ITE Journal - July 2020 - 28

In celebration of ITE's 90th
anniversary, throughout 2020
ITE Journal will feature a monthly
snapshot of the transportation
industry by decade, beginning
with the turn of the 20th century
through present day. These are the

1980s

In 1980, ITE celebrated its 50th anniversary. As traffic congestion became a major issue in
many political jurisdictions, ITE conducted six traffic congestion regional forums, and hosted
its first mid-year Technical Conference that focused on emerging issues. In the United States,
national deregulation of trucking led to a boom in the industry, and the commercial driver's
license was introduced.

Trucking Deregulation - January 1, 1980
The number of trucking companies in operation dramatically increases when President Jimmy
Carter signs the Motor Carrier Regulatory Reform and Modernization Act into law.

technologies, events, and key players
that transformed transportation to
bring us where we are today.

Traffic Signs
and Signals

Shutterstock/ Andriy Blokhin

1988 MUTCD
In announcing the publication of the
1988 Manual on Uniform Traffic Control
Devices (MUTCD), the Federal Highway
Administration announced it would not make
routine, incremental changes to the 1988
MUTCD. Only those changes having a direct
impact on the motoring public or pedestrians
would be advanced through rulemaking.3
New Content in 1988 MUTCD:
*	 Recreational/Tourist Signs
*	 Specific Information Business Signs
(LOGO) Signs
*	 Tourist-Oriented Directional Signs (TODS)

Jess and Joe Jaca of Jaca Truck Lines in Paradise Valley, NV, USA in 1981.

Willamette Valley Express Inaugural - August 2, 1980
"In fiscal year 1980, demand for passenger rail service resulted in the creation of five new
state-supported routes in California, Illinois, Missouri, Oregon and Pennsylvania, for a total
of 15 state supported routes across the nation. Changes to the Rail Passenger Service Act of
1970 made it easier for states to fund services and test the market. Among the new services
initiated that year was the twice-daily Willamette Valley Express."2

Example of a LOGO sign in Leesburg,
VA, USA, providing motorists and
tourists with information on services
and tourist attractions.
28

J u ly 2020

ite j o urn al

First Female Secretary of Transportation -
January 1, 1983
Ronald Reagan selects Elizabeth H. Dole as the eighth Secretary of Transportation. She was the
first female to hold the title, serving from February 7, 1983 to September 30, 1987.

Courtesy: Paradise Valley Folklife Project collection, 1978-1982 (AFC 1991/021), American Folklife Center, Library of Congress.

Looking Back:
Transportation through the Decades



ITE Journal - July 2020

Table of Contents for the Digital Edition of ITE Journal - July 2020

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