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no. 27 Short List Signs on the Seine Docks en Seine—a new fashion and design-focused development on the Left Bank—is part of urban renewal efforts in Paris’ 13th district. Architects Jakob + MacFarlane (Paris) designed an arresting green metal pipe structure that envelops an existing 1907 concrete warehouse. The warehouse serves as the project’s circulation, linking various spaces such as a fashion school, cafes, restaurants, and a bookstore. A signage program designed by architect and scenographer Nicolas Vrignaud (Paris) participates actively in the project, helping to create what Vrignaud calls “moments” along the Seine. The signs play on the notion of sequence, punctuating the promenade with aluminum beacons that wrap around the warehouse’s concrete supports. They manage to blend in with the urban/industrial vibe, but add contrast in shades of green. It’s a case study in appropriateness and signage as urban intervention. (Design team: Nicolas Vrignaud, Lorenzo Ascani, Fanny Naranjo. Fabrication: JML Communication Visuelle. Photos: Jakob + MacFarlane, Nicolas Vrignaud) 14 segdDESIGN

SEGD 2010 No. 27

Table of Contents for the Digital Edition of SEGD 2010 No. 27

SEGD 2010 No. 27 - Intro
SEGD 2010 No. 27 - a
SEGD 2010 No. 27 - b
SEGD 2010 No. 27 - 1
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SEGD 2010 No. 27 - c
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