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YANKEE STADIUM Location: Bronx, N.Y. Architecture: Populous Owner Representative: Tishman Speyer General Contractor: Turner Construction Wayfinding, Environmental Graphics, and Exhibit Design: C&G Partners Design Team: Keith Helmetag (partner in charge, exhibit planner); Amy Siegel (associate partner, lead sign designer); Craig Gephart (senior designer, content developer); Mika Owens (senior sign planner); Thomas McMahon, Cigdem Tanik, Rob Jarocki, Daniel Fouad, Bob Callahan (sign and exhibit architects); Jonathan Alger, Steff Geissbuhler, Emanuela Frigerio (partner input); Selina Hunt, Brandon Downing (designers) Collaborators: Architectural Graphics Incorporated (lead signage fabricator), Alex Reardon (map designer), Capital Signs (sign fabrication advisor), Design Communications Ltd. (sign fabrication advisor), Dimensional Communications (museum casework fabricator), Exhibitology (museum display fabricator), Jan Spoerri & Co. (medallion artists), RBH Media (interactive programming), Polich Tallix Fine Art Foundry (medallion bronze casting), Signs + Decal Corp. (food service signs), Spectrum Signs (architectural graphic mural fabricator), Studio EIS (statues) Photos: As noted 59-year-old New York Yankees script logo, and extended the woodmark to proclaim, “Welcome to Yankee Stadium.” Inside the stadium, the EGD program continues its nods to legacy. Another of the project’s “original ideas” was to install banners along the stadium’s Great Hall to celebrate legendary players. The C&G team designed a series of 11 40-ft.-tall banners that picture current players on one side and historic legends on the reverse. “The idea was the Dream Team, then and now,” says Amy Siegel, C&G associate partner and lead sign designer on the project. Mounted perpendicular to the walls, the banners were sized and shaped to precisely match the Great Hall’s elongated windows with their curved tops. Other placemaking graphics include retired jersey numbers superimposed on pinstripes and reproduced on wall-mounted porcelain enamel circles in fan circulation areas. The same jersey letterforms are rendered in acrylic and internally illuminated at the entrances to private suites. And the familiar interlocking NY logotype (originally created in 1877 by Tiffany & Co. and adopted by the Yankees in 1909), punctuates banners, signage, and stadium seating. In addition to applying vintage motifs and creating sleek counterpoints to them, C&G’s most memorable work at Yankee Stadium may be what Helmetag calls the giant “experience graphics” that meld past and present—applying current display technologies to the team’s extensive image archives. Just inside Gate 2, a pair of 20- by 10-ft. trilons rotate photography vertically on opposite ends of this business entrance. At Gate 6, on the upper level, five rollers cycle larger-than-life images of baseball cards, and the lobby of Gate 8 is distinguished by a series of flip discs displaying Yogi Berra’s most famous screwball quotes, while one of the concourse hallways show MVPs in silhouette and in full glory using lenticulars. Wayfinding: getting the job done Top and above: Entrances to the stadium’s private suites are marked by internally illuminated acrylic numbers that resemble uniform numbers. (Photos: Brandon Downing) Wayfinding graphics were the utility batter of the EGD program, abandoning the historical references in favor of sheer functionality. “We wanted the wayfinding elements to be relatively reserved and they needed to present the information clearly and succinctly,” Helmetag says. “It was an effort of reductionism rather than embellishment.” The signs are hydro-cut stainless steel and powdercoated aluminum in the Yankees palette of blue, gray, and white, with die-cut vinyl lettering in Univers Bold Condensed. The challenge, says Steven Finley, project manager for signage fabricator Architectural Graphics Incorporated (Virginia Beach), was engineering the signs to accommodate field conditions and load criteria. 24 segdDESIGN

SEGD 2010 No. 27

Table of Contents for the Digital Edition of SEGD 2010 No. 27

SEGD 2010 No. 27 - Intro
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