Principal - November/December 2019 - 27

Leading Learning
Communities

millennials and Gen Z parents prefer Snapchat,
Instagram, YouTube, FaceTime, and text, and
they rarely use their mobile phones to make
calls. Only 14 percent actively participate on
Facebook, but they do use it to see what's going
on with older relatives, friends, and favorite
brands, including your school's PTA.
You must replicate family engagement communications across all media to reach everyone.
You must also keep messages short and to the
point. Millennial parents have an eight-second
attention span. Make sure you outline the key
points you want to get across in the first eight
seconds of your webpages, social media posts,
and printed newsletters.
Millennial-Friendly

Millennials are not the passive parents Gen
Xers had, however, and "the teacher is always
right" is mostly a boomer mindset. Millennial
parents want to be part of their child's education process. Teachers should ask parents for
regular input and keep them informed about
the reasoning behind specific assignments.
Today's parents will question everything and
have hundreds of parenting and education
"experts" available at the swipe of a finger. If

Generation

Baby
Boomers

Generational
Stats
Born 1946-1964

Gen Y:
Millennials

Born 1981-1996

www.naesp.org

Current Roles
in Education

Values and
Characteristics

* Superintendents

* Prefer to communicate
via phone calls

* Seek professional development

* Are workaholics

* Need power, title, praise, and public
recognition

* Parents
* School Board members

Born 1965-1980

You must replicate
family engagement
communications
across all media to
reach everyone.

Dillon Kalkhurst is the founder of The Center for
Intergenerational Engagement and author of
Generation Everyone! A Guide to Generational
Harmony @ Work, School, and Home.

* Caretakers

Gen X:
Forgotten
Generation

iGen:
Generation Z

you don't answer their questions, they will find
the answer somewhere else.
PTA membership has declined consistently
over the past decade. Millennial parents question the value of dues-based memberships when
they feel they can get the same benefits online
at no charge. Millennials don't join things; they
start things. Don't expect new parents to come
to school ready to jump on a train that's already
moving. They want you to stop the train and ask
them if they'd like to add a new car.
It's not just schools-take a look at millennial
freshman U.S. representatives. They did not go
to Washington to join; they went to start something new. Young parents are the same way.
Engage them early and often.
Effective communications are the foundation of a great school culture. It is critical to
engage and embrace your school's age diversity internally and externally to ensure that
everyone who wants to contribute is given
the opportunity.

* Loyal to brands

Work and Career

* Expect raises and career advancement

* Principals

* Want respect from
younger generations

* Enjoy in-person meetings

* Principals

* Were latchkey kids

* Demand work/life balance

* Teachers

* Prefer to communicate
by email first, then text

* Informal work style

* Are independent and
creative

* Don't respond well to micromanagement

* Caretakers
* Parents of high school and
college students

* Self-starters

* Focus on results, not
policies
* Teachers (97 percent of
new teachers)
* Parents to K-8 students

Born 1997-2012

* Were overparented
* Prefer to communicate
by text

* Value lifestyle vs. climbing the
corporate ladder
* Require constant feedback and evaluation

* See diversity as the norm

* Entrepreneurial

* Believe they can change
the world

* Results-oriented vs. clock-punching

* Students (100 percent K-12
students and 50 percent of
college students)

* Have short attention spans

* They don't want a boss, they want a mentor

* Believe in social
responsibility

* Willing to work harder than
previous generations

* Parents to pre-K students

* Savvy consumers

* Want job security, good benefits,
and a retirement plan

Principal n November/December 2019

27


https://www.amazon.com/Generation-Everyone-Generational-Harmony-School/dp/1722660422 https://www.amazon.com/Generation-Everyone-Generational-Harmony-School/dp/1722660422 http://www.naesp.org

Principal - November/December 2019

Table of Contents for the Digital Edition of Principal - November/December 2019

from the editor
Snapshots
5 Things
Intertwined for Achievement
Planting the SEAD
Making PLCs a Plus
Measuring Up
Look Out for the Leader
Engagement Across the Generations
The Sum of Its Parts
Putting the “Fun” in Fundraising
NAESP 2019 National Distinguished Principals
In the Spotlight
Practitioner’s Corner
Raising the Bar
Principal’s Bookshelf
School Law
NAESP Partners & Advertiser Index
Speaking Out
Parents & Schools
Parents & Schools
Principal - November/December 2019 - Cover1
Principal - November/December 2019 - Cover2
Principal - November/December 2019 - 1
Principal - November/December 2019 - 2
Principal - November/December 2019 - 3
Principal - November/December 2019 - from the editor
Principal - November/December 2019 - 5
Principal - November/December 2019 - Snapshots
Principal - November/December 2019 - 7
Principal - November/December 2019 - 5 Things
Principal - November/December 2019 - 9
Principal - November/December 2019 - Intertwined for Achievement
Principal - November/December 2019 - 11
Principal - November/December 2019 - 12
Principal - November/December 2019 - 13
Principal - November/December 2019 - 14
Principal - November/December 2019 - Planting the SEAD
Principal - November/December 2019 - Making PLCs a Plus
Principal - November/December 2019 - 17
Principal - November/December 2019 - 18
Principal - November/December 2019 - 19
Principal - November/December 2019 - Measuring Up
Principal - November/December 2019 - 21
Principal - November/December 2019 - 22
Principal - November/December 2019 - 23
Principal - November/December 2019 - Look Out for the Leader
Principal - November/December 2019 - 25
Principal - November/December 2019 - Engagement Across the Generations
Principal - November/December 2019 - 27
Principal - November/December 2019 - The Sum of Its Parts
Principal - November/December 2019 - 29
Principal - November/December 2019 - 30
Principal - November/December 2019 - 31
Principal - November/December 2019 - Putting the “Fun” in Fundraising
Principal - November/December 2019 - 33
Principal - November/December 2019 - 34
Principal - November/December 2019 - 35
Principal - November/December 2019 - NAESP 2019 National Distinguished Principals
Principal - November/December 2019 - 37
Principal - November/December 2019 - 38
Principal - November/December 2019 - 39
Principal - November/December 2019 - 40
Principal - November/December 2019 - 41
Principal - November/December 2019 - 42
Principal - November/December 2019 - 43
Principal - November/December 2019 - In the Spotlight
Principal - November/December 2019 - 45
Principal - November/December 2019 - Practitioner’s Corner
Principal - November/December 2019 - 47
Principal - November/December 2019 - 48
Principal - November/December 2019 - 49
Principal - November/December 2019 - Raising the Bar
Principal - November/December 2019 - 51
Principal - November/December 2019 - Principal’s Bookshelf
Principal - November/December 2019 - 53
Principal - November/December 2019 - School Law
Principal - November/December 2019 - NAESP Partners & Advertiser Index
Principal - November/December 2019 - 56
Principal - November/December 2019 - 57
Principal - November/December 2019 - Speaking Out
Principal - November/December 2019 - 59
Principal - November/December 2019 - Parents & Schools
Principal - November/December 2019 - 61
Principal - November/December 2019 - 62
Principal - November/December 2019 - 63
Principal - November/December 2019 - Parents & Schools
Principal - November/December 2019 - Cover3
Principal - November/December 2019 - Cover4
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