American Cinematographer - November 2015 - 88

New Products & Services

Ovide Provides 4K Smart Assist
Ovide has upgraded the Smart Assist, the company's all-inone video-assist solution, enabling the system to record, play back,
and tackle visual-effects tasks in 4K with one camera or in 2K or HD
with up to four cameras. Additionally, by linking eight Smart Assists
and Quad Splits, up to 128 cameras can be connected for a single
take at HD or 2K resolution.
The Smart Assist combines a 22" (1920x1080) capacitive
touch screen with 4K video recording and edit-ready visual effects.
An updated display offers improved picture quality with brighter
performance; the display is available with a matte finish to mitigate
reflections or a special finish that makes it viewable in sunlight. The
updated system also incorporates SMA connectors for Wi-Fi
compatibility and has a built-in Bluetooth antenna. Video can be
streamed live or played back to up to 16 connected iPhones or
iPads.
Ovide Smart Assist now features 12 routed SDI outputs so
users can choose 12 independent video feeds, including multi-viewers. Smart Assist can still be powered with mains, block batteries or
regular camera batteries, and the system is hot-swappable. The
updated Smart Assist warns users when all power sources are
disconnected; the system can be run for two minutes without any
power source attached.
For additional information, visit www.ovidesmart.com.
Aerial Mob Partners With Panavision
Aerial Mob, LLC, a leader in drone aerial technology, has
reached an exclusive agreement with Panavision, whereby Panavision will recommend Aerial Mob as its preferred drone company in
the United States.
"Aerial Mob is very excited and honored to be forming this
alliance with Panavision," says Tony Carmean, chief marketing officer and co-founder of Aerial Mob. "We will now be able to utilize
the most innovative lens and camera systems with our ultra-hightech drone platforms, offering filmmakers a combined aerospace
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November 2015

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technology package unmatched in the motion-picture industry."
ASC associate Bob Harvey, Panavision's EVP of global sales
and marketing, adds, "We consistently strive to support our
customers with the latest creative tools and services, and aligning
with Aerial Mob meets that objective. Their focus on providing
advanced aerial technology, with an emphasis on safety and performance, forms a natural alliance of our two companies [and
provides] our clients with the best filmmaking experience."
Aerial Mob was a pioneer in the development of drone
safety standards with the Motion Picture Association of America and
the Federal Aviation Administration, and the company was the first
in the U.S. to gain FAA approval for the use of drones for film
production.
For additional information, visit www.aerialmob.com and
www.panavision.com.
Procam Expands in U.S.
U.K.-based rental facility Procam has embarked on the next
phase of its expansion into the U.S. market with the rebranding of
HotCam New York - which it acquired earlier this year - to
Procam New York. The company is also expanding its New York
operation with new staff appointments and a large financial investment in the latest digital cinematography equipment. These moves
strengthen Procam's services to clients working on both sides of the
Atlantic.
In conjunction with the rebrand, Procam New York has
appointed Mark Schwietering as VP of operations and Sean Smith
as VP of customer relations. Schwietering joins Procam New York
from AbelCine in Los Angeles, and prior to that worked at Procam's
London headquarters. Smith's new role comes after his service as
HotCam New York's VP of operations.
Procam New York's investment in the latest equipment
expands the company's rental portfolio to include Arri Alexa Mini
and Sony FS7 cameras, Angenieux Optimo zooms and Cooke S4/i
primes. All Procam equipment is available to clients across the
company's U.K. and U.S. offices.
"We want our U.S. client base to enjoy the same levels of
service and expertise through Procam New York that the company
is renowned for delivering across the U.K.," says John Brennan,
group CEO of Procam. "Since opening in March, we've expanded
and refocused Procam New York's range of services to mirror that of
our U.K. offices. This includes kit and crew rental, project management, workflow consultancy, expert advice, training and 24-hour
support. As well as servicing U.S. clients, we support U.K. clients
shooting in the U.S. by offering a seamless experience when booking cameras and crew."
For additional information, visit www.procam.tv and
www.procamny.com.

American Cinematographer

http://www.aerialmob.com http://www.panavision.com http://www.ovidesmart.com http://www.procam.tv http://www.procamny.com

Table of Contents for the Digital Edition of American Cinematographer - November 2015