ITE Journal February 2018 - 34

higher-income white people). Since most bike share systems rely
heavily on each of these elements for standard membership (e.g.
signup, payment, locating bike and station locations), successful
equity programs will need to consider these differences.
It's also important to recognize that for bikeshare to be
successful (for equity populations or anyone else), barriers to
bicycling in general have to be understood and addressed. Thus, we
asked about things that might prevent people from riding a bike.
Traffic safety was the top barrier to bicycling across all respondent
groups, highlighting the need for safe bicycle routes for everyone.
For people of color, far away destinations were a commonly cited
barrier (we were not able to tell the degree to which this was just
a perception versus actual longer travel distances), which may
compound traffic safety concerns if they expect to spend more time
in traffic to reach destinations.

Part 3: Survey of Bike Share Users
To better understand how and why lower-income and people of
color are using bike share, we also conducted a user survey. Local
bike share operators in Philadelphia, Chicago, and Brooklyn
helped us email members in the same BBSP outreach areas as in
the resident survey (based on zip code) as well as anyone who had
received targeted outreach citywide (such as joining an organized
ride, taking a class, or taking advantage of specific discount and
cash payment options). Respondents were divided into three groups
for analysis: 1) "BBSP target users": lower-income and POC who
took advantage of equity-focused discounts or related programs,
2) Lower-income and POC who had not participated in BBSP
discounts or programming, and 3) a comparison group composed of
higher-income, white members in or near the BBSP outreach areas.
Just under two-thirds of BBSP target users found out that they
qualified for a bike share discount before signing up, which makes
sense since we intentionally included people who had received a
discount. More than 90 percent of those people told us the discount
was "very important" in their decision. Open-ended questions
about why BBSP target users joined showed they were most likely
to state either the transportation cost savings or discounted
membership as the main reason they joined.
There are several encouraging signs that BBSP target users find
value in their bike share memberships. It appears that once these
target users become members, they are using bike share as frequently
as other members. For example, these respondents were just as
likely as other bike share users, including higher-income whites, to
take 20 or more bike share trips per month, with just over a third
doing so (Table 1). BBSP target users were also twice as likely to tell
us that bike share was saving them $21 or more per week on travel
costs (Table 1). However, further study may be needed to better
understand how to keep people renewing and engaged, including
tolerance of increased pricing if/when initial discounts expire.
34

Februar y 2018

ite jo u rn al

Table 1: Bike share trip frequency and weekly cost savings for bike
share users.
BBSP
target
users

Non-BBSP
target
users

Higherincome,
white users

All

Bike share trips per month
No trips

4%

2%

1%

1%

1-2 trips

9%

5%

5%

5%

3-5 trips

11%

12%

12%

12%

6-10 trips

18%

22%

22%

22%

11-19 trips

23%

24%

23%

23%

20 or more trips

36%

34%

37%

36%

Responses
received

56

218

528

802

On a WEEKLY basis, about how much money do you think [the bike share
system] saves you on your travel compared to what you were spending
before?
$0

13%

20%

26%

23%

$1-5

16%

17%

13%

14%

$6-10

19%

18%

20%

19%

$11-20

10%

19%

19%

18%

$21 or more

25%

14%

12%

14%

Don't know

17%

12%

11%

12%

Responses
received

66-69

216-223

564-583

843-874

Note: Bold indicates category value significantly greater or less than expected (p < 0.05, adj. stand.
Chi-square residual).

Policy Implications
Taken together, these study components provide certain key
insights for successfully engaging diverse communities around bike
share. These include:
To be successful, bike share systems need to overcome the
exposure and information gap for lower-income residents and
people of color. These individuals may be less likely to learn
about bike share via friends and family or by using other systems.



Table of Contents for the Digital Edition of ITE Journal February 2018

President’s Message
Director’s Message
People in the Profession
News
Op/Ed: Why the Uptick in Toll Roads?
Op/Ed: The P3 Paradox
Where in the World?
Calendar
2018 ITE Collegiate Traffic Bowl Kicks Off
Technical Programs Division Spotlight
Member to Member: Gary F. Duncan
Member to Member: Kate Whitfield, P.Eng., MCIP, RPP
New Products
Industry News
Breaking Barriers to Bike Share: Lessons on Bike Share Equity
The Value of Vanpooling as a Strategic, Cost-effective, and Sustainable Transportation Option
Delivering Impactful Projects Quickly and Effectively
Trip and Parking Generation for Shopping Centers in Jordan
Professional Services Directory
ITE Journal February 2018 - 1
ITE Journal February 2018 - 2
ITE Journal February 2018 - 3
ITE Journal February 2018 - President’s Message
ITE Journal February 2018 - 5
ITE Journal February 2018 - Director’s Message
ITE Journal February 2018 - 7
ITE Journal February 2018 - People in the Profession
ITE Journal February 2018 - 9
ITE Journal February 2018 - News
ITE Journal February 2018 - 11
ITE Journal February 2018 - 12
ITE Journal February 2018 - 13
ITE Journal February 2018 - Op/Ed: Why the Uptick in Toll Roads?
ITE Journal February 2018 - 15
ITE Journal February 2018 - Op/Ed: The P3 Paradox
ITE Journal February 2018 - 17
ITE Journal February 2018 - 18
ITE Journal February 2018 - 19
ITE Journal February 2018 - Calendar
ITE Journal February 2018 - 21
ITE Journal February 2018 - 2018 ITE Collegiate Traffic Bowl Kicks Off
ITE Journal February 2018 - Technical Programs Division Spotlight
ITE Journal February 2018 - Member to Member: Gary F. Duncan
ITE Journal February 2018 - 25
ITE Journal February 2018 - Member to Member: Kate Whitfield, P.Eng., MCIP, RPP
ITE Journal February 2018 - 27
ITE Journal February 2018 - Industry News
ITE Journal February 2018 - 29
ITE Journal February 2018 - 30
ITE Journal February 2018 - Breaking Barriers to Bike Share: Lessons on Bike Share Equity
ITE Journal February 2018 - 32
ITE Journal February 2018 - 33
ITE Journal February 2018 - 34
ITE Journal February 2018 - 35
ITE Journal February 2018 - The Value of Vanpooling as a Strategic, Cost-effective, and Sustainable Transportation Option
ITE Journal February 2018 - 37
ITE Journal February 2018 - 38
ITE Journal February 2018 - 39
ITE Journal February 2018 - Delivering Impactful Projects Quickly and Effectively
ITE Journal February 2018 - 41
ITE Journal February 2018 - 42
ITE Journal February 2018 - 43
ITE Journal February 2018 - 44
ITE Journal February 2018 - Trip and Parking Generation for Shopping Centers in Jordan
ITE Journal February 2018 - 46
ITE Journal February 2018 - 47
ITE Journal February 2018 - 48
ITE Journal February 2018 - 49
ITE Journal February 2018 - Professional Services Directory
ITE Journal February 2018 - 51
ITE Journal February 2018 - 52
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