Bottled Water Reporter Dec09/Jan10 - 16

By J e nni fer B er r y professionals in the “green” industry, Earth911—an environmental services company that addresses product end-of-life solutions for businesses and consumers, and hosts the nation’s largest recycling database—has seen a tremendous upswing in companies’ interest in providing environmentally conscious product and services. Even considering current economic conditions, the rapidly increasing trends of creating more sustainable supply lines, taking responsibility for products at their end-of-life, and creating eco-friendly initiatives within business operations show no signs of slowing. Although companies are cutting budgets, they are still investing in environmental initiatives. In fact, a survey by the American Marketing Association and Fleishman-Hillard, Inc. revealed that 58 percent of corporate marketers and communicators believe their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years. The business world is confronting a fascinating turning point. Companies are beginning to realize that investing in environmental efﬁciency and sustainability initiatives will actually add to their bottom line, both through cost savings and by increasing revenue as consumers consciously decide to purchase eco-friendly products. Such changes are a result of a new market trend: Consumers expect companies to be as green as possible and will continue to support businesses’ sustainability efforts. In fact, four out of ﬁve people say they are still buying green products and services—which sometimes cost more—even in the midst of a U.S. recession, according to a study commissioned by Green Seal and EnviroMedia Social Marketing. As Bottled Water DECEMBER 2009 JANUARY 10 DECEMBER 2009/JANUARY 2010 ECEMB MBER 009/ AN R
Bottled Water Reporter Dec09/Jan10

Table of Contents for the Digital Edition of Bottled Water Reporter Dec09/Jan10
