ITE Journal February 2018 - 37

In fact, despite what you may have heard or read about the term
ridesharing-as it has recently become associated with companies
that connect drivers and riders through smart phone apps-the U.S.
Department of Transportation defines it as "the practice of sharing
rides or transportation, especially by commuters, typically in the
form of carpooling and vanpooling."1
Understanding the value of ridesharing through carpooling and
vanpooling-and how it differs from technology-enabled apps that
operate using a ride-hailing business model-requires some context
and a bit of a history lesson.

Photos courtesy of Enterprise Holdings Inc.

The Origins of Ridesharing
In 1973, the United States was hit with an organized oil embargo,
which prompted gas prices as well as consumer anxiety to spike
at the pump. Yet, as so often happens, change and hardship led
to innovation. Companies and local governments launched
ridesharing programs-most notably vanpooling-to help
employees who were struggling with the cost of driving to and
from work.
These programs quickly became popular and were soon
perceived as a valuable employee benefit, even after the crisis passed
and gas prices eventually normalized. More than 40 years later, the
vanpooling industry is here to stay for a variety of economic and
social reasons:
ƒ Money: For an average commute of 100 miles per day,
ridesharing saves individuals up to $10,000 per year by reducing
the cost of tolls, gas, vehicle maintenance, and depreciation.
And, vanpooling uses unpaid, volunteer drivers, not for-hire
services.
ƒ Time: With no need to focus on traffic, the average vanpool
passenger is getting nearly two hours (106 minutes) of each day
back to read, email, nap, shop, talk, watch TV, or whatever else
he or she would like to do with the newfound time when not
taking a turn driving.
ƒ Safety: Commuter vanpools have proven to be the safest mode
of public transportation when compared to motor bus, light rail,
heavy rail, commuter rail, and demand response services.2
ƒ Stress: Vanpool passengers' stress levels decrease more than
20 percent compared to their single-occupant counterparts in
single-occupant vehicles.3
ƒ Access: Vanpools are a low-cost way to expand public transit
options outside metropolitan areas.

Riders save time and money, as well as reduce commuting stress, by
forming a vanpool.

Strategic, Cost-Effective & Sustainable

programs address both national and regional needs by reducing
traffic jams and carbon emissions while providing commuters
with a smarter, better way to get to work. Simply put, vanpooling
continues to offer one of the most strategic, cost-effective, and
sustainable transportation options available.
Based on annual passenger miles, Enterprise Rideshare
would rank as the fourth-largest public transit provider in the
United States today and is supported by the extensive Enterprise
Rent-A-Car neighborhood network, enabling the division to deliver
a level of fleet flexibility and local service unmatched in the vanpool
industry.5 For example, in 2015, Enterprise Rideshare launched
a partnership with the Community Transportation Association
of America to provide organizations with the resources to start
up or expand vanpool programs of any size. Two of Enterprise's
vRide partners also were recognized in 2016 by the Association
for Commuter Transportation (ACT) for ridership growth and
collaborative spirit in promoting vanpool initiatives.
Here's how vanpooling typically works:
ƒ Five or more riders who want to save time and money, as well as
reduce stress on the way to and from work, get together to form
a vanpool.
ƒ The group determines a convenient meeting time and number of
pick-up points along the way.
ƒ Unlike the ride-hailing business model-Uber or Lyft, for
example-vanpool drivers are unpaid volunteers. In many cases,
the vanpool participants volunteer and take turns driving.

At Enterprise Holdings, vanpool programs are operated through
the Enterprise Rideshare division, which takes more than 100,000
individual cars off the road every business day-eliminating
more than 2.4 billion commuter miles driven each year.4 As a
result, Enterprise Holdings strongly believes that local vanpooling

In addition to all the above, vanpooling can also provide tax
benefits. Many employers offer the federal commuter transit benefit,
which allows employees to set aside costs associated with their
commute on a tax-free basis.
w w w .i t e.or g

Febru ar y 2018

37


http://www.ite.org

Table of Contents for the Digital Edition of ITE Journal February 2018

President’s Message
Director’s Message
People in the Profession
News
Op/Ed: Why the Uptick in Toll Roads?
Op/Ed: The P3 Paradox
Where in the World?
Calendar
2018 ITE Collegiate Traffic Bowl Kicks Off
Technical Programs Division Spotlight
Member to Member: Gary F. Duncan
Member to Member: Kate Whitfield, P.Eng., MCIP, RPP
New Products
Industry News
Breaking Barriers to Bike Share: Lessons on Bike Share Equity
The Value of Vanpooling as a Strategic, Cost-effective, and Sustainable Transportation Option
Delivering Impactful Projects Quickly and Effectively
Trip and Parking Generation for Shopping Centers in Jordan
Professional Services Directory
ITE Journal February 2018 - 1
ITE Journal February 2018 - 2
ITE Journal February 2018 - 3
ITE Journal February 2018 - President’s Message
ITE Journal February 2018 - 5
ITE Journal February 2018 - Director’s Message
ITE Journal February 2018 - 7
ITE Journal February 2018 - People in the Profession
ITE Journal February 2018 - 9
ITE Journal February 2018 - News
ITE Journal February 2018 - 11
ITE Journal February 2018 - 12
ITE Journal February 2018 - 13
ITE Journal February 2018 - Op/Ed: Why the Uptick in Toll Roads?
ITE Journal February 2018 - 15
ITE Journal February 2018 - Op/Ed: The P3 Paradox
ITE Journal February 2018 - 17
ITE Journal February 2018 - 18
ITE Journal February 2018 - 19
ITE Journal February 2018 - Calendar
ITE Journal February 2018 - 21
ITE Journal February 2018 - 2018 ITE Collegiate Traffic Bowl Kicks Off
ITE Journal February 2018 - Technical Programs Division Spotlight
ITE Journal February 2018 - Member to Member: Gary F. Duncan
ITE Journal February 2018 - 25
ITE Journal February 2018 - Member to Member: Kate Whitfield, P.Eng., MCIP, RPP
ITE Journal February 2018 - 27
ITE Journal February 2018 - Industry News
ITE Journal February 2018 - 29
ITE Journal February 2018 - 30
ITE Journal February 2018 - Breaking Barriers to Bike Share: Lessons on Bike Share Equity
ITE Journal February 2018 - 32
ITE Journal February 2018 - 33
ITE Journal February 2018 - 34
ITE Journal February 2018 - 35
ITE Journal February 2018 - The Value of Vanpooling as a Strategic, Cost-effective, and Sustainable Transportation Option
ITE Journal February 2018 - 37
ITE Journal February 2018 - 38
ITE Journal February 2018 - 39
ITE Journal February 2018 - Delivering Impactful Projects Quickly and Effectively
ITE Journal February 2018 - 41
ITE Journal February 2018 - 42
ITE Journal February 2018 - 43
ITE Journal February 2018 - 44
ITE Journal February 2018 - Trip and Parking Generation for Shopping Centers in Jordan
ITE Journal February 2018 - 46
ITE Journal February 2018 - 47
ITE Journal February 2018 - 48
ITE Journal February 2018 - 49
ITE Journal February 2018 - Professional Services Directory
ITE Journal February 2018 - 51
ITE Journal February 2018 - 52
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