling package. The label might proclaim that the product is
"premium" or "quality." Those claims draw in cash-strapped consumers
looking to save a buck, and many don't have the time, knowledge or eyesight to scan the labels for product information - some of which is buried
or altogether non-existent. And like fake news, the claims don't quite stand
up to reality.
The cover feature of this month's Compoundings highlights our efforts on this
issue (page 22). ILMA and several other associations are ready to take on fake oil.
A top priority for the Association, ILMA is raising the issue with regulators and
retailers. And if we can't get their attention, recent class-action litigation filed by
consumers who bought obsolete oil at a Dollar General store will.
The actions of a few who misrepresent their products tarnish the image
of the entire industry, but, in particular, independent lubricant manufacturers. Some time ago, the leadership of ILMA made a decision to stand for
quality. Members agree to abide by a code of ethics. Hopefully, by stepping
up on this issue, ILMA members can differentiate themselves.
We have a responsibility to our industry to get sub-quality product off store
shelves. But there's also a need for retailer and consumer education. In January, following ILMA's presentation on the issue at the National Conference on
Weights & Measures (NCWM), a representative of a large convenience store
chain told me his company had recently acquired some stores and found that
the motor oil on the shelves was obsolete. The retailer had relied on a merchandise distributor to stock the shelves with automotive products and had
no idea that the distributor was not providing quality ones. He immediately
removed the products from those stores' inventories. He, along with NCWM
representatives, thanked ILMA for raising the issue. "You need to do more to
spread the word," he told me, proving the point that, like ILMA members,
many retailers want to do the right thing, too.
Watch for ILMA to step up its outreach and education in the coming
months targeting regulators, the convenience store industry, merchandise
distribution companies and consumers. We need to simplify our message,
remembering that many people really don't understand what "obsolete oil"
is or what they should look for when purchasing a quart of oil. Perhaps we
should boil it all down to a simple sound bite that will resonate: Don't be
duped by fake oil.

Holly Alfano
Chief Executive Officer

© 2017 Independent Lubricant Manufacturers Association.
All Rights Reserved.
ILMA is pleased to present a variety of viewpoints in Compoundings magazine. Readers should keep in mind that bylined articles
represent the views of the named author or authors and not
necessarily the opinions, viewpoints or positions of ILMA

3


http://www.ilma.org http://www.theygsgroup.com

ILMA Compoundings April 2017

Table of Contents for the Digital Edition of ILMA Compoundings April 2017

ILMA Compoundings April 2017 - Cover1
ILMA Compoundings April 2017 - Cover2
ILMA Compoundings April 2017 - 1
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ILMA Compoundings April 2017 - Cover3
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