Aviation Business Journal Third Quarter 2011 - (Page 43)

World Fuel Services Corporation Continued from page 41 have no expectations that our program will drive customers to a higher priced option,” he pointed out. “The program has therefore been introduced to enhance the value (to the customer) of doing business with the WFS network. The return will be in volume, not price.” Like AVCARD, BaseOps, is also considered one of the company’s mainstay value added products. Acquired by WFS in 1998, BaseOps is now a leading global trip planning and flight support product. Its customers include corporate, charter, and commercial flight operators around the world. “The BaseOps offering is tailored to the specific needs of its clients and operated by senior members of our management team, who have worked for corporate flight departments, or charter/management companies,” Hiller explained. “We get to know the needs of our customers and understand how they like to do business, and understand the challenges an aircraft operator faces that (we believe) our competitors can’t appreciate. In fact, our senior managers have been known to call concerned customers on a weekend or during late night hours, just to check on them when a particularly difficult trip is involved.” BaseOps offers a variety of services including airport information, annual permits, border over flight exemptions and permits, computer generated flight plans, catering coordination, contract fuel, fuel credit, customs and agriculture notification, and ground service coordination. Other services include ground transportation and hotel reservations, landing permits and slots, security briefings, US diplomatic clearances, visa coordination and weather briefings and information. Going forward, Hiller sees three main challenges when engaging in a business related to the general aviation fuel market. “One, of course, is the price volatility, which means that at a certain tipping point, demand is rationalized and falls,” he said. “The second is the still-lingering public perception of business aviation as a luxury perk. That’s something that still needs to be overcome. The third is on-airport security, even though WFS is a very secure supplier of fuel, and related products and services.” This year, WFS became a sustaining member of NATA. “NATA is a strong advocate of business aviation, which is why World Fuel Services sees value in supporting NATA,” said Hiller. Advertiser Index Air BP Aviation Services ACSF Audit Atlantic Aviation Avfuel Corporation Corporate Angel Network, Inc. FltPlan.com Flight Options Jet Aviation Jet Professionals KaiserAir Landmark Aviation McFarren Aviation Consulting McBreen & Kopko NATA Compliance Services NATA’s FBO Fuel Summit Back cover 14 46 Inside front cover 44 3 20 34 4 13 28 10 25 42 48 NATA and Safety 1st Safety & Health Training NetJets Phillips 66 Aviation R. Dixon Speas Shell Aviation Signature Flight Support Sustaining Members totalFBO USAIG UVair Velcon Filters Veterans Airlift Command World Fuel Services Corporation 40 36 6 31 22 16 51 24 30 55 25 18 12 Aviation Business Journal | 3rd Quarter 2011 43 http://www.FltPlan.com

Table of Contents for the Digital Edition of Aviation Business Journal Third Quarter 2011

Aviation Business Journal Third Quarter 2011

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