The NAFCU Journal March-April 2020 - 32

EXECUTIVE SPOTLIGHT

John Deieso
President/CEO
Jovia Financial Credit Union

Q: What led you to the credit union

sector, and to Jovia Financial
Credit Union?

A: I started out on the savings bank side

for three years before I discovered the
credit union side. I just loved the nonprofit mission to really help our members.
Jovia's been a great place for me; I've been
here 27 years, which speaks to my love
of the organization and the industry. I
started in 1992 as head teller at our main
location, back when there were only three
branches. There were 50 employees when
I started, and we're nearing 500 now, so
I've seen incredible growth.

Q: How do you lead an engaged

team? What's your leadership style?

A: I have a very open leadership style. I

don't necessarily have all the answers;
I love hearing input from the team,
sorting through the best of the ideas,
working through issues together as a
team, and then being the champion of
our ultimate decision, being that motivator and inspiring people to stay focused
on what we decided as a team.

Q: Jovia just went through a

rebranding last year. Why was that
a necessary step, and what did you
learn through that process?

A: It was much more than a name and
a brand and new colors; it was about a

32

new strategy, a stronger dedication to
leading in the industry from the standpoint of innovation. We have a new
mission, a new vision, new values. We
really looked at the organization from
the ground up. And what I learned is
that communicating with our members
the reasons for the changes was really
critical. We made many outreach efforts
to our members before, during and after
the launch of the rebrand, to make sure
we addressed all their concerns. You
cannot overcommunicate when it comes
to these types of big changes.

Moving forward, we're looking to serve
a wider range of members, appeal to
a younger membership, and do so not
just as a value-oriented credit union
but as a credit union someone looks
to and says, "Wow, here I can get
everything I can get from a big bank."
So that mission of becoming an
innovative credit union has driven
the brand change, the core conversion
change and our strategy change.

Q: What are you proudest of after

A: We're really trying to build an

finishing your first year as president
and CEO, and what are you focused
on in 2020?

A: It was a challenging year with our

rebranding, significant technology
upgrades, some management turnover
and implementation of new strategies.
I am really inspired by how enthusiastic
the team is about embracing change.
We have a bit of a mantra here: We
know we're going to be on a roller
coaster ride, and we're looking for
people who aren't bracing and holding on but have their hands up. We're
embracing those who are embracing
the changes, and we're supporting
those who are a little nervous about
the changes.

Q: How do you effectively

bring employees along for all
those changes?

internal culture that supports innovation, technology and a modern
workplace, with open communication
and a little more agility and efficiency.
That's not something you just say
you're going to do and it happens.
It's built with a team and a structure
and programs that begin to feed
that innovative cycle. It's about
motivating employees, but it's also
about looking at our culture from
all sides. That includes wellness
programs, diversity and inclusion,
creating open communication
between management and staff, as
well as implementing some fun social
programs so employees feel they're
among friends.

THE NAFCU JOURNAL  MARCH-APRIL 2020



The NAFCU Journal March-April 2020

Table of Contents for the Digital Edition of The NAFCU Journal March-April 2020

The NAFCU Journal March-April 2020 - Cover1
The NAFCU Journal March-April 2020 - Cover2
The NAFCU Journal March-April 2020 - 1
The NAFCU Journal March-April 2020 - 2
The NAFCU Journal March-April 2020 - 3
The NAFCU Journal March-April 2020 - 4
The NAFCU Journal March-April 2020 - 5
The NAFCU Journal March-April 2020 - 6
The NAFCU Journal March-April 2020 - 7
The NAFCU Journal March-April 2020 - 8
The NAFCU Journal March-April 2020 - 9
The NAFCU Journal March-April 2020 - 10
The NAFCU Journal March-April 2020 - 11
The NAFCU Journal March-April 2020 - 12
The NAFCU Journal March-April 2020 - 13
The NAFCU Journal March-April 2020 - 14
The NAFCU Journal March-April 2020 - 15
The NAFCU Journal March-April 2020 - 16
The NAFCU Journal March-April 2020 - 17
The NAFCU Journal March-April 2020 - 18
The NAFCU Journal March-April 2020 - 19
The NAFCU Journal March-April 2020 - 20
The NAFCU Journal March-April 2020 - 21
The NAFCU Journal March-April 2020 - 22
The NAFCU Journal March-April 2020 - 23
The NAFCU Journal March-April 2020 - 24
The NAFCU Journal March-April 2020 - 25
The NAFCU Journal March-April 2020 - 26
The NAFCU Journal March-April 2020 - 27
The NAFCU Journal March-April 2020 - 28
The NAFCU Journal March-April 2020 - 29
The NAFCU Journal March-April 2020 - 30
The NAFCU Journal March-April 2020 - 31
The NAFCU Journal March-April 2020 - 32
The NAFCU Journal March-April 2020 - 33
The NAFCU Journal March-April 2020 - 34
The NAFCU Journal March-April 2020 - 35
The NAFCU Journal March-April 2020 - 36
The NAFCU Journal March-April 2020 - 37
The NAFCU Journal March-April 2020 - 38
The NAFCU Journal March-April 2020 - 39
The NAFCU Journal March-April 2020 - 40
The NAFCU Journal March-April 2020 - Cover3
The NAFCU Journal March-April 2020 - Cover4
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