The NAFCU Journal September-October 2019 - 20

"We're financial literacy on steroids,"
Sweeney says. "It's not just a day a
year that we focus on it. It's our way
of life here."

Tactics That Work

In order to teach teens and young
adults critical financial skills, credit
unions find creative ways to engage
them, whether through appealing
to the technological minds of these
digital natives or offering plain old fun
and games.

One of CORE's most successful
connections with students was its
"For Real or No Deal" game show, a
takeoff of the TV show "Deal or No
Deal," Sweeney says. The high school
credit union branch offered game show
entry chances to students who made a
deposit into their savings account, took
an online financial quiz or attended an
after-school peer education session on
money management.
"We had a phenomenal response -
over 300 students attended afterschool sessions, and we got coverage
from our local NBC affiliate, who
got Howie Mandel to give us footage
advertising the show that we could run
in school," Sweeney says. "Not only
was it seen as cutting-edge, it earned
us a valuable and accurate perception
in the community as being committed
to financial education."
Also in the spirit of pairing fun with
finances, South Metro Federal Credit
Union in Minnesota brings in Santa
and Mrs. Claus, complete with their

reindeer, at Christmastime. "If you're
coming to the credit union for fun
stuff, then you'll be comfortable
coming here to talk about some of the
tough stuff - which is temporary if
you have the willingness to build your
skills and the guidance we provide to
do it," says South Metro President
Don Crofut.
Golden 1 is expanding its virtual presence as it attempts to further its reach
and engage the younger population,
which favors remote transactions.
"We have podcasts, videos, webinars and
learning labs based on question-andanswer modules that are accessible any
time of day to anyone," says Rebecca

Delmundo, financial education manager
for Golden 1.
A recently launched series of podcasts
covers everything from student loans
to home equity to retirement planning.
A podcast aimed at teens focuses on
topics such as money management,
buying a car and credit cards. During
Financial Literacy Month in April,
Golden 1 rewarded online users who
completed financial wellness modules
with the chance to win a financethemed gift basket filled with a
piggy bank, the game of Life and
budgeting books.
Members stopping in at South Metro
during Financial Literacy Month left

''

Everybody is in a credit situation in their lives -
either learning about, establishing, building, improving
or maintaining credit - and we hope to be the one
educating, training and providing the information they
need to improve their financial health. That's how we care
for our community.

''

- MARGARET HERSH, DIRECTOR OF COMMUNITY AND BUSINESS DEVELOPMENT, DUPONT COMMUNITY CREDIT UNION
20

THE NAFCU JOURNAL  SEPTEMBER-OCTOBER 2019



The NAFCU Journal September-October 2019

Table of Contents for the Digital Edition of The NAFCU Journal September-October 2019

The NAFCU Journal September-October 2019
Contents
Conferences
From the Chair
Washington and Industry Briefs
The Bottom Line
Access to Money
The Best Indirect Growth Strategy
Big Moments, Bigger Wallet Share
Executive Spotlight
Management Insight
Compliance Central
Inside NAFCU Services
Industry Perspectives
From the President’s Desk
The NAFCU Journal September-October 2019 - The NAFCU Journal September-October 2019
The NAFCU Journal September-October 2019 - Cover2
The NAFCU Journal September-October 2019 - Contents
The NAFCU Journal September-October 2019 - 2
The NAFCU Journal September-October 2019 - Conferences
The NAFCU Journal September-October 2019 - From the Chair
The NAFCU Journal September-October 2019 - 5
The NAFCU Journal September-October 2019 - Washington and Industry Briefs
The NAFCU Journal September-October 2019 - 7
The NAFCU Journal September-October 2019 - The Bottom Line
The NAFCU Journal September-October 2019 - 9
The NAFCU Journal September-October 2019 - Access to Money
The NAFCU Journal September-October 2019 - 11
The NAFCU Journal September-October 2019 - 12
The NAFCU Journal September-October 2019 - 13
The NAFCU Journal September-October 2019 - 14
The NAFCU Journal September-October 2019 - 15
The NAFCU Journal September-October 2019 - The Best Indirect Growth Strategy
The NAFCU Journal September-October 2019 - 17
The NAFCU Journal September-October 2019 - 18
The NAFCU Journal September-October 2019 - 19
The NAFCU Journal September-October 2019 - 20
The NAFCU Journal September-October 2019 - 21
The NAFCU Journal September-October 2019 - 22
The NAFCU Journal September-October 2019 - 23
The NAFCU Journal September-October 2019 - Big Moments, Bigger Wallet Share
The NAFCU Journal September-October 2019 - 25
The NAFCU Journal September-October 2019 - 26
The NAFCU Journal September-October 2019 - 27
The NAFCU Journal September-October 2019 - 28
The NAFCU Journal September-October 2019 - 29
The NAFCU Journal September-October 2019 - Executive Spotlight
The NAFCU Journal September-October 2019 - 31
The NAFCU Journal September-October 2019 - Management Insight
The NAFCU Journal September-October 2019 - 33
The NAFCU Journal September-October 2019 - Compliance Central
The NAFCU Journal September-October 2019 - 35
The NAFCU Journal September-October 2019 - Inside NAFCU Services
The NAFCU Journal September-October 2019 - 37
The NAFCU Journal September-October 2019 - 38
The NAFCU Journal September-October 2019 - 39
The NAFCU Journal September-October 2019 - Industry Perspectives
The NAFCU Journal September-October 2019 - 41
The NAFCU Journal September-October 2019 - 42
The NAFCU Journal September-October 2019 - 43
The NAFCU Journal September-October 2019 - From the President’s Desk
The NAFCU Journal September-October 2019 - Cover3
The NAFCU Journal September-October 2019 - Cover4
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