ILMA Compoundings – November 2019 - 42

COUNSEL COMPOUND

California Consumer
Privacy Act Deadline Near
By Jeff Leiter

B

usinesses, including a number
of ILMA members, have been
working diligently to comply
with the California Consumer Privacy
Act (CCPA) that takes effect on Jan. 1,
2020. The law applies to any for-profit
entity that does business in California and collects data on California
residents, provided its annual revenue
exceeds $25 million, or it holds personal information on at least 50,000
consumers, or it generates at least
50% of its annual revenue from selling
user data.
While the CCPA was intended to
go after the transparency of tech giants
in Silicon Valley, its sweep across the
business community is wide. The
International Association of Privacy
Professionals estimates that hundreds
of thousands of medium- and smallsized businesses will fall under the
CCPA's requirements.
To be clear, the CCPA affects companies with no physical presence in
the state but have a website accessible
to Californians. It also applies to any
entity that (1) controls, or is controlled by, a business that meets the
above criteria and (2) shares common
branding with that business.
The CCPA is a very broad law as it
applies to personal information (PI).
The statute creates new privacy rights
for California residents, including
the right to know what PI a business
collects about them, how the business
uses and discloses the PI, and the right
to request that the business delete
the PI. To comply with these new

42

NOVEMBER 2019

| COMPOUNDINGS | ILMA.ORG

consumer privacy rights, most affected
businesses will have to update their
privacy disclosure notices, put in place
processes for responding to consumer
rights requests from Californians, and
revisit their data monetization practices, if any. I have seen cost estimates
of CCPA compliance as high as $55
billion - for the first year!
Since the CCPA's passage, 15
other states have introduced their
own CCPA-like consumer privacy
legislation; however, only Nevada has
passed a new consumer privacy law.
In Nevada, a "do-not-sell" right was
added to the state's existing online
privacy law as of Oct. 1, 2019. It
is probable that many companies
complying with the CCPA will treat
the state law as a de facto national

standard, applying it to all of their
customers across the country.
Businesses needing to comply with
the CCPA are facing a number of
implementation challenges, keeping in
mind that the law was hastily enacted
to fend off a state ballot initiative and
that advocates on both sides have
been working to make changes to the
CCPA. First, the CCPA was amended
in 2018, delaying enforcement so that
the state's attorney general had time to
promulgate implementing regulations.
These implementing regulations were
scheduled to be issued after this column went to press, leaving businesses
a little more than 60 days to adjust
their readiness to these rules.
Second, the California Legislature
sent five CCPA amendments to the


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ILMA Compoundings – November 2019

Table of Contents for the Digital Edition of ILMA Compoundings – November 2019

LETTER FROM THE CEO
INSIDE ILMA
WHAT’S COMING UP
INDUSTRY RUNDOWN
In the Know
International Insight
Market Report
STRATEGIES FOR THE FUTURE
ENGAGED AND AWARE
BEHIND THE SCENES
BUSINESS HUB
COUNSEL COMPOUND
WASHINGTON LANDSCAPE
IN NETWORK
Member Connections
PORTRAIT
ILMA Compoundings – November 2019 - Cover1
ILMA Compoundings – November 2019 - Cover2
ILMA Compoundings – November 2019 - 1
ILMA Compoundings – November 2019 - 2
ILMA Compoundings – November 2019 - LETTER FROM THE CEO
ILMA Compoundings – November 2019 - INSIDE ILMA
ILMA Compoundings – November 2019 - 5
ILMA Compoundings – November 2019 - 6
ILMA Compoundings – November 2019 - 7
ILMA Compoundings – November 2019 - 8
ILMA Compoundings – November 2019 - 9
ILMA Compoundings – November 2019 - 10
ILMA Compoundings – November 2019 - 11
ILMA Compoundings – November 2019 - WHAT’S COMING UP
ILMA Compoundings – November 2019 - 13
ILMA Compoundings – November 2019 - 14
ILMA Compoundings – November 2019 - 15
ILMA Compoundings – November 2019 - INDUSTRY RUNDOWN
ILMA Compoundings – November 2019 - 17
ILMA Compoundings – November 2019 - 18
ILMA Compoundings – November 2019 - In the Know
ILMA Compoundings – November 2019 - International Insight
ILMA Compoundings – November 2019 - 21
ILMA Compoundings – November 2019 - Market Report
ILMA Compoundings – November 2019 - 23
ILMA Compoundings – November 2019 - STRATEGIES FOR THE FUTURE
ILMA Compoundings – November 2019 - 25
ILMA Compoundings – November 2019 - 26
ILMA Compoundings – November 2019 - 27
ILMA Compoundings – November 2019 - 28
ILMA Compoundings – November 2019 - 29
ILMA Compoundings – November 2019 - 30
ILMA Compoundings – November 2019 - 31
ILMA Compoundings – November 2019 - ENGAGED AND AWARE
ILMA Compoundings – November 2019 - 33
ILMA Compoundings – November 2019 - 34
ILMA Compoundings – November 2019 - 35
ILMA Compoundings – November 2019 - BEHIND THE SCENES
ILMA Compoundings – November 2019 - 37
ILMA Compoundings – November 2019 - 38
ILMA Compoundings – November 2019 - 39
ILMA Compoundings – November 2019 - BUSINESS HUB
ILMA Compoundings – November 2019 - 41
ILMA Compoundings – November 2019 - COUNSEL COMPOUND
ILMA Compoundings – November 2019 - 43
ILMA Compoundings – November 2019 - 44
ILMA Compoundings – November 2019 - WASHINGTON LANDSCAPE
ILMA Compoundings – November 2019 - Member Connections
ILMA Compoundings – November 2019 - 47
ILMA Compoundings – November 2019 - PORTRAIT
ILMA Compoundings – November 2019 - 49
ILMA Compoundings – November 2019 - Cover4
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