The NAFCU Journal September-October 2020 - 14

Mission Fed has also maintained its founding commitment to education by donating
$1 million to JA Finance Park to promote
workplace readiness and financial literacy,
donating to local schools when a member
opens a checking account, and encouraging children to develop strong financial
habits through its award-winning "Mission
2 $AVE" program.
Schwartz herself volunteers with several
local nonprofit organizations, including
serving as chair for Junior Achievement
of San Diego and vice chair for the
American Heart Association's "Go Red
for Women" campaign.
The culture Schwartz has instilled at
Mission Fed since becoming CEO prioritizes member service and seizes new
opportunities. During a NAFCU town
hall earlier this year, Schwartz's passion
for this culture was evident as she talked
about the future of branch banking.
Unlike some credit unions that are
considering consolidating their branches
as members use digital banking options
more often, many of Mission Fed's members are regulars at the branch - even
amid the coronavirus pandemic (with
Plexiglas and social distancing practices
in place) and with robust technology
options available through mobile and
online banking, including remote
deposit capture.

Sherry Special (left), Mission Fed's SVP Branch Network & Consumer Lending, with
Schwartz as the credit union raised $45,000 for the American Heart Association San Diego
Division's Go Red for Women campaign.

This unique characteristic of Mission
Fed's membership leads Schwartz to
believe "now is an exciting time to be
in a branch," as she said during the
town hall. Rather than viewing branch
banking in its traditional form, Schwartz
looks at the opportunity to make it less
transactional and more consultative.
This, she says, will provide Mission Fed
employees a better career opportunity
as they engage with members in more
meaningful and helpful ways.
Looking ahead, Schwartz thinks the
environment will remain challenging as
the country recovers from the coronavirus pandemic. But she doesn't view it as
hindering the credit union's success.
"I believe the ability to pivot and improve
our organizational agility is going to be
key to our future viability," she says. "We
cannot spend too much time looking back,
as the world is changing very quickly. We
must be nimble enough to anticipate community, members' and employee needs."
That means serving members the way
they want to be served. "Some members
love calling or visiting our branches;
some members want an all-digital
experience. Many want it all. I think
we should respect them and endeavor
to support their individual needs,"
Schwartz explains.

Schwartz (far left) with other members of
NAFCU's Board of Directors ahead of the
2019 meeting with Federal Reserve Board
Gov. Michelle Bowman.
14

One of Schwartz's favorite parts of her
job is the in-person meetings she holds
with staff. She believes transparency is
important and encourages employees
to ask her anything. Reversing that,

Schwartz uses these meetings as an
opportunity to learn more about Mission
Fed's members.
"I generally ask them, 'What are our
members requesting, and what can we
do better?' I think that listening is the
key to growth, as well as acting on that
important feedback," she says, adding
that member referrals have always been
and remain Mission Fed's greatest source
for new members. "We are very proud
of that."
Schwartz's commitment to credit unions
is evident, as she has served on the
NAFCU Board of Directors since 2012.
An active member of the board, Schwartz
chaired NAFCU's Legislative Committee
from 2016 to 2018 and has served as chair
of the Audit Committee since June 2018.
She frequently attends NAFCU events
and has advocated for the industry in
annual meetings with Federal Reserve
governors and before a House Financial
Services subcommittee as it examined the
data and cybersecurity landscape.
As a testament to her leadership, Schwartz
was elected NAFCU Board chair following the association's Annual Business
Meeting in June. As she begins her tenure
as chair, NAFCU members and the entire
credit union industry are in good hands.
That's because Schwartz and the credit
union industry share the same mission:
putting people first.
Cassie Blake is senior associate director of
communications for NAFCU.

THE NAFCU JOURNAL  SEPTEMBER-OCTOBER 2020



The NAFCU Journal September-October 2020

Table of Contents for the Digital Edition of The NAFCU Journal September-October 2020

The NAFCU Journal September-October 2020 - Cover1
The NAFCU Journal September-October 2020 - Cover2
The NAFCU Journal September-October 2020 - 1
The NAFCU Journal September-October 2020 - 2
The NAFCU Journal September-October 2020 - 3
The NAFCU Journal September-October 2020 - 4
The NAFCU Journal September-October 2020 - 5
The NAFCU Journal September-October 2020 - 6
The NAFCU Journal September-October 2020 - 7
The NAFCU Journal September-October 2020 - 8
The NAFCU Journal September-October 2020 - 9
The NAFCU Journal September-October 2020 - 10
The NAFCU Journal September-October 2020 - 11
The NAFCU Journal September-October 2020 - 12
The NAFCU Journal September-October 2020 - 13
The NAFCU Journal September-October 2020 - 14
The NAFCU Journal September-October 2020 - 15
The NAFCU Journal September-October 2020 - 16
The NAFCU Journal September-October 2020 - 17
The NAFCU Journal September-October 2020 - 18
The NAFCU Journal September-October 2020 - 19
The NAFCU Journal September-October 2020 - 20
The NAFCU Journal September-October 2020 - 21
The NAFCU Journal September-October 2020 - 22
The NAFCU Journal September-October 2020 - 23
The NAFCU Journal September-October 2020 - 24
The NAFCU Journal September-October 2020 - 25
The NAFCU Journal September-October 2020 - 26
The NAFCU Journal September-October 2020 - 27
The NAFCU Journal September-October 2020 - 28
The NAFCU Journal September-October 2020 - 29
The NAFCU Journal September-October 2020 - 30
The NAFCU Journal September-October 2020 - 31
The NAFCU Journal September-October 2020 - 32
The NAFCU Journal September-October 2020 - 33
The NAFCU Journal September-October 2020 - 34
The NAFCU Journal September-October 2020 - 35
The NAFCU Journal September-October 2020 - 36
The NAFCU Journal September-October 2020 - 37
The NAFCU Journal September-October 2020 - 38
The NAFCU Journal September-October 2020 - 39
The NAFCU Journal September-October 2020 - 40
The NAFCU Journal September-October 2020 - Cover3
The NAFCU Journal September-October 2020 - Cover4
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_NovemberDecember2020
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_SeptOct2020
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_JulAug2020
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_MayJun2020
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_MarApr2020
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_JanFeb2020
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_NovDec2019
https://www.nxtbook.com/ygsreprints/NAFCU/G109023_nafcu_septoct2019
https://www.nxtbook.com/ygsreprints/NAFCU/G106941_nafcu_julaug2019
https://www.nxtbook.com/ygsreprints/NAFCU/G105388_nafcu_mayjun2019
https://www.nxtbook.com/ygsreprints/NAFCU/G103030_nafcu_marapr2019
https://www.nxtbook.com/ygsreprints/NAFCU/G88665_nafcu_janfeb2019
https://www.nxtbook.com/ygsreprints/NAFCU/G100235_nafcu_novdec2018
https://www.nxtbook.com/ygsreprints/NAFCU/G98517_nafcu_septoct2018
https://www.nxtbook.com/ygsreprints/NAFCU/G96479_nafcu_julaug2018
https://www.nxtbook.com/ygsreprints/NAFCU/G93390_nafcu_mayjune2018
https://www.nxtbook.com/ygsreprints/NAFCU/G90161_nafcu_marapr2018
https://www.nxtbook.com/ygsreprints/NAFCU/G88665_nafcu_janfeb2018
https://www.nxtbook.com/ygsreprints/NAFCU/G83806_nafcu_novdec2017
https://www.nxtbook.com/ygsreprints/NAFCU/G80296_nafcu_septoct2017
https://www.nxtbook.com/ygsreprints/NAFCU/G79086_nafcu_julyaugust2017
https://www.nxtbook.com/ygsreprints/NAFCU/G75911_nafcu_mayjune2017
https://www.nxtbook.com/ygsreprints/NAFCU/G73247_nafcu_marapr2017
https://www.nxtbook.com/ygsreprints/NAFCU/G71923_nafcu_janfeb2017
https://www.nxtbook.com/ygsreprints/NAFCU/G69249_nafcu_novdec2016
https://www.nxtbook.com/ygsreprints/NAFCU/nafcu_septoct2016
https://www.nxtbook.com/ygsreprints/NAFCU/g63853_nafcu_julaug2016
https://www.nxtbook.com/ygsreprints/NAFCU/g61005_nafcu_mayjun2016
https://www.nxtbook.com/ygsreprints/NAFCU/g58935_nafcu_marapr2016
https://www.nxtbook.com/ygsreprints/NAFCU/g56716_nafcu_janfeb2016
https://www.nxtbook.com/ygsreprints/NAFCU/g55605_nafcu_novdec2015
https://www.nxtbook.com/ygsreprints/NAFCU/g53582_nafcu_sepoct2015
https://www.nxtbook.com/ygsreprints/NAFCU/g52154_nafcu_july2015
https://www.nxtbook.com/ygsreprints/NAFCU/g50302_nafcu_mayjune2015
https://www.nxtbook.com/ygsreprints/NAFCU/g48554_nafcu_marapr2015
https://www.nxtbook.com/ygsreprints/NAFCU/g47118_nafcu_janfeb15
https://www.nxtbook.com/ygsreprints/NAFCU/g45886_nafcu_novdec2014
https://www.nxtbook.com/ygsreprints/NAFCU/g44155_nafcu_sepoct2014
https://www.nxtbook.com/ygsreprints/NAFCU/g42892_nafcu_julyaug2014
https://www.nxtbook.com/ygsreprints/NAFCU/g41296_nafcu_mayjun2014
https://www.nxtbook.com/ygsreprints/NAFCU/g39799_nafcu_marapr2014
https://www.nxtbook.com/ygsreprints/NAFCU/g38961_nafcu_janfeb2014
https://www.nxtbook.com/ygsreprints/NAFCU/g38041_nafcu_novdec2013
https://www.nxtbook.com/ygsreprints/NAFCU/g36539_nafcu_sepoct2013
https://www.nxtbook.com/ygsreprints/NAFCU/g34910_nafcu_julaug2013
https://www.nxtbookmedia.com