Mobility – October 2019 - 97

DESTINATION PROFILE:

AMSTERDAM
21st-Century Vibe in an Old-World Setting
By M. Diane McCormick

S

ettling in a new city as a foreign resident is
never easy, but Amsterdam is laying out the red
carpet-and cutting the red tape-in its effort to
court international residents. The fabled capital
of the Netherlands is seeking the energy and
know-how of expats, for a 21st-century vibe in
an Old-World setting.
Though small, the Netherlands packs an economic punch. The
compact, canal-laced nation of 17 million people operates the
European Union's sixth-largest economy. At its hub is the capital city
of Amsterdam and the greater Amsterdam Metropolitan Area, home to
2.4 million people and generator of 19% of the Netherlands' GDP.
One of the world's most storied cities is also, today, one of the most
vibrant for business and culture. More than 3,000 international companies have invested in the Amsterdam metro area. International companies with a presence in the region include Microsoft, Shell, Canon,
IBM, Google, TomTom, and AbbVie pharmaceuticals. Even beauty
giant Coty-the umbrella corporation for such mainstays as Covergirl
and Max Factor-is moving its international headquarters from New
York City to Amsterdam to get closer to its primary markets and better
access to talent specialized in fast-moving consumer goods.
These big names are setting up shop alongside a thriving ecosystem of startups and artisanal producers of sausage, chocolate, and of
course, beer. As the Netherlands adopts a fiscal policy of government
consumption and public investment meant to fuel domestic demand,
Amsterdam is poised to benefit. Amsterdam-region officials are pursuing plans to become a world leader in the circular economy, promote data-driven innovation, increase the lifespan of residents, create
emission-free urban transport, and build Europe's most adaptive and
appealing labor force-all by 2025.

worldwideerc.org | Mobility 97


http://www.worldwideerc.org

Mobility – October 2019

Table of Contents for the Digital Edition of Mobility – October 2019

Mobility – October 2019 - Cover1
Mobility – October 2019 - Cover2
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Mobility – October 2019 - Cover3
Mobility – October 2019 - Cover4
https://www.nxtbook.com/ygsreprints/WERC/mobility-june-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-may-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-april-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-march-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility-february-2021
https://www.nxtbook.com/ygsreprints/WERC/mobility_122020
https://www.nxtbook.com/ygsreprints/WERC/mobility_112020
https://www.nxtbook.com/ygsreprints/WERC/mobility_102020
https://www.nxtbook.com/ygsreprints/WERC/mobility_092020
https://www.nxtbook.com/ygsreprints/WERC/mobility_082020
https://www.nxtbook.com/ygsreprints/WERC/mobility_072020
https://www.nxtbook.com/ygsreprints/WERC/mobility_062020
https://www.nxtbook.com/ygsreprints/WERC/mobility_052020
https://www.nxtbook.com/ygsreprints/WERC/mobility_042020
https://www.nxtbook.com/ygsreprints/WERC/mobility_032020
https://www.nxtbook.com/ygsreprints/WERC/mobility_022020
https://www.nxtbook.com/ygsreprints/WERC/mobility_012020
https://www.nxtbook.com/ygsreprints/WERC/mobility_122019
https://www.nxtbook.com/ygsreprints/WERC/mobility_112019
https://www.nxtbook.com/ygsreprints/WERC/mobility_102019
https://www.nxtbook.com/ygsreprints/WERC/mobility_092019
https://www.nxtbook.com/ygsreprints/WERC/mobility_082019
https://www.nxtbook.com/ygsreprints/WERC/mobility_072019
https://www.nxtbook.com/ygsreprints/WERC/mobility_062019
https://www.nxtbook.com/ygsreprints/WERC/mobility_052019
https://www.nxtbook.com/ygsreprints/WERC/mobility_042019
https://www.nxtbook.com/ygsreprints/WERC/mobility_032019
https://www.nxtbook.com/ygsreprints/WERC/mobility_022019
https://www.nxtbook.com/ygsreprints/WERC/mobility_012019
https://www.nxtbookmedia.com