West Reading Avenues Fall 2017 - 10

IN THE COMMUNITY

Cruisin' the Avenue Expected to Draw
More Cars, Bigger Crowds on Saturday
of Labor Day Weekend

W

est Reading's fourth annual Cruisin' the Avenue
promises to be bigger and better than ever, this year
occupying the 500, 600 and 700 blocks of Penn
Avenue on the Saturday of Labor Day Weekend.
According to Rolin Sugg, owner of West Reading's Bistro 614,
who organizes the cruise along with Kenhorst resident Terry
Shucker, it is expected that all three blocks will be filled with classic
and antique cars, muscle cars and hot rods.
Sugg and Shuker got to know each other when Shucker was a
regular at Café Harmony, which was located next to Bistro 614.
Knowing that Sugg was a car enthusiast, as he is, Shuker approached
Sugg about initiating a car cruise on the Avenue.
Shuker said he's been attending car shows and cruises for more
than two decades, and felt that Penn Avenue would be a perfect
spot for one because, in addition to seeing the cars, attendees could
enjoy West Reading's fine shopping and dining.
8

Avenues Fall 2017

Anyone wishing to participate in the cruise should contact Terry
Shuker at t.shuker@verizon.net. A $5 donation is requested for
each participating car.
West Reading Avenues asked Sugg for a recap of how the cruise
got started, and how it has evolved since the inaugural event in
2014. We thought his story was so compelling that we decided to
tell it in Sugg's own words.
Sometime during the summer of 2013, Terry (Shuker) approached
me with the question, "What would you think about having a car
cruise on the Avenue?" I know I must have lit up like a neon sign,
because it was something I'd wanted to do for several years, but
didn't know anyone on "the inside" of the cruise community.
Terry went on to explain his years of involvement in cruises,
so we put a plan together for "Crusin' The Avenue," along with
a very small, crude budget which we presented to the Marketing
and Promotions Committee of the West Reading Community
Revitalization Foundation (WRCRF).



Table of Contents for the Digital Edition of West Reading Avenues Fall 2017

West Reading Avenues Fall 2017 - 1
West Reading Avenues Fall 2017 - 2
West Reading Avenues Fall 2017 - 3
West Reading Avenues Fall 2017 - 4
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