The Federal Credit Union March-April 2014 - (Page 2)

VOICES & OPINIONS What is one of the marketing strategies you will be employing in 2014? " At Columbus Metro we will be focusing on marketing to our current members. We have a large indirect loan portfolio with only one loan outstanding to the majority of our members. We will utilize direct mail and in-branch, cross-selling efforts to improve our loans-per-member ratio. - TIM S. RICHEY, CEO, Columbus Metro FCU, Columbus, Ohio " " CFCU will aggressively market lending products in 2014. Lending products drive revenue and have been our largest asset in attracting new members to the credit union. Once we have members in the door, we rely on the expertise of our member service representatives and targeted marketing campaigns to introduce members to additional products. Our focus on exceptional service and taking care of our members' financial needs has been integral in the growth of Communication Federal Credit Union over the past few years. " - LARRY SHROPSHIRE, president and CEO, Communication FCU, Oklahoma City, Okla. adding "This year we will beATM ads an ATM Visual Control service so that we can remotely upload and inform our members and prospective members about limited-time special promotions in real time. " - BOBBY JOSEPHSON, president and CEO, Constellation FCU, Reston, Va. " I would describe CEFCU's top marketing strategy for 2014 as follows: Use our Marketing Customer Information File system to better understand each member's needs, and consistently ask for their business in all our member contacts, be they electronic, humanto-human or by mail. " - MARK SPENNY, president and CEO, Citizens Equity First CU, Peoria, Ill. " As a SEG-based credit union, one marketing strategy we are employing is to mix 'old' and 'new' methods. We are implementing the latest remote services early in 2014 along with focusing on personally visiting our SEGs to demonstrate these new technologies. It is modern remote banking with an old-fashioned personal touch. " - VICTORIA MARRONE, president and CEO, Columbia-Greene FCU, Hudson, N.Y. 2 THE FEDERAL CREDIT UNION MARCH-APRIL 2014

Table of Contents for the Digital Edition of The Federal Credit Union March-April 2014

Voices & Opinions
From the Chair
Inside NAFCU
Succession Success
100 Ways to Grow
Marketing Winners
Getting to Know...
Managment Insight
Compliance Central
Inside NAFCU Services
From the President's Desk

The Federal Credit Union March-April 2014