The NAFCU Journal September-October 2019 - 18

Tools of Engagement

One way DCCU engages in financial
literacy is by conducting a free workplace financial wellness program called
"DCCU at Work," which Hersh says
serves as a good recruitment and retention tool for employers. "A financially
fit workforce is crucial to a business's
success," she says. "When there is less
financial stress in the workplace, retention is better. Employees are looking to
employers for that kind of support."
Such efforts provide an opportunity for
credit unions to build trust and visibility in the community. Golden 1 Credit
Union in Sacramento, Calif., has intentionally moved away from referencing
financial literacy as "member information," framing it instead as "financial
education" that's available to anyone.
"It's proven that consumers trust credit
unions more than banks, especially
since the Great Recession. ... People are
more likely to take advantage of what
credit unions offer," says Doug Aguiar,
chief marketing officer for Golden 1.

18

''

We're financial literacy on
steroids. It's not just a day a
year that we focus on it. It's our
way of life here.

''

- BILL SWEENEY, CEO, CORE FEDERAL CREDIT UNION

"Education in an unbiased, multimedia
way is part of our DNA."
When Laura Edick signed up to work
with her school's student-run branch of
CORE Federal Credit Union in Syracuse, N.Y., she had no idea it would be a
life-changing opportunity.
"Not only did it teach me critical skills
on budgeting my money and understanding finance and customer service,
but it also helped me open up more in
public speaking and communicating
with my peers," says Edick, one of the
first student supervisors of East Syracuse
Minoa High School's Spartan branch.

"These are skills that I continue to use in
my career with the credit union and in
everyday life." Today, Edick is a marketing and member development specialist
at CORE in East Syracuse.
It's fitting that CORE makes the education of the next generation such a
central part of its mission - it was, after
all, founded in 1959 as a credit union
for teachers. The credit union's CEO,
Bill Sweeney, smiles broadly when he
hears testimonials like Edick's - former
(and current) students whose financial
wellness and personal lives have been
enhanced by his credit union's educational efforts.

THE NAFCU JOURNAL SEPTEMBER-OCTOBER 2019



The NAFCU Journal September-October 2019

Table of Contents for the Digital Edition of The NAFCU Journal September-October 2019

The NAFCU Journal September-October 2019
Contents
Conferences
From the Chair
Washington and Industry Briefs
The Bottom Line
Access to Money
The Best Indirect Growth Strategy
Big Moments, Bigger Wallet Share
Executive Spotlight
Management Insight
Compliance Central
Inside NAFCU Services
Industry Perspectives
From the President’s Desk
The NAFCU Journal September-October 2019 - The NAFCU Journal September-October 2019
The NAFCU Journal September-October 2019 - Cover2
The NAFCU Journal September-October 2019 - Contents
The NAFCU Journal September-October 2019 - 2
The NAFCU Journal September-October 2019 - Conferences
The NAFCU Journal September-October 2019 - From the Chair
The NAFCU Journal September-October 2019 - 5
The NAFCU Journal September-October 2019 - Washington and Industry Briefs
The NAFCU Journal September-October 2019 - 7
The NAFCU Journal September-October 2019 - The Bottom Line
The NAFCU Journal September-October 2019 - 9
The NAFCU Journal September-October 2019 - Access to Money
The NAFCU Journal September-October 2019 - 11
The NAFCU Journal September-October 2019 - 12
The NAFCU Journal September-October 2019 - 13
The NAFCU Journal September-October 2019 - 14
The NAFCU Journal September-October 2019 - 15
The NAFCU Journal September-October 2019 - The Best Indirect Growth Strategy
The NAFCU Journal September-October 2019 - 17
The NAFCU Journal September-October 2019 - 18
The NAFCU Journal September-October 2019 - 19
The NAFCU Journal September-October 2019 - 20
The NAFCU Journal September-October 2019 - 21
The NAFCU Journal September-October 2019 - 22
The NAFCU Journal September-October 2019 - 23
The NAFCU Journal September-October 2019 - Big Moments, Bigger Wallet Share
The NAFCU Journal September-October 2019 - 25
The NAFCU Journal September-October 2019 - 26
The NAFCU Journal September-October 2019 - 27
The NAFCU Journal September-October 2019 - 28
The NAFCU Journal September-October 2019 - 29
The NAFCU Journal September-October 2019 - Executive Spotlight
The NAFCU Journal September-October 2019 - 31
The NAFCU Journal September-October 2019 - Management Insight
The NAFCU Journal September-October 2019 - 33
The NAFCU Journal September-October 2019 - Compliance Central
The NAFCU Journal September-October 2019 - 35
The NAFCU Journal September-October 2019 - Inside NAFCU Services
The NAFCU Journal September-October 2019 - 37
The NAFCU Journal September-October 2019 - 38
The NAFCU Journal September-October 2019 - 39
The NAFCU Journal September-October 2019 - Industry Perspectives
The NAFCU Journal September-October 2019 - 41
The NAFCU Journal September-October 2019 - 42
The NAFCU Journal September-October 2019 - 43
The NAFCU Journal September-October 2019 - From the President’s Desk
The NAFCU Journal September-October 2019 - Cover3
The NAFCU Journal September-October 2019 - Cover4
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