ITE Journal February 2018 - 33

Figure 1. Lower-income people of color in the study neighborhoods face more barriers to using bike share.
several questions, the majority of respondents indicated that they
had "no idea" about the truth of the statement, including details
about the cost of using the system (56 percent) and the availability
of the reduced-price membership or pass option (63 percent). Each
city offers a discounted membership for lower-income residents.
There were several areas of notable misconceptions about the
bike share systems. Although none of the cities have mandatory
helmet laws for bicycle riders, 18 percent of respondents thought
that a helmet was required to use the system. Lower-income
respondents were more likely to incorrectly assume a helmet is
required to use bike share. Over one-in-five (21 percent) of lower-income respondents of color mistakenly thought that the bike share
bike would lock if the user exceeded a time limit. Finally, even when
cash options are available, most residents thought that using bike
share requires a credit card (and lower-income people of color were
least likely to know cash was an option).

One reason for lack of familiarity with the bike share system is
that lower-income POC were half as likely as higher-income white
residents to have friends or family who have used bike share (35
percent to 70 percent).
Lower-income residents are far less likely than higher income
residents to have a driver's license or own a working bicycle, and
bike share could be a way to overcome those mobility limitations.
Unfortunately, these income-based differences also held for certain
key access elements such as a credit card, reliable internet access, or a
smartphone: only 43 percent of lower-income POC in our sample had
a credit card (compared to 88 percent of higher-income POC and 98
percent of higher-income white people); 56 percent of lower-income
POC had access to reliable internet access (compared to 87 percent
of higher-income POC and 100 percent of higher-income white
residents); and 66 percent of lower-income POC had a smartphone
(compared to 92 percent of higher-income POC and 97 percent of
w w w .i t e.or g

Febru ar y 2018

33


http://www.ite.org

Table of Contents for the Digital Edition of ITE Journal February 2018

President’s Message
Director’s Message
People in the Profession
News
Op/Ed: Why the Uptick in Toll Roads?
Op/Ed: The P3 Paradox
Where in the World?
Calendar
2018 ITE Collegiate Traffic Bowl Kicks Off
Technical Programs Division Spotlight
Member to Member: Gary F. Duncan
Member to Member: Kate Whitfield, P.Eng., MCIP, RPP
New Products
Industry News
Breaking Barriers to Bike Share: Lessons on Bike Share Equity
The Value of Vanpooling as a Strategic, Cost-effective, and Sustainable Transportation Option
Delivering Impactful Projects Quickly and Effectively
Trip and Parking Generation for Shopping Centers in Jordan
Professional Services Directory
ITE Journal February 2018 - 1
ITE Journal February 2018 - 2
ITE Journal February 2018 - 3
ITE Journal February 2018 - President’s Message
ITE Journal February 2018 - 5
ITE Journal February 2018 - Director’s Message
ITE Journal February 2018 - 7
ITE Journal February 2018 - People in the Profession
ITE Journal February 2018 - 9
ITE Journal February 2018 - News
ITE Journal February 2018 - 11
ITE Journal February 2018 - 12
ITE Journal February 2018 - 13
ITE Journal February 2018 - Op/Ed: Why the Uptick in Toll Roads?
ITE Journal February 2018 - 15
ITE Journal February 2018 - Op/Ed: The P3 Paradox
ITE Journal February 2018 - 17
ITE Journal February 2018 - 18
ITE Journal February 2018 - 19
ITE Journal February 2018 - Calendar
ITE Journal February 2018 - 21
ITE Journal February 2018 - 2018 ITE Collegiate Traffic Bowl Kicks Off
ITE Journal February 2018 - Technical Programs Division Spotlight
ITE Journal February 2018 - Member to Member: Gary F. Duncan
ITE Journal February 2018 - 25
ITE Journal February 2018 - Member to Member: Kate Whitfield, P.Eng., MCIP, RPP
ITE Journal February 2018 - 27
ITE Journal February 2018 - Industry News
ITE Journal February 2018 - 29
ITE Journal February 2018 - 30
ITE Journal February 2018 - Breaking Barriers to Bike Share: Lessons on Bike Share Equity
ITE Journal February 2018 - 32
ITE Journal February 2018 - 33
ITE Journal February 2018 - 34
ITE Journal February 2018 - 35
ITE Journal February 2018 - The Value of Vanpooling as a Strategic, Cost-effective, and Sustainable Transportation Option
ITE Journal February 2018 - 37
ITE Journal February 2018 - 38
ITE Journal February 2018 - 39
ITE Journal February 2018 - Delivering Impactful Projects Quickly and Effectively
ITE Journal February 2018 - 41
ITE Journal February 2018 - 42
ITE Journal February 2018 - 43
ITE Journal February 2018 - 44
ITE Journal February 2018 - Trip and Parking Generation for Shopping Centers in Jordan
ITE Journal February 2018 - 46
ITE Journal February 2018 - 47
ITE Journal February 2018 - 48
ITE Journal February 2018 - 49
ITE Journal February 2018 - Professional Services Directory
ITE Journal February 2018 - 51
ITE Journal February 2018 - 52
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