NEMA ei November 2016 - 6MITA


MITA

Curing Cancer Possible with Medical Imaging
Richard Frank, MD, PhD, FFPM (RCP), Chief Medical Officer, Clinical Strategy and Policy, Siemens Healthineers
Dr. Frank chairs MITA's Coverage and Research Committee.

T

he Cancer Cure Moonshot Initiative is an
ambitious and exciting endeavor that MITA
fully supports. Curing cancer is impossible without
medical imaging. Screening, surveillance, diagnosis,
staging, prognostics, choice of therapy, targeting
radiation therapy, monitoring therapeutic benefits,
and detecting recurrence of cancers are all possible
because of ultrasound, computed tomography (CT),
magnetic resonance imaging (MRI), positron emission
tomography (PET), positron emission tomography/
computerized tomography (PET/CT), positron
emission tomography/magnetic resonance imaging
(PET/MR), and single photon emission computed
tomography (SPECT).
Computed tomography (CT)

development of novel imaging tracers. They contribute
to understanding disease not only at an anatomic level
but also at the molecular level, giving new insight into
disease pathology.
2.	 Driving new applications of existing technologies
Even though great advances have been made in
imaging technology, there is significant potential yet to
be unlocked. We hope medical imaging will be able to
*	 screen for more cancers, allowing for earlier and
less burdensome treatment, as seen with the recent
adoption of low-dose CT lung cancer screening,
which was a significant step toward detecting this
disease at an earlier, more treatable stage;
*	 be value-additive to in vitro diagnostics-e.g.,
determining non-invasive score equivalents for
prostate cancer by using a multi-parametric MRI
after a suspicious prostate-specific antigen test;
*	 discern more accurately between aggressive and
non-aggressive cancers, offering a more nuanced
prognosis and informing disease treatment
strategy-e.g., identifying which cancers can have an
active surveillance approach versus those that need
more aggressive treatments;
*	 optimize therapy decision making by enabling easy,
accurate guidance of biopsies to the most aggressive
or suspicious locations in a lesion-e.g., guiding
prostate biopsy to hot spots visible on pre-procedural
MRI but invisible on real-time ultrasound;

Courtesy of GE Healthcare

Imaging innovators have been working to discover
and develop novel technologies to advance cancer care.
Their efforts fall into three categories:
1.	 Advancing cutting-edge medical imaging
technologies
Prior to the advent of medical imaging, diagnosis
was often impossible without invasive exploratory
surgery. Recent advances have allowed imaging to go
beyond simply viewing anatomy, to characterizing
and quantifying pathophysiology. We are still in the
dawn of functional imaging and need to continue the

6 MITA

NEMA electroindustry *  November 2016

*	 facilitate minimally invasive treatment, which is
possible due to advances in interventional radiology,
allowing for more effective palliation of tumors that
are difficult to access and treat, such as pancreatic
cancer;

Magnetic resonance imaging (MRI)
Magnetic resonance imaging (MRI)

Courtesy of Siemens

Courtesy of Toshiba



Table of Contents for the Digital Edition of NEMA ei November 2016

Comments from the President
Breaking News
Survey: Benchmarking, Transparency Work
Centerfold: A look inside the Medical Imaging & Technology Alliance (MITA), a division of NEMA
2017 NEC Broadens Requirements for SPDs
Power Surges: Protect Your Home!
Grid Modernization Promotes Sustainability
Advocacy
Code & Standards
Revision Simplifies Magnet Wire Production
International
Business Analysis
NEMA ei November 2016 - Cover1
NEMA ei November 2016 - Cover2
NEMA ei November 2016 - 1
NEMA ei November 2016 - 2
NEMA ei November 2016 - 3
NEMA ei November 2016 - 4
NEMA ei November 2016 - Comments from the President
NEMA ei November 2016 - Breaking News
NEMA ei November 2016 - 7
NEMA ei November 2016 - Survey: Benchmarking, Transparency Work
NEMA ei November 2016 - 9
NEMA ei November 2016 - 10
NEMA ei November 2016 - 11
NEMA ei November 2016 - 12
NEMA ei November 2016 - Centerfold: A look inside the Medical Imaging & Technology Alliance (MITA), a division of NEMA
NEMA ei November 2016 - 2MITA
NEMA ei November 2016 - 3MITA
NEMA ei November 2016 - 4MITA
NEMA ei November 2016 - 5MITA
NEMA ei November 2016 - 6MITA
NEMA ei November 2016 - 7MITA
NEMA ei November 2016 - 8MITA
NEMA ei November 2016 - 9MITA
NEMA ei November 2016 - 10MITA
NEMA ei November 2016 - 11MITA
NEMA ei November 2016 - 12MITA
NEMA ei November 2016 - 13MITA
NEMA ei November 2016 - 14MITA
NEMA ei November 2016 - 15MITA
NEMA ei November 2016 - 16MITA
NEMA ei November 2016 - 2017 NEC Broadens Requirements for SPDs
NEMA ei November 2016 - 14
NEMA ei November 2016 - 15
NEMA ei November 2016 - Power Surges: Protect Your Home!
NEMA ei November 2016 - 17
NEMA ei November 2016 - 18
NEMA ei November 2016 - 19
NEMA ei November 2016 - Advocacy
NEMA ei November 2016 - 21
NEMA ei November 2016 - Code & Standards
NEMA ei November 2016 - Revision Simplifies Magnet Wire Production
NEMA ei November 2016 - 24
NEMA ei November 2016 - International
NEMA ei November 2016 - Business Analysis
NEMA ei November 2016 - 27
NEMA ei November 2016 - 28
NEMA ei November 2016 - Cover3
NEMA ei November 2016 - Cover4
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