ILMA Compoundings May 2017 - 31

make decisions very quickly without the corporate structure
and politics getting in the way."
That doesn't mean other concerns won't arise.
"Of course, there is a whole different set of challenges
when family is involved. If somebody gets mad at somebody,
it can get ugly real quick. But we also get over things real
quick. You never get a break; because we're always together, there's a constant dialogue about the business. I mean,
for years, Dad considered traveling to ILMA meetings our
family vacations! But we work hard not to argue about
things or disagree about business during family time. Also,
we realize this is about much more than just our family. It's
our responsibility to provide opportunities for all of our 115
employees, because there are 115 families that depend on
the success of our company.
"We make it work. It's so exciting when we have successes together. When we get something done that we've been
working hard on, it's very rewarding to share that with a
team that is also literally your family."

Managing the Challenges
While some businesses promote their family-owned history,
Greg Julian, president of Advanced Lubrication Specialties,
is taking a different approach with the company founded by
his father and a business partner.
"To some degree, our marketing strategy is not to publicize the fact that we're a family-owned/operated business,"
he said. "A lot of family-owned businesses are perceived
as being small; we're trying to differentiate ourselves. We
do mention that we're a family business if it's of particular
importance - for example, if we're talking to local media or
to other family-owned businesses that are customers - but
it's not on our website."
Julian came to the family business unexpectedly.
"There was no expectation at all that I'd end up working
here," he recalled. "I was working for a company in Chicago, getting ready to make a career move, when my father's
partner called me. He said they were struggling with some
things and thought I could help. The more I thought about
it, the more I realized I could help grow this business. Once
I made the move, I was all in."
He has brought about significant change since joining the
company in 1995.
"Prior to my coming on board, the company didn't manufacture anything. They were a broker. When I came in, I
realized there wasn't much future in that; we needed to build
a manufacturing facility. My background is mechanical
engineering, so I had some experience and knowledge about
setting that up. That was a significant shift in the business,
but fortunately my father had a tremendous amount of

confidence in me and didn't challenge many of the things I
did. If I sold an idea to him well enough, he was willing to
say 'Let's do it.' Of course, it helped that a lot of my ideas
were successful," he added.
Today, Advanced Lubrication Specialties has about 105
employees throughout three companies. Julian and his
brother eventually bought out their father's partner and are
now co-owners of the company. "My father is chairman,"
Julian said, pointing out that, in addition to his brother,
his wife and a niece, nephew and uncle also work for the
company.
As the company has grown, it has been an advantage
that both Julian and his father agree on management styles.
"Both my father and I had experience with a multitude
of bosses and management styles before coming to this
company. Because of those experiences, we've chosen to take

31



ILMA Compoundings May 2017

Table of Contents for the Digital Edition of ILMA Compoundings May 2017

Letter from the CEO
Inside ILMA
What's Coming Up
Industry Rundown
Trump Military Budget = Heightened Lube Demand
Trade Agreement Opens Doors for Lube Exporters
All in the Family
Business Hub
Counsel Compound
Washington Landscape
In Network
Portrait
ILMA Compoundings May 2017 - Cover1
ILMA Compoundings May 2017 - Cover2
ILMA Compoundings May 2017 - 1
ILMA Compoundings May 2017 - 2
ILMA Compoundings May 2017 - Letter from the CEO
ILMA Compoundings May 2017 - Inside ILMA
ILMA Compoundings May 2017 - 5
ILMA Compoundings May 2017 - What's Coming Up
ILMA Compoundings May 2017 - 7
ILMA Compoundings May 2017 - Industry Rundown
ILMA Compoundings May 2017 - 9
ILMA Compoundings May 2017 - 10
ILMA Compoundings May 2017 - 11
ILMA Compoundings May 2017 - 12
ILMA Compoundings May 2017 - 13
ILMA Compoundings May 2017 - 14
ILMA Compoundings May 2017 - 15
ILMA Compoundings May 2017 - 16
ILMA Compoundings May 2017 - 17
ILMA Compoundings May 2017 - Trump Military Budget = Heightened Lube Demand
ILMA Compoundings May 2017 - 19
ILMA Compoundings May 2017 - 20
ILMA Compoundings May 2017 - 21
ILMA Compoundings May 2017 - Trade Agreement Opens Doors for Lube Exporters
ILMA Compoundings May 2017 - 23
ILMA Compoundings May 2017 - 24
ILMA Compoundings May 2017 - 25
ILMA Compoundings May 2017 - 26
ILMA Compoundings May 2017 - 27
ILMA Compoundings May 2017 - 28
ILMA Compoundings May 2017 - 29
ILMA Compoundings May 2017 - All in the Family
ILMA Compoundings May 2017 - 31
ILMA Compoundings May 2017 - 32
ILMA Compoundings May 2017 - 33
ILMA Compoundings May 2017 - 34
ILMA Compoundings May 2017 - 35
ILMA Compoundings May 2017 - Business Hub
ILMA Compoundings May 2017 - 37
ILMA Compoundings May 2017 - 38
ILMA Compoundings May 2017 - 39
ILMA Compoundings May 2017 - Counsel Compound
ILMA Compoundings May 2017 - 41
ILMA Compoundings May 2017 - 42
ILMA Compoundings May 2017 - Washington Landscape
ILMA Compoundings May 2017 - 44
ILMA Compoundings May 2017 - 45
ILMA Compoundings May 2017 - In Network
ILMA Compoundings May 2017 - 47
ILMA Compoundings May 2017 - 48
ILMA Compoundings May 2017 - 49
ILMA Compoundings May 2017 - 50
ILMA Compoundings May 2017 - 51
ILMA Compoundings May 2017 - Portrait
ILMA Compoundings May 2017 - Cover3
ILMA Compoundings May 2017 - Cover4
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