Mobility - June 2020 - 29

As a mover, every day,
you're taking customers'
most prized possessions
and carrying them up
to 2,000 miles across
the country. In the same
way, your brand as an
asset can grow in value
daily, and even small
enhancements matter.

your expertise on social media channels or within
a blog post.
"This way you can be seen as an authoritative
individual, and people will like you for your personal
brand," Shabir explains.
He says social accounts can also be used to increase
the trustworthiness of your brand and increase your
engagement level as time passes.
Manage Your Company's Standing
Of course, building a brand takes more than some
social media interactions and blog posts. Especially
now that the world of work and our understanding
of company priorities are dramatically shifting, some
reassessment about the kind of reputation you want
may be in order, and it may require some additional
homework. Identifying the business attributes your
company has that set you apart from the competition
has always been at the core of branding efforts, says
Joseph Giranda, director of commercial relations at CFR
Rinkens, a company that specializes in the international

moving of vehicles and household goods. And that's
still true today, even if we are contemplating these
questions in a very different global environment. Think
of it this way: What do you want to be known for?
Then, identify your target audience and customer base. "The beauty and challenge of the relocation industry is that our target clients are located
all over the world," says Giranda. "Having a solid
message that simultaneously fits different cultures
is essential."
Once you have a grasp on your client base,
customer relationship building and online review
management also have a strong effect on your
company's reputation, both online and through
word-of-mouth, says Giranda.
You'll also want to do some research and dig into
what type of brands your competitors have come up
with. Are they all about the same, or do they vary
vastly among companies? You don't want to duplicate them, but look at the choices they've made, and
figure out why.

worldwideerc.org | Mobility 29


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Mobility - June 2020

Table of Contents for the Digital Edition of Mobility - June 2020

Mobility - June 2020 - Cover1
Mobility - June 2020 - Cover2
Mobility - June 2020 - 1
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Mobility - June 2020 - Cover3
Mobility - June 2020 - Cover4
https://www.nxtbook.com/ygsreprints/WERC/mobility-june-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-may-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-april-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-march-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-february-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility_122020
https://www.nxtbook.com/ygsreprints/WERC/mobility_112020
https://www.nxtbook.com/ygsreprints/WERC/mobility_102020
https://www.nxtbook.com/ygsreprints/WERC/mobility_092020
https://www.nxtbook.com/ygsreprints/WERC/mobility_082020
https://www.nxtbook.com/ygsreprints/WERC/mobility_072020
https://www.nxtbook.com/ygsreprints/WERC/mobility_062020
https://www.nxtbook.com/ygsreprints/WERC/mobility_052020
https://www.nxtbook.com/ygsreprints/WERC/mobility_042020
https://www.nxtbook.com/ygsreprints/WERC/mobility_032020
https://www.nxtbook.com/ygsreprints/WERC/mobility_022020
https://www.nxtbook.com/ygsreprints/WERC/mobility_012020
https://www.nxtbook.com/ygsreprints/WERC/mobility_122019
https://www.nxtbook.com/ygsreprints/WERC/mobility_112019
https://www.nxtbook.com/ygsreprints/WERC/mobility_102019
https://www.nxtbook.com/ygsreprints/WERC/mobility_092019
https://www.nxtbook.com/ygsreprints/WERC/mobility_082019
https://www.nxtbook.com/ygsreprints/WERC/mobility_072019
https://www.nxtbook.com/ygsreprints/WERC/mobility_062019
https://www.nxtbook.com/ygsreprints/WERC/mobility_052019
https://www.nxtbook.com/ygsreprints/WERC/mobility_042019
https://www.nxtbook.com/ygsreprints/WERC/mobility_032019
https://www.nxtbook.com/ygsreprints/WERC/mobility_022019
https://www.nxtbook.com/ygsreprints/WERC/mobility_012019
https://www.nxtbookmedia.com