Mobility - July 2020 - 42

transactions most people will undertake in their lifetime. The residences we purchase are where
we will live our lives and, perhaps, raise children.
It's part of the fabric of our story. An employer-‚Äč
mandated relocation complicates an already
complex process significantly because it involves
not only a move, but it also means working with
multiple service providers, while taking on a new
job and acclimating to a new city.
While improved automation, artificial intelligence, valuation models, cohesive platforms, and
information-sharing definitely have a place in
today's real estate industry, they won't take the
place of the expertise and the hand-holding that
relocation agents and the departments that manage
those referrals provide so expertly. Relocation and
real estate are still all about people working with
people. People may grow accustomed to virtual
tours of homes and use them as a virtual process of
elimination, but they still typically want to see the
residence in person before buying it. They can read
online guides and reviews about communities, but
there is nothing like working with an expert who
lives and works in the community to get up-to-date
information on whether schools will be online in the
fall or to understand the approved local compliance
and recovery plan. Now more than ever, they need

42 Mobility | July 2020

to hear from a local expert about how the approved
process of touring, making offers, and closing real
estate in their prospective community affects them.
Technology certainly makes the process easier
and more efficient in many ways, but there are still
some things that can't, and shouldn't, be automated.
The opportunity for relocation directors is in taking
advantage of technology to reduce the time spent on
routine tasks and improving their ability to provide
personalized service that amplifies the experience for
relocating buyers and sellers.

Block Out the Noise

Some real estate firms are spending millions of dollars
in technology development. Like many investments,
the research and development efforts that go into
building new technology solutions now will ultimately
benefit everyone involved in real estate. But if you
are a relocation director or broker owner without the
budget to rigorously invest in new tech solutions, consider stepping back and looking at the opportunities in
front of you right now. Think hyperlocal. There is no
point in worrying about the competition in each of our
markets, because we can't do anything about that. We
can't be distracted by the noise around us. But we can
look at how we can contribute to our real estate company by helping to focus on bringing opportunities to



Mobility - July 2020

Table of Contents for the Digital Edition of Mobility - July 2020

Mobility - July 2020 - Cover1
Mobility - July 2020 - Cover2
Mobility - July 2020 - 1
Mobility - July 2020 - 2
Mobility - July 2020 - 3
Mobility - July 2020 - 4
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Mobility - July 2020 - Cover3
Mobility - July 2020 - Cover4
https://www.nxtbook.com/ygsreprints/WERC/mobility_092020
https://www.nxtbook.com/ygsreprints/WERC/mobility_082020
https://www.nxtbook.com/ygsreprints/WERC/mobility_072020
https://www.nxtbook.com/ygsreprints/WERC/mobility_062020
https://www.nxtbook.com/ygsreprints/WERC/mobility_052020
https://www.nxtbook.com/ygsreprints/WERC/mobility_042020
https://www.nxtbook.com/ygsreprints/WERC/mobility_032020
https://www.nxtbook.com/ygsreprints/WERC/mobility_022020
https://www.nxtbook.com/ygsreprints/WERC/mobility_012020
https://www.nxtbook.com/ygsreprints/WERC/mobility_122019
https://www.nxtbook.com/ygsreprints/WERC/mobility_112019
https://www.nxtbook.com/ygsreprints/WERC/mobility_102019
https://www.nxtbook.com/ygsreprints/WERC/mobility_092019
https://www.nxtbook.com/ygsreprints/WERC/mobility_082019
https://www.nxtbook.com/ygsreprints/WERC/mobility_072019
https://www.nxtbook.com/ygsreprints/WERC/mobility_062019
https://www.nxtbook.com/ygsreprints/WERC/mobility_052019
https://www.nxtbook.com/ygsreprints/WERC/mobility_042019
https://www.nxtbook.com/ygsreprints/WERC/mobility_032019
https://www.nxtbook.com/ygsreprints/WERC/mobility_022019
https://www.nxtbook.com/ygsreprints/WERC/mobility_012019
https://www.nxtbookmedia.com