Principal - November/December 2019 - 35

„ District visibility and reporting. The best
crowdfunding sites notify principals when
items are being shipped to their schools and
provide line-by-line reporting of every item
to districts upon request.
„ Student protection. Crowdfunding sites
used by teachers should have built-in mechanisms for protecting student privacy, as
well as a privacy policy that's tailored to the
needs of students in public schools.
How do I encourage teachers to take
advantage of crowdfunding opportunities?

If your school and district see potential benefit
in a crowdfunding opportunity, there are ways
to encourage its use:
„ Celebrate wins, big and small. Celebrating
your teachers' crowdfunding successes is
important; it shows your support and encourages them to post more projects that enrich
student learning. "I always congratulate my
teachers who get their projects funded by
posting in the 'Kudos' section of my Monday
memo," McNary says.
„ Support collaboration. Principals can
work with teachers on schoolwide projects
and encourage their staff to work together
across grade levels. "When the kindergarten
teachers saw a colleague receiving iPads, the
entire team started posting projects together
to get iPads funded on DonorsChoose.org,"
McNary says.
www.naesp.org

„ Spread the word. You can help all of
your teachers participate and get funded.
"When a few of my teachers began posting projects on DonorsChoose.org, the
news spread like wildfire," McNary says.
"Now we have a teacher who serves as a
DonorsChoose.org ambassador, and I refer
my new teachers to her so she can help
them post their first project. She even did
a training during our professional learning in-service week."

DONORSCHOOSE.ORG
has helped fund 1.4 million
projects in public schools since its
launch in 2000, generating more
than $840 million in donations
and supporting more than 34
million students nationwide.

The number of crowdfunding sites is
growing, so it's more important than ever
for school and district leaders to vet platforms to ensure they satisfy high standards
for safety, fiscal accountability, and transparency. Additionally, principals should
encourage teachers to use approved sites
that actually accomplish the intent of
crowdfunding: bringing in donations from
individuals outside your school's community, city, and state.
To help with this, NAESP and DonorsChoose.org
have partnered to create a Principal Toolkit
(www.naesp.org/back-to-school) that includes
case studies of principals who have implemented crowdfunding into their schools, tips
on how to engage teachers, and guidelines on
how to safely maximize crowdfunding.
Kirk Smiley is managing director of Advocacy and
Public Partnerships for DonorsChoose.org.
Principal n November/December 2019

35


http://www.DonorsChoose.org http://www.DONORSCHOOSE.ORG http://www.DonorsChoose.org http://www.DonorsChoose.org https://www.naesp.org/sites/default/files/DonorsChoose.org%20and%20NAESP%20Principal%20Toolkit.pdf http://www.naesp.org/back-to-school http://www.DonorsChoose.org http://www.naesp.org

Principal - November/December 2019

Table of Contents for the Digital Edition of Principal - November/December 2019

from the editor
Snapshots
5 Things
Intertwined for Achievement
Planting the SEAD
Making PLCs a Plus
Measuring Up
Look Out for the Leader
Engagement Across the Generations
The Sum of Its Parts
Putting the “Fun” in Fundraising
NAESP 2019 National Distinguished Principals
In the Spotlight
Practitioner’s Corner
Raising the Bar
Principal’s Bookshelf
School Law
NAESP Partners & Advertiser Index
Speaking Out
Parents & Schools
Parents & Schools
Principal - November/December 2019 - Cover1
Principal - November/December 2019 - Cover2
Principal - November/December 2019 - 1
Principal - November/December 2019 - 2
Principal - November/December 2019 - 3
Principal - November/December 2019 - from the editor
Principal - November/December 2019 - 5
Principal - November/December 2019 - Snapshots
Principal - November/December 2019 - 7
Principal - November/December 2019 - 5 Things
Principal - November/December 2019 - 9
Principal - November/December 2019 - Intertwined for Achievement
Principal - November/December 2019 - 11
Principal - November/December 2019 - 12
Principal - November/December 2019 - 13
Principal - November/December 2019 - 14
Principal - November/December 2019 - Planting the SEAD
Principal - November/December 2019 - Making PLCs a Plus
Principal - November/December 2019 - 17
Principal - November/December 2019 - 18
Principal - November/December 2019 - 19
Principal - November/December 2019 - Measuring Up
Principal - November/December 2019 - 21
Principal - November/December 2019 - 22
Principal - November/December 2019 - 23
Principal - November/December 2019 - Look Out for the Leader
Principal - November/December 2019 - 25
Principal - November/December 2019 - Engagement Across the Generations
Principal - November/December 2019 - 27
Principal - November/December 2019 - The Sum of Its Parts
Principal - November/December 2019 - 29
Principal - November/December 2019 - 30
Principal - November/December 2019 - 31
Principal - November/December 2019 - Putting the “Fun” in Fundraising
Principal - November/December 2019 - 33
Principal - November/December 2019 - 34
Principal - November/December 2019 - 35
Principal - November/December 2019 - NAESP 2019 National Distinguished Principals
Principal - November/December 2019 - 37
Principal - November/December 2019 - 38
Principal - November/December 2019 - 39
Principal - November/December 2019 - 40
Principal - November/December 2019 - 41
Principal - November/December 2019 - 42
Principal - November/December 2019 - 43
Principal - November/December 2019 - In the Spotlight
Principal - November/December 2019 - 45
Principal - November/December 2019 - Practitioner’s Corner
Principal - November/December 2019 - 47
Principal - November/December 2019 - 48
Principal - November/December 2019 - 49
Principal - November/December 2019 - Raising the Bar
Principal - November/December 2019 - 51
Principal - November/December 2019 - Principal’s Bookshelf
Principal - November/December 2019 - 53
Principal - November/December 2019 - School Law
Principal - November/December 2019 - NAESP Partners & Advertiser Index
Principal - November/December 2019 - 56
Principal - November/December 2019 - 57
Principal - November/December 2019 - Speaking Out
Principal - November/December 2019 - 59
Principal - November/December 2019 - Parents & Schools
Principal - November/December 2019 - 61
Principal - November/December 2019 - 62
Principal - November/December 2019 - 63
Principal - November/December 2019 - Parents & Schools
Principal - November/December 2019 - Cover3
Principal - November/December 2019 - Cover4
https://www.nxtbook.com/ygsreprints/NAESP/principal_20201112
https://www.nxtbook.com/ygsreprints/NAESP/principal_20200910
https://www.nxtbook.com/ygsreprints/NAESP/principal_20200506
https://www.nxtbook.com/ygsreprints/NAESP/principal_20200304
https://www.nxtbook.com/ygsreprints/NAESP/principal_20200102
https://www.nxtbook.com/ygsreprints/NAESP/principal_wallacesup_20200102
https://www.nxtbook.com/ygsreprints/NAESP/principal_20191112
https://www.nxtbook.com/ygsreprints/NAESP/principal_Crayolasup_20190910
https://www.nxtbook.com/ygsreprints/NAESP/principal_20190910
https://www.nxtbook.com/ygsreprints/NAESP/principal_20190506
https://www.nxtbook.com/ygsreprints/NAESP/principal_wallace_20190304
https://www.nxtbook.com/ygsreprints/NAESP/principal_20190304
https://www.nxtbook.com/ygsreprints/NAESP/principal_20190102
https://www.nxtbook.com/ygsreprints/NAESP/principal_20181112
https://www.nxtbook.com/ygsreprints/NAESP/principal_supplement_20181112
https://www.nxtbook.com/ygsreprints/NAESP/principal_Crayolasup_20180910
https://www.nxtbook.com/ygsreprints/NAESP/principal_20180910
https://www.nxtbook.com/ygsreprints/NAESP/principal_wallacesupp_20180506
https://www.nxtbook.com/ygsreprints/NAESP/principal_20180506
https://www.nxtbook.com/ygsreprints/NAESP/principal_20180304
https://www.nxtbook.com/ygsreprints/NAESP/principal_mottsupp_20180102
https://www.nxtbook.com/ygsreprints/NAESP/principal_20180102
https://www.nxtbook.com/ygsreprints/NAESP/principal_20171112
https://www.nxtbook.com/ygsreprints/NAESP/principal_20170910
https://www.nxtbook.com/ygsreprints/NAESP/principal_crayolasupp_20170910
https://www.nxtbook.com/ygsreprints/NAESP/principal_20170708
https://www.nxtbook.com/nxtbooks/manifest/principal_20170304
https://www.nxtbook.com/nxtbooks/manifest/principal_20170102
https://www.nxtbook.com/nxtbooks/manifest/principal_20161112
https://www.nxtbook.com/nxtbooks/manifest/principal_crayolasupp_20160910
https://www.nxtbook.com/nxtbooks/manifest/principal_20160910
https://www.nxtbookmedia.com