The NAFCU Journal September-October 2019 - 4

FROM THE CHAIR

How Strong Is Your Credit Union?
By Jeanne Kucey

T

he saying "A chain is only as
strong as its weakest link" is as
relevant to credit unions now
as it ever has been. In today's
complex world, there are myriad
challenges that credit unions face every
day, from new and changing regulations to data security concerns to
less-supervised competitors and more.
So how do we ensure we're strong
enough to take on this environment
and continue to grow? It comes down
to our employees.

At NAFCU's Annual Conference earlier
this year, we featured a panel of credit
union CEOs who shared their insights
on growth in this competitive landscape. A key theme of that conversation
was engaged employees. Lynette Smith,
president and CEO of TruEnergy Federal
Credit Union, said something that struck
a chord: "You need the right people on
the bus with you."
Our industry is unique in its mission of
people helping people. We seek to serve
communities and individuals who have
been left behind by other financial institutions, to provide those in need with the
best products and services to help them
meet their financial goals. The strength
of our credit union mirrors the strength
of our community.
In order to achieve that mission, we need
employees who care deeply about others
and feel compelled to take ownership
and fight for solutions. At my credit
union, we offer internships to high
school and college students to get good
people in our pipeline early. I know a
number of other credit unions offer
4

similar programs to help develop the
next generation of credit union leaders.
Once you've attracted the right talent,
it's a leader's duty to ensure employees
are engaged and fulfilled in their work.
They need opportunities to meet their
professional goals - whether through
educational offerings like conferences
or peer-to-peer networking groups,
or the ability to grow in new roles at
your institution. Robust training and
advancement opportunities are a must.
In addition to professional development, personal connections are needed
to build a solid foundation of trust and
loyalty. Leaders must take time to get
to know their teammates and ensure
they feel valued for their contributions to the team. We need to work in
unison toward our mission in order to
be successful.
After all, we often spend more of our
waking hours with our co-workers than
our family members or friends. Your
workplace must have a positive culture
in which employees are comfortable
being themselves, have a sense of pride
in what they do and feel cared for by
their employer.

loan and not be taken advantage of by
profit-seeking banks or payday lenders,
who better to direct them to your
credit union than those who see the
good work you do every day?
The human connection sets the credit
union industry apart from others in the
financial services space. It's our community involvement, commitment to our
mission and, above all, our love for each
other that allows us to grow.
As our industry continues to serve our
117 million members - with more
joining every day - we need to reflect
on those who are driving us forward.
Are you doing enough to equip and
empower your employees? Because the
saying is true: We're only as strong as
our weakest link.
Jeanne Kucey is the president and CEO of
JetStream Federal Credit Union in Miami
Lakes, Fla.

Accomplishing that will translate
to better member service, because
employees who are happy to come to
work will talk about it. It'll be palpable
to your members and even potential
members. Word-of-mouth is one of
the best marketing tactics - we're
much more likely to trust the referrals of those closest to us. So when a
friend asks where they can get a good
THE NAFCU JOURNAL SEPTEMBER-OCTOBER 2019



The NAFCU Journal September-October 2019

Table of Contents for the Digital Edition of The NAFCU Journal September-October 2019

The NAFCU Journal September-October 2019
Contents
Conferences
From the Chair
Washington and Industry Briefs
The Bottom Line
Access to Money
The Best Indirect Growth Strategy
Big Moments, Bigger Wallet Share
Executive Spotlight
Management Insight
Compliance Central
Inside NAFCU Services
Industry Perspectives
From the President’s Desk
The NAFCU Journal September-October 2019 - The NAFCU Journal September-October 2019
The NAFCU Journal September-October 2019 - Cover2
The NAFCU Journal September-October 2019 - Contents
The NAFCU Journal September-October 2019 - 2
The NAFCU Journal September-October 2019 - Conferences
The NAFCU Journal September-October 2019 - From the Chair
The NAFCU Journal September-October 2019 - 5
The NAFCU Journal September-October 2019 - Washington and Industry Briefs
The NAFCU Journal September-October 2019 - 7
The NAFCU Journal September-October 2019 - The Bottom Line
The NAFCU Journal September-October 2019 - 9
The NAFCU Journal September-October 2019 - Access to Money
The NAFCU Journal September-October 2019 - 11
The NAFCU Journal September-October 2019 - 12
The NAFCU Journal September-October 2019 - 13
The NAFCU Journal September-October 2019 - 14
The NAFCU Journal September-October 2019 - 15
The NAFCU Journal September-October 2019 - The Best Indirect Growth Strategy
The NAFCU Journal September-October 2019 - 17
The NAFCU Journal September-October 2019 - 18
The NAFCU Journal September-October 2019 - 19
The NAFCU Journal September-October 2019 - 20
The NAFCU Journal September-October 2019 - 21
The NAFCU Journal September-October 2019 - 22
The NAFCU Journal September-October 2019 - 23
The NAFCU Journal September-October 2019 - Big Moments, Bigger Wallet Share
The NAFCU Journal September-October 2019 - 25
The NAFCU Journal September-October 2019 - 26
The NAFCU Journal September-October 2019 - 27
The NAFCU Journal September-October 2019 - 28
The NAFCU Journal September-October 2019 - 29
The NAFCU Journal September-October 2019 - Executive Spotlight
The NAFCU Journal September-October 2019 - 31
The NAFCU Journal September-October 2019 - Management Insight
The NAFCU Journal September-October 2019 - 33
The NAFCU Journal September-October 2019 - Compliance Central
The NAFCU Journal September-October 2019 - 35
The NAFCU Journal September-October 2019 - Inside NAFCU Services
The NAFCU Journal September-October 2019 - 37
The NAFCU Journal September-October 2019 - 38
The NAFCU Journal September-October 2019 - 39
The NAFCU Journal September-October 2019 - Industry Perspectives
The NAFCU Journal September-October 2019 - 41
The NAFCU Journal September-October 2019 - 42
The NAFCU Journal September-October 2019 - 43
The NAFCU Journal September-October 2019 - From the President’s Desk
The NAFCU Journal September-October 2019 - Cover3
The NAFCU Journal September-October 2019 - Cover4
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