Mobility - June 2020 - 30

Chances are, your
employees are engaging
with clients much more
than you are. That
makes them the face
of your brand. Do you
know what they are
saying about you?

Now, consider what you can do to make your
business stand out. What kind of an audience do you
want to appeal to? Which core segments of the population are you primarily targeting and why?
This is also a good time to ask for feedback from
your staff. They often have ideas you hadn't thought
about. Then make sure they are on board with the
brand you have in mind. The voice of the employee
is critical to these efforts, as every one of them is ultimately a brand messenger in their interactions with
current and future customers.
Attract Young Adults Who Want
International Experience
In the article "Talent Mobility Program Branding,"
posted on the Mercer website, Olivier Meier, a principal
at Mercer, writes, "There is an opportunity for HR teams
to work with marketing to make mobility program
brands personal, memorable, congruent, and viral."
Meier also writes in the same article, "Branding
is a powerful recruiting tool, as is the promise of an
international assignment, but only if that is well communicated to potential candidates."
You want to be the business where everyone wants
to work. That way you get the pick of the crop with
new hires: those eager and willing to gain new skills,
those with technical expertise, the ones who bring
harmony to the workplace, and the ones who are flexible. Flexibility is particularly important as the world
navigates safe returns to offices. Having remote work
options where possible, flexibility in standard hours,

30 Mobility | June 2020

or commuting and safety protocols that are clearly
communicated and understood by all will help set
employers apart.
Mobility is a powerful offering when recruiting
and retaining top talent, says Ginsberg, particularly
with employees in their 20s and 30s who want to
satiate their wanderlust, both inside and outside their
jobs, he says. As countries begin to reopen and business travel resumes, allowing those employees who
are actively seeking cross-border experiences can be
a great way to have them engaged while potentially
attracting new ones.
"Companies need to stay competitive by framing
their job openings accordingly," Ginsberg explains.
"By offering everything from unlimited personal time
off to remote positions, international assignments,
and even the incentive of business travel, organizations can build an attractive employer brand that
candidates can't resist."
For example, according to Experience by Simplicity,
"Public accounting firms and multinational businesses increasingly recognize the value of offering
international assignments to high-potential employees. To meet client demand for professionals with
global experience, some large accounting firms
are giving hiring priority to entry-level candidates
who studied abroad during college and are offering international internship programs. In addition,
international assignments, often lasting about three
months, are becoming more commonplace at public
accounting firms. These short-term rotations offer



Mobility - June 2020

Table of Contents for the Digital Edition of Mobility - June 2020

Mobility - June 2020 - Cover1
Mobility - June 2020 - Cover2
Mobility - June 2020 - 1
Mobility - June 2020 - 2
Mobility - June 2020 - 3
Mobility - June 2020 - 4
Mobility - June 2020 - 5
Mobility - June 2020 - 6
Mobility - June 2020 - 7
Mobility - June 2020 - 8
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Mobility - June 2020 - 60
Mobility - June 2020 - Cover3
Mobility - June 2020 - Cover4
https://www.nxtbook.com/ygsreprints/WERC/mobility-june-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-may-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-april-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-march-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-february-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility_122020
https://www.nxtbook.com/ygsreprints/WERC/mobility_112020
https://www.nxtbook.com/ygsreprints/WERC/mobility_102020
https://www.nxtbook.com/ygsreprints/WERC/mobility_092020
https://www.nxtbook.com/ygsreprints/WERC/mobility_082020
https://www.nxtbook.com/ygsreprints/WERC/mobility_072020
https://www.nxtbook.com/ygsreprints/WERC/mobility_062020
https://www.nxtbook.com/ygsreprints/WERC/mobility_052020
https://www.nxtbook.com/ygsreprints/WERC/mobility_042020
https://www.nxtbook.com/ygsreprints/WERC/mobility_032020
https://www.nxtbook.com/ygsreprints/WERC/mobility_022020
https://www.nxtbook.com/ygsreprints/WERC/mobility_012020
https://www.nxtbook.com/ygsreprints/WERC/mobility_122019
https://www.nxtbook.com/ygsreprints/WERC/mobility_112019
https://www.nxtbook.com/ygsreprints/WERC/mobility_102019
https://www.nxtbook.com/ygsreprints/WERC/mobility_092019
https://www.nxtbook.com/ygsreprints/WERC/mobility_082019
https://www.nxtbook.com/ygsreprints/WERC/mobility_072019
https://www.nxtbook.com/ygsreprints/WERC/mobility_062019
https://www.nxtbook.com/ygsreprints/WERC/mobility_052019
https://www.nxtbook.com/ygsreprints/WERC/mobility_042019
https://www.nxtbook.com/ygsreprints/WERC/mobility_032019
https://www.nxtbook.com/ygsreprints/WERC/mobility_022019
https://www.nxtbook.com/ygsreprints/WERC/mobility_012019
https://www.nxtbookmedia.com