The NAFCU Journal September-October 2019 - 21

''

If you're coming to the credit union for fun stuff, then
you'll be comfortable coming here to talk about some
of the tough stuff - which is temporary if you have
the willingness to build your skills and the guidance we
provide to do it.

''

- DON CROFUT, PRESIDENT, SOUTH METRO FEDERAL CREDIT UNION

with a pot of seeds and the encouragement to make not only a plant grow, but
also their money.

Crofut says. The counselor provides
honest, proactive solutions and education - all confidential.

"Financial education is one of our pillars in our mission statement," Crofut
says. It has always been an important
component of the credit union way
of life, he says, but "we have gotten
better at articulating it and providing
better tools."

"Credit unions are about helping people," he says. "People appreciate that
they're not a number or the sum total
of one bad situation they got into. We
are empowering our members to take
action and making sure they have the
ability to plan their success, review it
and move forward."

Providing Member Value

One of the most valuable financial
literacy resources to members of South
Metro is the availability of a certified
financial counselor, who helps both
those with transitory financial difficulties and those who never had the building blocks necessary for financial health,

South Metro recently launched a
self-directed, interactive program called
MoneyEdu, which helps members set
goals and track financial health over
time. They can share results with the
certified financial counselor for further
personalized coaching.

Empowerment through education is
perhaps most powerful when credit
unions are advocating for at-risk
groups such as disadvantaged families and senior citizens. For example,
DCCU offers financial education
to people staying at community
homeless shelters.
"Something has happened, and they want
to improve their situation with meaningful employment and better financial
skills," Hersh says. "We help them down
the path of understanding what may
have gone wrong and how to arrive at a
more stable path of financial fitness."
DCCU shines a light on elder financial
abuse by sponsoring an annual symposium for law enforcement, local financial
institutions and social workers. Topics
covered include local elder statistics, red
flags regarding financial abuse, how to
report suspected abuse, how to deliver
documentation and how investigations
are handled.
"This has helped us forge contacts
within our community so that when
we locate local elder abuse, we can deal
with it more effectively through law
enforcement and adult protective services," says Hersh, who noted that credit
union employees go through enhanced
training to spot red flags. "Those red
flags apply to many vulnerable populations. It may not be the credit union's
role to pursue it, but we may be the first
to identify it."
Supporting minorities is in South
Metro's DNA. Its charter sponsor was
a Native American tribe, the Shakopee
Mdewakanton Sioux Community, and
the credit union continues to serve

THE NAFCU JOURNAL  SEPTEMBER-OCTOBER 2019

21



The NAFCU Journal September-October 2019

Table of Contents for the Digital Edition of The NAFCU Journal September-October 2019

The NAFCU Journal September-October 2019
Contents
Conferences
From the Chair
Washington and Industry Briefs
The Bottom Line
Access to Money
The Best Indirect Growth Strategy
Big Moments, Bigger Wallet Share
Executive Spotlight
Management Insight
Compliance Central
Inside NAFCU Services
Industry Perspectives
From the President’s Desk
The NAFCU Journal September-October 2019 - The NAFCU Journal September-October 2019
The NAFCU Journal September-October 2019 - Cover2
The NAFCU Journal September-October 2019 - Contents
The NAFCU Journal September-October 2019 - 2
The NAFCU Journal September-October 2019 - Conferences
The NAFCU Journal September-October 2019 - From the Chair
The NAFCU Journal September-October 2019 - 5
The NAFCU Journal September-October 2019 - Washington and Industry Briefs
The NAFCU Journal September-October 2019 - 7
The NAFCU Journal September-October 2019 - The Bottom Line
The NAFCU Journal September-October 2019 - 9
The NAFCU Journal September-October 2019 - Access to Money
The NAFCU Journal September-October 2019 - 11
The NAFCU Journal September-October 2019 - 12
The NAFCU Journal September-October 2019 - 13
The NAFCU Journal September-October 2019 - 14
The NAFCU Journal September-October 2019 - 15
The NAFCU Journal September-October 2019 - The Best Indirect Growth Strategy
The NAFCU Journal September-October 2019 - 17
The NAFCU Journal September-October 2019 - 18
The NAFCU Journal September-October 2019 - 19
The NAFCU Journal September-October 2019 - 20
The NAFCU Journal September-October 2019 - 21
The NAFCU Journal September-October 2019 - 22
The NAFCU Journal September-October 2019 - 23
The NAFCU Journal September-October 2019 - Big Moments, Bigger Wallet Share
The NAFCU Journal September-October 2019 - 25
The NAFCU Journal September-October 2019 - 26
The NAFCU Journal September-October 2019 - 27
The NAFCU Journal September-October 2019 - 28
The NAFCU Journal September-October 2019 - 29
The NAFCU Journal September-October 2019 - Executive Spotlight
The NAFCU Journal September-October 2019 - 31
The NAFCU Journal September-October 2019 - Management Insight
The NAFCU Journal September-October 2019 - 33
The NAFCU Journal September-October 2019 - Compliance Central
The NAFCU Journal September-October 2019 - 35
The NAFCU Journal September-October 2019 - Inside NAFCU Services
The NAFCU Journal September-October 2019 - 37
The NAFCU Journal September-October 2019 - 38
The NAFCU Journal September-October 2019 - 39
The NAFCU Journal September-October 2019 - Industry Perspectives
The NAFCU Journal September-October 2019 - 41
The NAFCU Journal September-October 2019 - 42
The NAFCU Journal September-October 2019 - 43
The NAFCU Journal September-October 2019 - From the President’s Desk
The NAFCU Journal September-October 2019 - Cover3
The NAFCU Journal September-October 2019 - Cover4
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