The NAFCU Journal May - June 2018 - 48

EXECUTIVE SPOTLIGHT

Joseph Newberry
President and CEO
Redstone Federal Credit Union
Huntsville, Ala.

Q: What led you to the credit union

sector and to Redstone Federal
Credit Union?

collaboratively to achieve the desired
results is what works for us.

A: I was in a "Leadership Huntsville/

Q: What Redstone Federal Credit
Union accomplishments regarding
trends or technology are you most
excited about?

Madison County" class, and the Redstone
Federal Credit Union (RFCU) CEO (now
deceased) was also a class member. That
same year, the bank I was working for
was bought out - and 75 percent of the
staff was let go. I called RFCU's CEO to
talk about job placement opportunities
for our staff. We discussed different
positions available and the skills needed
for them. One of the jobs was right up
my alley. "I can do that!" I said to the
CEO. That's how I came to be in a credit
union - and passionate about the credit
union movement.

A: I am most excited about having a plat-

form inside our online banking in which
every single loan product RFCU offers is
refreshed monthly and communicated
to qualified members. I believe that any
time a member needs a loan, we should
have enough information to preapprove
for any amount. At the click of a button,
appropriate rates and terms can be agreed
to online.

Q: How do you lead an engaged
team and/or describe your
leadership philosophy?

Q: How does your investment in
your employees and community
benefit Redstone Federal Credit
Union members?

A: In collaboration with our board of

A: We were named "the best place to

directors, we establish desired results
annually. We actively train our staff in
culture transition - how we think and
behave. The combination has transformed RFCU to a high-performing
credit union.

My leadership philosophy is to explain
the "why" behind our desired results.
I want to be specific so that everyone connects to the higher purpose.
Having the entire team promoting a
culture of accountability and working
48

bank in Alabama" by Money magazine
in 2017. Our fees are below most banks'
fees, and we pay higher interest on our
share savings account than anyone else in
Alabama. Our members spread the word
to friends and family about our products
and services. Members also send us comments about how great our staff is.

companies, grocery stores, cable companies, school supply stores and clothing
stores to pay for purchases. This was
such a nice surprise for RFCU members,
as well as for people in our community
who are not members. We know we
gained members as a result of these
"random acts of brightness," but more
importantly, we gave our employees an
opportunity to serve the community and
feel proud of their financial cooperative.
We also invest in a charitable donation
account, authorized in 2013 by the
NCUA. We can put up to 5 percent of
our net worth into investments as long
as we donate 51 percent of total return
to 501(c)(3) charities. We have been
able to give money to our local libraries,
botanical garden, a museum and a performing arts theater as a result. All these
efforts combine to benefit our members
and their communities. And by doing all
these things, we tie our culture of respect
and accountability to the credit union
action of "People Helping People."

Throughout 2017, we sent out "Brightness Crews" - staff members dressed in
bright yellow shirts who, for 30-minute
blocks of time, showed up at local utility
THE NAFCU JOURNAL  MAY-JUNE 2018



Table of Contents for the Digital Edition of The NAFCU Journal May - June 2018

Conferences
From the Chair
Washington and Industry Briefs
Trump, Credit Union CEOs Discuss Issues at White House
Growth Strategies
In Cybersecurity We Trust?
The New Landscape of Mobile Banking
2018 Annual Conference Exhibitor Directory
Executive Spotlight
Management Insight
Compliance Central
Inside NAFCU Services
The NAFCU Journal May - June 2018 - Cover1
The NAFCU Journal May - June 2018 - Cover2
The NAFCU Journal May - June 2018 - 1
The NAFCU Journal May - June 2018 - 2
The NAFCU Journal May - June 2018 - Conferences
The NAFCU Journal May - June 2018 - From the Chair
The NAFCU Journal May - June 2018 - 5
The NAFCU Journal May - June 2018 - Washington and Industry Briefs
The NAFCU Journal May - June 2018 - 7
The NAFCU Journal May - June 2018 - 8
The NAFCU Journal May - June 2018 - 9
The NAFCU Journal May - June 2018 - Trump, Credit Union CEOs Discuss Issues at White House
The NAFCU Journal May - June 2018 - 11
The NAFCU Journal May - June 2018 - 12
The NAFCU Journal May - June 2018 - 13
The NAFCU Journal May - June 2018 - 14
The NAFCU Journal May - June 2018 - 15
The NAFCU Journal May - June 2018 - Growth Strategies
The NAFCU Journal May - June 2018 - 17
The NAFCU Journal May - June 2018 - In Cybersecurity We Trust?
The NAFCU Journal May - June 2018 - 19
The NAFCU Journal May - June 2018 - 20
The NAFCU Journal May - June 2018 - 21
The NAFCU Journal May - June 2018 - 22
The NAFCU Journal May - June 2018 - 23
The NAFCU Journal May - June 2018 - The New Landscape of Mobile Banking
The NAFCU Journal May - June 2018 - 25
The NAFCU Journal May - June 2018 - 26
The NAFCU Journal May - June 2018 - 27
The NAFCU Journal May - June 2018 - 28
The NAFCU Journal May - June 2018 - 29
The NAFCU Journal May - June 2018 - 30
The NAFCU Journal May - June 2018 - 2018 Annual Conference Exhibitor Directory
The NAFCU Journal May - June 2018 - 32
The NAFCU Journal May - June 2018 - 33
The NAFCU Journal May - June 2018 - 34
The NAFCU Journal May - June 2018 - 35
The NAFCU Journal May - June 2018 - 36
The NAFCU Journal May - June 2018 - 37
The NAFCU Journal May - June 2018 - 38
The NAFCU Journal May - June 2018 - 39
The NAFCU Journal May - June 2018 - 40
The NAFCU Journal May - June 2018 - 41
The NAFCU Journal May - June 2018 - 42
The NAFCU Journal May - June 2018 - 43
The NAFCU Journal May - June 2018 - 44
The NAFCU Journal May - June 2018 - 45
The NAFCU Journal May - June 2018 - 46
The NAFCU Journal May - June 2018 - 47
The NAFCU Journal May - June 2018 - Executive Spotlight
The NAFCU Journal May - June 2018 - 49
The NAFCU Journal May - June 2018 - Management Insight
The NAFCU Journal May - June 2018 - 51
The NAFCU Journal May - June 2018 - Compliance Central
The NAFCU Journal May - June 2018 - 53
The NAFCU Journal May - June 2018 - Inside NAFCU Services
The NAFCU Journal May - June 2018 - 55
The NAFCU Journal May - June 2018 - 56
The NAFCU Journal May - June 2018 - Cover3
The NAFCU Journal May - June 2018 - Cover4
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