The NAFCU Journal September-October 2019 - 36

INSIDE NAFCU SERVICES

Honoring Innovative
Credit Union Solutions
By Randy Salser

C

redit unions have access to
many leading business partners to help them identify and
fulfill needs for their members.
Whether growing membership, revenue
or both, there's a vendor for that, to coin
a phrase. Sometimes it's simply creating
efficiencies for the credit union, so they
can focus more time on doing what they
love: serving members. That's why we
created the Innovation Awards, to celebrate the groundbreaking work of our
industry's leading business partners.

The judges' jobs have become increasingly difficult every year as the field of
game-changing solutions grows in scope
and complexity. The judges evaluate
the entries based on their creative
approaches to adding value for credit
unions. We were excited to announce the
winners of the 2019 Innovation Awards
at the NAFCU Annual Conference in
New Orleans.

LendKey was selected for its student
lending platform and credit decisioning API. This solution enables improved
analytics to help more borrowers
fund their student loans through
partner lenders.
Senior Vice President of Lender Partnerships Christian Widhalm explains
that LendKey wanted to bring the credit
union reputation for excellent member
service into the digital age, to face new
36

competitors such as marketplace lenders. "Over the last decade, marketplace
lenders actually have become the leaders
in personal unsecured lending," he says.
"They have nearly half the market, and
then credit unions are second."
Widhalm says marketplace lenders
recognized that the personal loan market
segment was relatively ignored and dissatisfied with the customer experience,
so the market was ripe for disruption.
"We see ourselves as empowering credit
unions to better compete in this new
digital age and have the right tools to do
so," he says.
As credit unions work to keep relevant
in the digital banking realm, LendKey
is providing quick, cost-efficient digital

lending solutions for credit unions of all
sizes to participate in student and home
improvement loans.

The Mastercard Pay with Rewards
program is another unique service
offering that the judges recognized with
an Innovation Award this year. The new
rewards program helps credit unions

THE NAFCU JOURNAL  SEPTEMBER-OCTOBER 2019



The NAFCU Journal September-October 2019

Table of Contents for the Digital Edition of The NAFCU Journal September-October 2019

The NAFCU Journal September-October 2019
Contents
Conferences
From the Chair
Washington and Industry Briefs
The Bottom Line
Access to Money
The Best Indirect Growth Strategy
Big Moments, Bigger Wallet Share
Executive Spotlight
Management Insight
Compliance Central
Inside NAFCU Services
Industry Perspectives
From the President’s Desk
The NAFCU Journal September-October 2019 - The NAFCU Journal September-October 2019
The NAFCU Journal September-October 2019 - Cover2
The NAFCU Journal September-October 2019 - Contents
The NAFCU Journal September-October 2019 - 2
The NAFCU Journal September-October 2019 - Conferences
The NAFCU Journal September-October 2019 - From the Chair
The NAFCU Journal September-October 2019 - 5
The NAFCU Journal September-October 2019 - Washington and Industry Briefs
The NAFCU Journal September-October 2019 - 7
The NAFCU Journal September-October 2019 - The Bottom Line
The NAFCU Journal September-October 2019 - 9
The NAFCU Journal September-October 2019 - Access to Money
The NAFCU Journal September-October 2019 - 11
The NAFCU Journal September-October 2019 - 12
The NAFCU Journal September-October 2019 - 13
The NAFCU Journal September-October 2019 - 14
The NAFCU Journal September-October 2019 - 15
The NAFCU Journal September-October 2019 - The Best Indirect Growth Strategy
The NAFCU Journal September-October 2019 - 17
The NAFCU Journal September-October 2019 - 18
The NAFCU Journal September-October 2019 - 19
The NAFCU Journal September-October 2019 - 20
The NAFCU Journal September-October 2019 - 21
The NAFCU Journal September-October 2019 - 22
The NAFCU Journal September-October 2019 - 23
The NAFCU Journal September-October 2019 - Big Moments, Bigger Wallet Share
The NAFCU Journal September-October 2019 - 25
The NAFCU Journal September-October 2019 - 26
The NAFCU Journal September-October 2019 - 27
The NAFCU Journal September-October 2019 - 28
The NAFCU Journal September-October 2019 - 29
The NAFCU Journal September-October 2019 - Executive Spotlight
The NAFCU Journal September-October 2019 - 31
The NAFCU Journal September-October 2019 - Management Insight
The NAFCU Journal September-October 2019 - 33
The NAFCU Journal September-October 2019 - Compliance Central
The NAFCU Journal September-October 2019 - 35
The NAFCU Journal September-October 2019 - Inside NAFCU Services
The NAFCU Journal September-October 2019 - 37
The NAFCU Journal September-October 2019 - 38
The NAFCU Journal September-October 2019 - 39
The NAFCU Journal September-October 2019 - Industry Perspectives
The NAFCU Journal September-October 2019 - 41
The NAFCU Journal September-October 2019 - 42
The NAFCU Journal September-October 2019 - 43
The NAFCU Journal September-October 2019 - From the President’s Desk
The NAFCU Journal September-October 2019 - Cover3
The NAFCU Journal September-October 2019 - Cover4
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