Aviation Business Journal 1st Quarter 2013 - 9

President’s Message
Continued from page 7

session. This sparked the very

not support our strategies, then stop

budgeting efforts. Before NATA

important work of creating our

doing them.” This will give us the focus

undertakes capital investments or

roadmap for the future. We began with

needed to ensure we properly resource

other expenditures to improve services

a clean-sheet approach and developed

NATA to carry out the mission to

or our internal systems, we will build

core values, a vision statement, mission

serve our members. Over the coming

business cases that clearly show our

statement and strategic initiatives for

year, we will also ensure that our

returns and risks. This is the way that

2013. From these strategic initiatives,

committees and council undergo a

you run your businesses, and we will

the team developed further detail with

similar process. While this is a large

operate our company in the same

objectives to support each initiative.

undertaking, it will greatly aid in

manner. Our strategy will underpin all

This detailed plan will underpin all

aligning all of our activities and creating

of these future activities.

of our activities at NATA, including

the accountability needed throughout

individual employee performance

our structure to deliver value to you,

opportunity to thank all of you for the

Finally, I want to take this

goals for the year. As we continue to

our members. While this first year of

feedback and encouragement I have

develop this “cascading” approach

strategic planning requires much effort,

received over these first few months. I

to how we do business, all of our

this activity will be done annually, and

encourage everyone’s direct feedback

resulting activities should support

thus become more familiar each year.

or suggestions any time. We work for

The reason for detailing these

you, and our entire staff is committed

those strategic initiatives we identified.
The guidance I gave our staff was, “If

plans is that this process drives

to showing the value of NATA in all of

we are performing activities that do

not only our activities, but also our

our activities.

Aviation Business Journal | 1st Quarter 2013	

9



Aviation Business Journal 1st Quarter 2013

Table of Contents for the Digital Edition of Aviation Business Journal 1st Quarter 2013

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